{"id":15965,"date":"2025-06-18T10:38:56","date_gmt":"2025-06-18T08:38:56","guid":{"rendered":"https:\/\/euniv.eu\/?page_id=15965"},"modified":"2025-06-18T10:38:58","modified_gmt":"2025-06-18T08:38:58","slug":"batxelor-marketing","status":"publish","type":"page","link":"https:\/\/euniv.eu\/en\/training\/business\/batxelor-marketing\/","title":{"rendered":"B\u00e0txelor Marketing"},"content":{"rendered":"<ul id=\"menu-enseyaments-en\" class=\"menu menu_top\"><li id=\"menu-item-5588\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5588\"><a href=\"#nogo\">Bachelors<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-19379\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-19379\"><a href=\"https:\/\/euniv.eu\/en\/training\/business\/bachelor-business-administration\/\">Bachelor Business Administration<\/a><\/li>\n\t<li id=\"menu-item-19378\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19378\"><a href=\"https:\/\/euniv.eu\/en\/training\/humanities\/bachelor\/\">Humanities<\/a><\/li>\n\t<li id=\"menu-item-19381\" class=\"menu_top_green menu-item menu-item-type-post_type menu-item-object-page menu-item-19381\"><a href=\"https:\/\/euniv.eu\/en\/training\/catalan-philology\/bachelor-catalan-language\/\">Catalan<\/a><\/li>\n\t<li id=\"menu-item-19384\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-19384\"><a href=\"https:\/\/euniv.eu\/en\/training\/law\/bachelor-law\/\">Law<\/a><\/li>\n\t<li id=\"menu-item-14299\" class=\"menu_top_violet menu-item menu-item-type-post_type menu-item-object-page menu-item-14299\"><a href=\"https:\/\/euniv.eu\/en\/bachelors-degree-in-psychology\/\">Psychology<\/a><\/li>\n\t<li id=\"menu-item-14291\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-14291\"><a href=\"https:\/\/euniv.eu\/en\/bechelors-degree-in-communication\/\">Communication<\/a><\/li>\n\t<li id=\"menu-item-19385\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-19385\"><a href=\"https:\/\/euniv.eu\/en\/training\/political-science\/bachelors-degree-in-political-science\/\">Political Science<\/a><\/li>\n\t<li id=\"menu-item-19382\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-19382\"><a href=\"https:\/\/euniv.eu\/en\/training\/computer-science\/bachelor-computer-science\/\">Computer Science<\/a><\/li>\n\t<li id=\"menu-item-19383\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-19383\"><a href=\"https:\/\/euniv.eu\/en\/training\/industrial-engineering\/bachelor-industrial-engineering\/\">Industrial Organization Engineering<\/a><\/li>\n\t<li id=\"menu-item-19380\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-19380\"><a href=\"https:\/\/euniv.eu\/en\/training\/business\/batxelor-marketing\/\">Marketing<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5589\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5589\"><a href=\"#nogo\">Masters<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-19388\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-19388\"><a href=\"https:\/\/euniv.eu\/en\/training\/business\/master-in-business-administration\/\">Business Administration<\/a><\/li>\n\t<li id=\"menu-item-19387\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19387\"><a href=\"https:\/\/euniv.eu\/en\/training\/humanities\/master-humanities\/\">Master Humanities<\/a><\/li>\n\t<li id=\"menu-item-10672\" class=\"menu_top_green menu-item menu-item-type-post_type menu-item-object-page menu-item-10672\"><a href=\"https:\/\/euniv.eu\/en\/training\/catalan-philology\/master-catalan-language-and-literature\/\">Catalan Language and Literature<\/a><\/li>\n\t<li id=\"menu-item-10614\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-10614\"><a href=\"https:\/\/euniv.eu\/en\/master-criminology\/\">Criminology<\/a><\/li>\n\t<li id=\"menu-item-10669\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-10669\"><a href=\"https:\/\/euniv.eu\/en\/training\/computer-science\/master-degree-computer-engineering\/\">Computer Engineering<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5590\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5590\"><a href=\"#nogo\">Doctorate<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-19386\" class=\"menu_top_yellow menu-item menu-item-type-post_type menu-item-object-page menu-item-19386\"><a href=\"https:\/\/euniv.eu\/en\/interdisciplinary-doctoral-program\/\">Interdisciplinary Doctoral Program<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id15965_f86460-e3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15965_f86460-e3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15965_f86460-e3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15965_f86460-e3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_f86460-e3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id15965_f86460-e3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_f86460-e3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15965_ee4630-32 > .kt-inside-inner-col,.kadence-column15965_ee4630-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_ee4630-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_ee4630-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_ee4630-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_ee4630-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_ee4630-32{text-align:right;}.kadence-column15965_ee4630-32{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_ee4630-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_ee4630-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_ee4630-32 inner-column-1 animated fadeIn\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading has-text-align-right empresa\">B\u00e0txelor en <strong>M\u00e0rqueting<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"138\" height=\"188\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2025\/06\/ico_marketing_color.svg\" alt=\"\" class=\"wp-image-15941\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column15965_584b8d-9f > .kt-inside-inner-col,.kadence-column15965_584b8d-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_584b8d-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_584b8d-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_584b8d-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_584b8d-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_584b8d-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_584b8d-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_584b8d-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_584b8d-9f inner-column-2 animated fadeIn delay-200ms\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"952\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main.webp\" alt=\"B\u00e0txelor en Marketing\" class=\"wp-image-15944\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main.webp 1842w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-300x155.webp 300w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1024x529.webp 1024w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-768x397.webp 768w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1536x794.webp 1536w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1200x620.webp 1200w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1400x724.webp 1400w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-500x258.webp 500w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-800x413.webp 800w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1280x662.webp 1280w\" sizes=\"auto, (max-width: 1842px) 100vw, 1842px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15965_5d70e9-ff > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15965_5d70e9-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15965_5d70e9-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:5%;padding-bottom:2%;grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15965_5d70e9-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_5d70e9-ff > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15965_5d70e9-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_5d70e9-ff alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15965_5217c9-0c > .kt-inside-inner-col,.kadence-column15965_5217c9-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_5217c9-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_5217c9-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_5217c9-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_5217c9-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_5217c9-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_5217c9-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_5217c9-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_5217c9-0c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-getwid-video-popup has-image has-foreground-0\"><a class=\"wp-block-getwid-video-popup__link\" href=\"https:\/\/youtu.be\/2sOG735TkmE\" target=\"_blank\" rel=\"noopener\"><div class=\"wp-block-getwid-video-popup__wrapper\" style=\"min-height:395px\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"395\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix.png\" alt=\"\" class=\"wp-block-getwid-video-popup__image wp-block-getwid-video-popup__source wp-image-4819\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix.png 606w, https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix-300x196.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><div class=\"wp-block-getwid-video-popup__button is-style-default\" style=\"border-color:#792140\"><div class=\"wp-block-getwid-video-popup__icon has-background\" style=\"background-color:#792140;border-color:#792140\"><i class=\"fas fa-play\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><div class=\"wp-block-getwid-video-popup__caption\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15965_167ed0-e9 > .kt-inside-inner-col,.kadence-column15965_167ed0-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_167ed0-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_167ed0-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_167ed0-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_167ed0-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_167ed0-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_167ed0-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_167ed0-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_167ed0-e9 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p class=\"txt_empresa\">El <strong>B\u00e0txelor en M\u00e0rqueting<\/strong> \u00e9s un t\u00edtol universitari estatal creat pel <strong>Decret del Govern d\u2019Andorra del 21 de febrer del 2024<\/strong>, que li atorga compet\u00e8ncies professionals per exercir com a t\u00e8cnics en diversos \u00e0mbits, tant en departaments de m\u00e0rqueting, publicitat i vendes en empreses i altres institucions o organitzacions com en ag\u00e8ncies de m\u00e0rqueting i comunicaci\u00f3, i dedicar-se a la investigaci\u00f3 de mercats, la publicitat, el m\u00e0rqueting, el m\u00e0rqueting en l\u00ednia, la consultoria, les relacions p\u00fabliques, la relaci\u00f3 amb mitjans i la gesti\u00f3 de clients, entre altres \u00e0mbits.<\/p>\n\n\n\n<p class=\"txt_empresa\">El Pla d\u2019Estudis del <strong>B\u00e0txelor en M\u00e0rqueting per la eUniv<\/strong> fou aprovat pel <a href=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/BOPA-Marqueting-eUniv.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Decret del Govern d\u2019Andorra del 23 d&#8217;abril del 2025<\/a> i implantat l\u2019any acad\u00e8mic 2025-26.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15965_385c06-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15965_385c06-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15965_385c06-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15965_385c06-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_385c06-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15965_385c06-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_385c06-35 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row 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inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15965_9c0293-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15965_9c0293-53 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15965_9c0293-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:18px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15965_9c0293-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_9c0293-53 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15965_9c0293-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_9c0293-53 alignnone animated fadeIn wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15965_7db88b-5d > .kt-inside-inner-col,.kadence-column15965_7db88b-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_7db88b-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_7db88b-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_7db88b-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_7db88b-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_7db88b-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_7db88b-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_7db88b-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_7db88b-5d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_34ccd4-75{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_34ccd4-75.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15965_34ccd4-75 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box15965_34ccd4-75 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:75px;height:0px;max-width:100%;}.kt-info-box15965_34ccd4-75 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_34ccd4-75 .kt-info-svg-icon-flip, .kt-info-box15965_34ccd4-75 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_34ccd4-75 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_34ccd4-75 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_34ccd4-75 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_34ccd4-75 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/09\/ico_acces_empresa.svg\" alt=\"\" width=\"75\" height=\"75\" class=\"kt-info-box-image wp-image-348\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Acc\u00e9s<\/h2><p class=\"kt-blocks-info-box-text\">Batxillerat o t\u00edtol equivalent<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15965_63195d-5d > .kt-inside-inner-col,.kadence-column15965_63195d-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_63195d-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_63195d-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_63195d-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_63195d-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_63195d-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_63195d-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_63195d-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_63195d-5d inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_3a72b0-4a{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_3a72b0-4a.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15965_3a72b0-4a .kadence-info-box-image-inner-intrisic-container{max-width:73px;}.kt-info-box15965_3a72b0-4a .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:71px;height:0px;max-width:100%;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-media .kt-info-box-image{width:73px;height:auto;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_3a72b0-4a .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_3a72b0-4a .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_3a72b0-4a .kt-info-svg-icon-flip, .kt-info-box15965_3a72b0-4a .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_3a72b0-4a .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_3a72b0-4a .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_3a72b0-4a .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_3a72b0-4a box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/09\/ico_idioma_empresa.svg\" alt=\"Idiomas\" width=\"73\" height=\"71\" class=\"kt-info-box-image wp-image-352 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Idiomes<\/h2><p class=\"kt-blocks-info-box-text\">Catal\u00e0 &#8211; Espa\u00f1ol &#8211; English<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15965_b7d5e1-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15965_b7d5e1-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15965_b7d5e1-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:19px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15965_b7d5e1-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_b7d5e1-22 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15965_b7d5e1-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_b7d5e1-22 alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15965_793bd3-14 > .kt-inside-inner-col,.kadence-column15965_793bd3-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_793bd3-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_793bd3-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_793bd3-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_793bd3-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_793bd3-14{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_793bd3-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_793bd3-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_793bd3-14 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_586085-93{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15965_586085-93 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_586085-93.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15965_586085-93 .kadence-info-box-image-inner-intrisic-container{max-width:76px;}.kt-info-box15965_586085-93 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:70px;height:0px;max-width:100%;}.kt-info-box15965_586085-93 .kt-blocks-info-box-media .kt-info-box-image{width:76px;height:auto;}.kt-info-box15965_586085-93 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_586085-93 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_586085-93 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_586085-93 .kt-info-svg-icon-flip, .kt-info-box15965_586085-93 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_586085-93 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_586085-93 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_586085-93 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_586085-93 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_586085-93 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_586085-93 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_durada.svg\" alt=\"Durada\" width=\"76\" height=\"70\" class=\"kt-info-box-image wp-image-572 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Durada<\/h2><p class=\"kt-blocks-info-box-text\">6 semestres (3 anys)<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15965_479ef0-f2 > .kt-inside-inner-col,.kadence-column15965_479ef0-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_479ef0-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_479ef0-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_479ef0-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_479ef0-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_479ef0-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_479ef0-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_479ef0-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_479ef0-f2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_86bdfb-25{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_86bdfb-25.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15965_86bdfb-25 .kadence-info-box-image-inner-intrisic-container{max-width:90px;}.kt-info-box15965_86bdfb-25 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:95.9459%;width:74px;height:0px;max-width:100%;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-media .kt-info-box-image{width:90px;height:auto;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_86bdfb-25 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_86bdfb-25 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_86bdfb-25 .kt-info-svg-icon-flip, .kt-info-box15965_86bdfb-25 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_86bdfb-25 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_86bdfb-25 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_86bdfb-25 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_86bdfb-25 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_carrega.svg\" alt=\"C\u00e0rrega acad\u00e8mica\" width=\"90\" height=\"71\" class=\"kt-info-box-image wp-image-571 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">C\u00e0rrega acad\u00e8mica<\/h2><p class=\"kt-blocks-info-box-text\">180 cr\u00e8dits ECTS<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15965_2dd845-97 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15965_2dd845-97 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15965_2dd845-97 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:19px;padding-bottom:0px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id15965_2dd845-97 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15965_2dd845-97 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15965_2dd845-97 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15965_2dd845-97 alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15965_5772d7-aa > .kt-inside-inner-col,.kadence-column15965_5772d7-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_5772d7-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_5772d7-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_5772d7-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_5772d7-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_5772d7-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_5772d7-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_5772d7-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_5772d7-aa inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_007d9a-fc{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_007d9a-fc.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15965_007d9a-fc .kadence-info-box-image-inner-intrisic-container{max-width:90px;}.kt-info-box15965_007d9a-fc .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:75px;height:0px;max-width:100%;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-media .kt-info-box-image{width:90px;height:auto;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_007d9a-fc .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15965_007d9a-fc .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_007d9a-fc .kt-info-svg-icon-flip, .kt-info-box15965_007d9a-fc .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_007d9a-fc .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_007d9a-fc .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_007d9a-fc .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_007d9a-fc box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_progressio.svg\" alt=\"Progressi\u00f3 directa eUniv\" width=\"90\" height=\"75\" class=\"kt-info-box-image wp-image-568 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Progressi\u00f3 directa eUniv<\/h2><p class=\"kt-blocks-info-box-text\">M\u00e0ster en Administraci\u00f3 d&#8217;Empreses MBA<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15965_17bf28-03 > .kt-inside-inner-col,.kadence-column15965_17bf28-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15965_17bf28-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15965_17bf28-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15965_17bf28-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15965_17bf28-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15965_17bf28-03{position:relative;}@media all and (max-width: 1024px){.kadence-column15965_17bf28-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15965_17bf28-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15965_17bf28-03\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:var(--global-palette9, #ffffff);color:#e77a2e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:var(--global-palette7, #eeeeee);color:var(--global-palette5, #444444);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#e77a2e;color:#e77a2e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15965_7a3420-13 > .kt-tabs-title-list li svg{font-size:45px;}@media all and (max-width: 1024px){.kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-tabs-id15965_7a3420-13 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone tab_description_curs\"><div class=\"kt-tabs-wrap kt-tabs-id15965_7a3420-13 kt-tabs-has-3-tabs kt-active-tab-1 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \"><ul class=\"kt-tabs-title-list\"><li id=\"tab-pladestudis\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-active\"><a href=\"#tab-pladestudis\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><span class=\"kt-title-text\">Pla d&#8217;Estudis<\/span><\/a><\/li><li id=\"tab-competncies\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-competncies\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Compet\u00e8ncies<\/span><\/a><\/li><li id=\"tab-avaluaci\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-avaluaci\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Avaluaci\u00f3<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab4a59d4-84\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_e66412-28{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_e66412-28 .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15965_e66412-28 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_e66412-28 .kt-info-svg-icon-flip, .kt-info-box15965_e66412-28 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_e66412-28 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_e66412-28 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_e66412-28 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_e66412-28\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Pla d&#8217;estudis<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Primer curs<\/h4>\n\n\n<style>.kt-accordion-id15965_6cd80a-f8 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15965_6cd80a-f8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_6cd80a-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_6cd80a-f8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15965_6cd80a-f8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15965_6cd80a-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15965_6cd80a-f8 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15965_6cd80a-f8 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15965_6cd80a-f8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_6cd80a-f8 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_6cd80a-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_6cd80a-f8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15965_6cd80a-f8 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15965_b56f2d-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. . Principis d\u2019Organitzaci\u00f3 i Gesti\u00f3 de l\u2019Empresa<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement te\u00f2ric i pr\u00e0ctic de car\u00e0cter introductori que li permeti entendre la naturalesa del funcionament b\u00e0sic de l\u2019economia, l\u2019empresa en el context del seu entorn social i econ\u00f2mic i les seves dimensions administrativa, financera, productiva i comercial.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Recon\u00e8ixer els principis b\u00e0sics del funcionament de l\u2019economia.<\/li>\n\n\n\n<li>Interpretar la naturalesa econ\u00f2mica i social de l\u2019empresa i de les seves tipologies.<\/li>\n\n\n\n<li>Identificar els elements que configuren l\u2019entorn de l\u2019activitat empresarial i forneixen dels recursos per al seu funcionament.<\/li>\n\n\n\n<li>Descriure els elements que constitueixen l\u2019estructura b\u00e0sica d\u2019una organitzaci\u00f3 empresarial.<\/li>\n\n\n\n<li>Recon\u00e8ixer els conceptes i t\u00e8cniques b\u00e0siques de la gesti\u00f3 de la comunicaci\u00f3 a l\u2019empresa.<\/li>\n\n\n\n<li>Identificar els conceptes i t\u00e8cniques b\u00e0siques de la gesti\u00f3 comptable de l\u2019empresa.<\/li>\n\n\n\n<li>Descriure t\u00e8cniques b\u00e0siques de gesti\u00f3 dels recursos humans.<\/li>\n\n\n\n<li>Recon\u00e8ixer t\u00e8cniques b\u00e0siques de gesti\u00f3 financera en l\u2019empresa.<\/li>\n\n\n\n<li>Identificar accions b\u00e0siques de gesti\u00f3 comercial del m\u00e0rqueting.<\/li>\n\n\n\n<li>Explicar accions b\u00e0siques de producci\u00f3 comunicativa en l\u2019empresa.<\/li>\n\n\n\n<li>Interpretar t\u00e8cniques b\u00e0siques de gesti\u00f3 log\u00edstica.<\/li>\n\n\n\n<li>Categoritzar accions b\u00e0siques de gesti\u00f3 estrat\u00e8gica en l\u2019empresa.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Principis b\u00e0sics del funcionament de l\u2019economia<\/li>\n\n\n\n<li>Concepte d&#8217;empresa i els diferents tipus d&#8217;empreses<\/li>\n\n\n\n<li>L&#8217;entorn empresarial i els recursos de l&#8217;empresa<\/li>\n\n\n\n<li>L&#8217;estructura organitzativa de l&#8217;empresa<\/li>\n\n\n\n<li>Gesti\u00f3 de la comunicaci\u00f3 a l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 comptable de l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 de persones a l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 financera de l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 comercial i del m\u00e0rqueting a l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 de la producci\u00f3<\/li>\n\n\n\n<li>Gesti\u00f3 de la log\u00edstica de l\u2019empresa<\/li>\n\n\n\n<li>Gesti\u00f3 estrat\u00e8gica de l\u2019empresa<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15965_c5c265-ba\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Elements de Sociologia i de Comunicaci\u00f3<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<strong> <\/strong><\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s introduir l\u2019alumnat del B\u00e0txelor en els conceptes fonamentals de la disciplina sociol\u00f2gica, a partir dels quals abordar les principals especialitzacions que afecten al m\u00f3n de les ci\u00e8ncies de la comunicaci\u00f3. I en una segona part, l\u2019objectiu se centra a introduir a l\u2019alumnat en el m\u00f3n te\u00f2ric propi de la ci\u00e8ncia de la comunicaci\u00f3.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Recon\u00e8ixer els conceptes fonamentals de la sociologia.<\/li>\n\n\n\n<li>Identificar els elements constitutius de la sociologia de la comunicaci\u00f3.<\/li>\n\n\n\n<li>Identificar els elements constitutius de la teoria de l\u2019Opini\u00f3 P\u00fablica.<\/li>\n\n\n\n<li>Identificar els elements constitutius de la sociologia dels mitjans de comunicaci\u00f3 social.<\/li>\n\n\n\n<li>Identificar els elements constitutius de la sociologia del consum.<\/li>\n\n\n\n<li>Identificar els elements constitutius de la sociologia pol\u00edtica i electoral.<\/li>\n\n\n\n<li>Recon\u00e8ixer els conceptes fonamentals de la comunicaci\u00f3.<\/li>\n\n\n\n<li>Identificar les principals teories de la comunicaci\u00f3.<\/li>\n\n\n\n<li>Descriure els elements constitutius de la comunicaci\u00f3 grupal.<\/li>\n\n\n\n<li>Descriure els elements constitutius de la comunicaci\u00f3 de masses.<\/li>\n\n\n\n<li>Descriure els elements constitutius de la comunicaci\u00f3 corporativa.<\/li>\n\n\n\n<li>Descriure els elements constitutius de la comunicaci\u00f3 intercultural.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La Sociologia com a disciplina cient\u00edfica<\/li>\n\n\n\n<li>L\u2019especialitzaci\u00f3 en la Sociologia de la Comunicaci\u00f3<\/li>\n\n\n\n<li>La teoria de l&#8217;Opini\u00f3 P\u00fablica<\/li>\n\n\n\n<li>Els Mitjans de Comunicaci\u00f3 Social<\/li>\n\n\n\n<li>L\u2019especialitzaci\u00f3 en la Sociologia del Consum<\/li>\n\n\n\n<li>L\u2019especialitzaci\u00f3 en la Sociologia Pol\u00edtica i Electoral<\/li>\n\n\n\n<li>Els conceptes fonamentals de la Comunicaci\u00f3<\/li>\n\n\n\n<li>Les principals teories de la Comunicaci\u00f3<\/li>\n\n\n\n<li>Els elements constitutius de la Comunicaci\u00f3 Grupal<\/li>\n\n\n\n<li>Els elements constitutius de la Comunicaci\u00f3 de Masses<\/li>\n\n\n\n<li>Els elements constitutius de la Comunicaci\u00f3 Corporativa <\/li>\n\n\n\n<li>Els elements constitutius de la Comunicaci\u00f3 Intercultural<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15965_54c4e2-3d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Dret de l\u2019Empresa, la Comunicaci\u00f3 i la Informaci\u00f3<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement cr\u00edtic i prec\u00eds sobre la configuraci\u00f3 constitucional dels drets de la comunicaci\u00f3 i la informaci\u00f3 i la seva projecci\u00f3 en les esferes social, pol\u00edtica i econ\u00f2mica, tant a nivell andorr\u00e0 com internacional.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Identificar els principals subjectes de la comunicaci\u00f3 i de la informaci\u00f3 i llur posicionaments.<\/li>\n\n\n\n<li>Identificar els elements constitucionalitzats dels drets a la comunicaci\u00f3 i a la informaci\u00f3 a Andorra i al seu entorn<\/li>\n\n\n\n<li>Analitzar la naturalesa social i jur\u00eddica de la conflictivitat associada a la llibertat d\u2019expressi\u00f3.<\/li>\n\n\n\n<li>Descriure els mecanismes legals de protecci\u00f3 i tutela dels drets a la comunicaci\u00f3 i a la informaci\u00f3.<\/li>\n\n\n\n<li>Identificar els continguts jur\u00eddics i materials dels drets a l\u2019honor, la intimitat i la pr\u00f2pia imatge.<\/li>\n\n\n\n<li>Descriure el contingut jur\u00eddic i material del dret de creaci\u00f3 i direcci\u00f3 de mitjans de comunicaci\u00f3.<\/li>\n\n\n\n<li>Identificar els element b\u00e0sics de l\u2019estatut jur\u00eddic de l\u2019informador a nivell andorr\u00e0 i internacional<\/li>\n\n\n\n<li>Dominar el r\u00e8gim jur\u00eddic de les finalitats publicit\u00e0ries a nivell andorr\u00e0 i internacional<\/li>\n\n\n\n<li>Dominar el r\u00e8gim jur\u00eddic dels mitjans publicitaris a nivell andorr\u00e0 i internacional<\/li>\n\n\n\n<li>Dominar el r\u00e8gim jur\u00eddic espec\u00edfic del sector audiovisual de la comunicaci\u00f3 a nivell andorr\u00e0 i internacional<\/li>\n\n\n\n<li>Dominar el r\u00e8gim jur\u00eddic de la comunicaci\u00f3 i informaci\u00f3 dels poders p\u00fablics a nivell andorr\u00e0 i internacional <\/li>\n\n\n\n<li>Recon\u00e8ixer el marc internacional del Dret a la comunicaci\u00f3 i a la informaci\u00f3 i la seva concreci\u00f3 andorrana<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Els subjectes de la comunicaci\u00f3 i de la informaci\u00f3: ciutadania, agents professionals i poders p\u00fablics<\/li>\n\n\n\n<li>Dret de la Informaci\u00f3 i Dret a la Informaci\u00f3 en el r\u00e8gim constitucional<\/li>\n\n\n\n<li>Llibertat d\u2019expressi\u00f3 i dret a la comunicaci\u00f3: conceptes, l\u00edmits i conflicte de drets<\/li>\n\n\n\n<li>Protecci\u00f3 i tutela dels drets a la comunicaci\u00f3 i a la informaci\u00f3<\/li>\n\n\n\n<li>Els drets a l\u2019honor, la intimitat i la pr\u00f2pia imatge <\/li>\n\n\n\n<li>El Dret de creaci\u00f3 i direcci\u00f3 de mitjans de comunicaci\u00f3<\/li>\n\n\n\n<li>L\u2019estatut jur\u00eddic de l\u2019informador<\/li>\n\n\n\n<li>R\u00e8gim jur\u00eddic de les finalitats publicit\u00e0ries<\/li>\n\n\n\n<li>R\u00e8gim jur\u00eddic dels mitjans publicitaris<\/li>\n\n\n\n<li>R\u00e8gim jur\u00eddic espec\u00edfic del sector audiovisual de la comunicaci\u00f3<\/li>\n\n\n\n<li>R\u00e8gim jur\u00eddic de la comunicaci\u00f3 i informaci\u00f3 dels poders p\u00fablics <\/li>\n\n\n\n<li>El marc internacional del Dret a la comunicaci\u00f3 i a la informaci\u00f3<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15965_2889a3-35\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. Gesti\u00f3 del M\u00e0rqueting: el <em>Marketing Plan<\/em><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement pr\u00e0ctic sobre els desenvolupaments estrat\u00e8gics de la gesti\u00f3 del m\u00e0rqueting en les empreses i els models de concreci\u00f3 per a llur desenvolupament.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Interpretar l\u2019estructura i el funcionament dels mercats.<\/li>\n\n\n\n<li>Identificar els conceptes fonamentals emprats en la gesti\u00f3 de m\u00e0rqueting.<\/li>\n\n\n\n<li>Aplicar els conceptes de mercat objectiu i posicionament.<\/li>\n\n\n\n<li>Analitzar els conceptes d\u2019avantatge competitiva i les estrat\u00e8gies gen\u00e8riques del m\u00e0rqueting.<\/li>\n\n\n\n<li>Identificar les dimensions del producte.<\/li>\n\n\n\n<li>Analitzar el cicle de vida del producte.<\/li>\n\n\n\n<li>Identificar els diferents apartats que conformen un pla de m\u00e0rqueting.<\/li>\n\n\n\n<li>Analitzar els elements de l\u2019entorn en l\u2019an\u00e0lisi del pla de m\u00e0rqueting.<\/li>\n\n\n\n<li>Descriure els objectius i el proc\u00e9s de la investigaci\u00f3 aplicada de mercats.<\/li>\n\n\n\n<li>Explicar el concepte de combinaci\u00f3 de producte (Product Mixt).<\/li>\n\n\n\n<li>Aplicar les pol\u00edtiques i els m\u00e8todes de fixaci\u00f3 de preus.<\/li>\n\n\n\n<li>Descriure les caracter\u00edstiques dels preus dels serveis.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>L\u2019estructura i el funcionament dels mercats<\/li>\n\n\n\n<li>La gesti\u00f3 del m\u00e0rqueting en empreses i organitzacions<\/li>\n\n\n\n<li>Determinaci\u00f3 del mercat objectiu i posicionament<\/li>\n\n\n\n<li>Els avantatges competitius i les estrat\u00e8gies gen\u00e8riques<\/li>\n\n\n\n<li>Dimensions del producte individual<\/li>\n\n\n\n<li>El cicle de vida del producte<\/li>\n\n\n\n<li>El pla de m\u00e0rqueting<\/li>\n\n\n\n<li>An\u00e0lisi de la situaci\u00f3<\/li>\n\n\n\n<li>La investigaci\u00f3 de mercats<\/li>\n\n\n\n<li>El mix de producte<\/li>\n\n\n\n<li>Pol\u00edtiques i m\u00e8todes de fixaci\u00f3 de preus<\/li>\n\n\n\n<li>El preu en els serveis<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15965_eff18e-65\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. Elements de Publicitat, M\u00e0rqueting i<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s, en la seva primera part, introduir l\u2019alumnat del B\u00e0txelor en els conceptes fonamentals de la Publicitat, a partir dels quals basar una aproximaci\u00f3 als principals elements de la disciplina. La segona part de la unitat t\u00e9 els mateixos objectiu per\u00f2 adre\u00e7ats a la disciplina del M\u00e0rqueting i les Relacions P\u00fabliques.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Recon\u00e8ixer els conceptes fonamentals de la Publicitat.<\/li>\n\n\n\n<li>Descriure els elements constitutius de la marca publicit\u00e0ria.<\/li>\n\n\n\n<li>Identificar els elements constitutius de l\u2019ag\u00e8ncia publicit\u00e0ria.<\/li>\n\n\n\n<li>Identificar els elements constitutius dels mitjans publicitaris.<\/li>\n\n\n\n<li>Analitzar els elements que configuren la planificaci\u00f3 i l\u2019estrat\u00e8gia publicit\u00e0ria.<\/li>\n\n\n\n<li>Explicar els elements que configuren el r\u00e8gim jur\u00eddic de la Publicitat.<\/li>\n\n\n\n<li>Identificar els elements constitutius de les Pol\u00edtiques de Distribuci\u00f3 Comercial i Comunicaci\u00f3.<\/li>\n\n\n\n<li>Descriure els elements constitutius de les Relacions P\u00fabliques.<\/li>\n\n\n\n<li>Analitzar els elements b\u00e0sics que configuren els sistemes i processos de les Relacions P\u00fabliques.<\/li>\n\n\n\n<li>Aplicar els elements b\u00e0sics que configuren els mitjans i t\u00e8cniques de les Relacions P\u00fabliques.<\/li>\n\n\n\n<li>Avaluar els elements constitutius que configuren els sectors de les Relacions P\u00fabliques i la seva planificaci\u00f3 estrat\u00e8gica.<\/li>\n\n\n\n<li>Comparar els elements b\u00e0sics del protocol i l\u2019organitzaci\u00f3 d\u2019esdeveniments.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Els conceptes fonamentals de la Publicitat&nbsp;<\/li>\n\n\n\n<li>Els elements constitutius de la marca publicit\u00e0ria<\/li>\n\n\n\n<li>Els elements constitutius de l\u2019ag\u00e8ncia publicit\u00e0ria<\/li>\n\n\n\n<li>Els elements constitutius dels mitjans publicitaris<\/li>\n\n\n\n<li>Els elements que configuren la planificaci\u00f3 i l\u2019estrat\u00e8gia publicit\u00e0ria<\/li>\n\n\n\n<li>Els elements que configuren el r\u00e8gim jur\u00eddic de la Publicitat<\/li>\n\n\n\n<li>Els elements constitutius de les Pol\u00edtiques de Distribuci\u00f3 Comercial i de Comunicaci\u00f3<\/li>\n\n\n\n<li>Les Relacions P\u00fabliques<\/li>\n\n\n\n<li>Els sistemes i processos de les Relacions P\u00fabliques<\/li>\n\n\n\n<li>Els mitjans i t\u00e8cniques de les Relacions P\u00fabliques<\/li>\n\n\n\n<li>Els sectors i la planificaci\u00f3 de les Relacions P\u00fabliques <\/li>\n\n\n\n<li>El protocol i l&#8217;organitzaci\u00f3 d&#8217;esdeveniments<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Segon Curs<\/h4>\n\n\n<style>.kt-accordion-id15965_5cea73-0a .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15965_5cea73-0a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_5cea73-0a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_5cea73-0a:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15965_5cea73-0a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15965_5cea73-0a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15965_5cea73-0a .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15965_5cea73-0a .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15965_5cea73-0a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_5cea73-0a .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_5cea73-0a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_5cea73-0a > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15965_5cea73-0a kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15965_64569d-cc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">6. Mitjans i Campanyes Publicit\u00e0ries<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s aportar a l\u2019alumnat del B\u00e0txelor un coneixement pr\u00e0ctic dels models i t\u00e8cniques que intervenen en la gesti\u00f3 dels mitjans publicitaris i de les campanyes publicit\u00e0ries.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analitzar els conceptes b\u00e0sics sobre mitjans, espais i formats publicitaris.<\/li>\n\n\n\n<li>Identificar els actors implicats en la planificaci\u00f3 de mitjans publicitaris.<\/li>\n\n\n\n<li>Comparar diferents models d\u2019an\u00e0lisi dels mitjans publicitaris.<\/li>\n\n\n\n<li>Utilitzar adequadament les fonts i eines per a la recerca sobre els mitjans publicitaris.<\/li>\n\n\n\n<li>Explicar els models d\u2019estrat\u00e8gia de mitjans publicitaris.<\/li>\n\n\n\n<li>Aplicar t\u00e8cniques de planificaci\u00f3, negociaci\u00f3 i gesti\u00f3 de campanyes publicit\u00e0ries.<\/li>\n\n\n\n<li>Elaborar un <em>briefing<\/em> i un <em>contrabriefing<\/em> per a una campanya.<\/li>\n\n\n\n<li>Realitzar una an\u00e0lisi DAFO de manera efica\u00e7.<\/li>\n\n\n\n<li>Recon\u00e8ixer els elements del disseny de l\u2019estrat\u00e8gia creativa: to y forma, concepte creatiu, <em>insight, reason way, copy, slogan<\/em>, USP.<\/li>\n\n\n\n<li>Identificar els elements del pla de mitjans i suports publicitaris.<\/li>\n\n\n\n<li>Dominar les t\u00e8cniques de pretest i posttest en la recerca publicit\u00e0ria.<\/li>\n\n\n\n<li>Dominar les fases i els conceptes de la pressupostaci\u00f3, calendaritzaci\u00f3 i control de la campanya publicit\u00e0ria.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Els mitjans, espais i formats publicitaris: conceptes b\u00e0sics<\/li>\n\n\n\n<li>Els actors en la planificaci\u00f3 de mitjans publicitaris<\/li>\n\n\n\n<li>L\u2019an\u00e0lisi dels mitjans publicitaris<\/li>\n\n\n\n<li>Fonts i eines per a la recerca sobre els mitjans publicitaris<\/li>\n\n\n\n<li>L\u2019estrat\u00e8gia de mitjans publicitaris<\/li>\n\n\n\n<li>Planificaci\u00f3, negociaci\u00f3 i gesti\u00f3 de les campanyes de mitjans publicitaris  <\/li>\n\n\n\n<li>El <em>briefing<\/em> i el <em>contrabriefing<\/em><\/li>\n\n\n\n<li>L\u2019an\u00e0lisi DAFO: objectius de les campanyes i p\u00fablics objectius<\/li>\n\n\n\n<li>Disseny de l\u2019estrat\u00e8gia creativa: to y forma, concepte creatiu, <em>insight<\/em>, <em>reasonway<\/em>, <em>copy<\/em>, <em>slogan<\/em>, USP<\/li>\n\n\n\n<li>Pla de mitjans i suports publicitaris<\/li>\n\n\n\n<li>Recerca publicit\u00e0ria: pre-test i post-test<\/li>\n\n\n\n<li>Pressupost, calendari i control de la campanya de publicitat<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15965_219c27-f1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">7. Publicitat i M\u00e0rqueting Digital<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3 <\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s aportar a l\u2019alumnat del B\u00e0txelor uns fonaments actualitzats del conjunt de pr\u00e0ctiques i enfocaments digitals aplicats a la publicitat i el m\u00e0rqueting.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Recon\u00e8ixer els fonaments de la publicitat <em>on line<\/em><\/li>\n\n\n\n<li>Identificar els suports i formats audiovisuals publicitaris d\u2019Internet<\/li>\n\n\n\n<li>Analitzar el funcionament de la publicitat en els cercadors d\u2019Internet<\/li>\n\n\n\n<li>Analitzar el funcionament de la publicitat en la telefonia m\u00f2bil<\/li>\n\n\n\n<li>Classificar les t\u00e8cniques de planificaci\u00f3 de la inserci\u00f3 publicit\u00e0ria <em>on line<\/em><\/li>\n\n\n\n<li>Identificar els ratis <em>display, search, email-marketing<\/em><\/li>\n\n\n\n<li>Avaluar la definici\u00f3, objectius i utilitat del m\u00e0rqueting digital<\/li>\n\n\n\n<li>Diferenciar les t\u00e8cniques del m\u00e0rqueting digital<\/li>\n\n\n\n<li>Discutir els motors de cerca del m\u00e0rqueting digital (SEO)<\/li>\n\n\n\n<li>Emprar el sistema de mesurament del m\u00e0rqueting digital KPIs<\/li>\n\n\n\n<li>Identificar les fases i conceptes del pla de m\u00e0rqueting digital <\/li>\n\n\n\n<li>Identificar les tend\u00e8ncies de futur del m\u00e0rqueting digital a partir de la informaci\u00f3 actual.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Els fonaments de la publicitat <em>on line<\/em><\/li>\n\n\n\n<li>Suports i formats audiovisuals publicitaris d\u2019Internet<\/li>\n\n\n\n<li>Publicitat en cercadors y enlla\u00e7os patrocinats<\/li>\n\n\n\n<li>Publicitat en telefonia m\u00f2bil<\/li>\n\n\n\n<li>Planificaci\u00f3 i formes d\u2019inserci\u00f3 de publicitat <em>on line<\/em><\/li>\n\n\n\n<li>Ratis dels principals formats publicitaris: <em>display, search, email-marketing<\/em><\/li>\n\n\n\n<li>El m\u00e0rqueting digital: definici\u00f3, objectius i utilitat<\/li>\n\n\n\n<li>Les t\u00e8cniques del m\u00e0rqueting digital<\/li>\n\n\n\n<li>Els motors de cerca del m\u00e0rqueting digital (SEO)<\/li>\n\n\n\n<li>La mesurament del m\u00e0rqueting digital: KPIs<\/li>\n\n\n\n<li>El pla de m\u00e0rqueting digital <\/li>\n\n\n\n<li>Tend\u00e8ncies de futur del m\u00e0rqueting digital<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15965_31eaa6-72\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">8. Comunicaci\u00f3 i M\u00e0rqueting en l\u2019Entorn Digital<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement pr\u00e0ctic sobre els elements que constitueixen la dimensi\u00f3 comunicativa de l\u2019empresa i la seva projecci\u00f3 en la definici\u00f3 de les pol\u00edtiques de m\u00e0rqueting.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Descriure els conceptes fonamentals de la ci\u00e8ncia de la comunicaci\u00f3 i llur transcend\u00e8ncia en l\u2019activitat econ\u00f2mica.<\/li>\n\n\n\n<li>Identificar els elements que configuren les singularitats de la comunicaci\u00f3 grupal i de la comunicaci\u00f3 de masses.<\/li>\n\n\n\n<li>Identificar els elements que configuren la singularitat de la comunicaci\u00f3 corporativa<\/li>\n\n\n\n<li>Analitzar els conceptes fonamentals de la publicitat i la seva transcend\u00e8ncia en l\u2019activitat econ\u00f2mica.<\/li>\n\n\n\n<li>Identificar els elements que configuren una marca publicit\u00e0ria i determinen les opcions del seu <em>branding.<\/em> <\/li>\n\n\n\n<li>Explicar el funcionament b\u00e0sic del sector del negoci publicitari.<\/li>\n\n\n\n<li>Analitzar els conceptes fonamentals del m\u00e0rqueting i la seva transcend\u00e8ncia en l\u2019activitat econ\u00f2mica.<\/li>\n\n\n\n<li>Dominar els models i t\u00e8cniques b\u00e0siques d\u2019an\u00e0lisi del mercat des de l\u2019enfocament del m\u00e0rqueting i la comunicaci\u00f3.<\/li>\n\n\n\n<li>Identificar l\u2019oferta comunicativa de productes i serveis al mercat com un element clau del m\u00e0rqueting.<\/li>\n\n\n\n<li>Identificar l\u2019oferta comunicativa de preus al mercat com un element clau del m\u00e0rqueting.<\/li>\n\n\n\n<li>Identificar l\u2019oferta comunicativa de la distribuci\u00f3 comercial com un element clau del m\u00e0rqueting. <\/li>\n\n\n\n<li>Examinar els elements i la din\u00e0mica de la dimensi\u00f3 digital del m\u00e0rqueting actual.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptes fonamentals de la comunicaci\u00f3 en l\u2019entorn digital<\/li>\n\n\n\n<li>Comunicaci\u00f3 grupal i de masses<\/li>\n\n\n\n<li>Comunicaci\u00f3 corporativa en l\u2019era digital<\/li>\n\n\n\n<li>Conceptes fonamentals de la Publicitat<\/li>\n\n\n\n<li>La marca publicit\u00e0ria i l\u2019entorn digital <\/li>\n\n\n\n<li>Ag\u00e8ncies i mitjans publicitaris<\/li>\n\n\n\n<li>Conceptes fonamentals del M\u00e0rqueting digital<\/li>\n\n\n\n<li>An\u00e0lisi de la compet\u00e8ncia al mercat i m\u00e8triques<\/li>\n\n\n\n<li>Comunicaci\u00f3 de l\u2019oferta de productes i serveis en l\u2019entorn digital<\/li>\n\n\n\n<li>Comunicaci\u00f3 i oferta de preus en l\u2019entorn digital<\/li>\n\n\n\n<li>Comunicaci\u00f3 i distribuci\u00f3 comercial en l\u2019entorn digital <\/li>\n\n\n\n<li>Claus del m\u00e0rqueting digital<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15965_b59e68-1c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">9. An\u00e0lisi del Consumidor i Investigaci\u00f3 de Mercats<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat del coneixement dels elements m\u00e9s rellevants per analitzar la presa de decisi\u00f3 de compra per part del consumidor-usuari, aix\u00ed com les diferents fonts d\u2019informaci\u00f3 i t\u00e8cniques de tipus qualitatiu i quantitatiu per realitzar investigacions d\u2019estudis de mercats, i els principals estad\u00edstics per ajudar a prendre decisions a partir de resultats considerats significatius i extrapolables.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analitzar els factors que influeixen en el comportament del consumidor.<\/li>\n\n\n\n<li>Aplicar teories i models per identificar patrons de compra mitjan\u00e7ant t\u00e8cniques de segmentaci\u00f3.<\/li>\n\n\n\n<li>Desenvolupar les t\u00e8cniques per formulaci\u00f3 d\u2019hip\u00f2tesis, construcci\u00f3 de models i operacionalitzaci\u00f3 de variables en un disseny d\u2019investigaci\u00f3 de mercats.<\/li>\n\n\n\n<li>Categoritzar fonts d\u2019informaci\u00f3 internes i externes, incloent <em>Big Data<\/em> i <em>IA<\/em>.<\/li>\n\n\n\n<li>Aplicar t\u00e8cniques qualitatives en estudis de mercat.<\/li>\n\n\n\n<li>Aplicar t\u00e8cniques quantitatives en la investigaci\u00f3 de mercats.<\/li>\n\n\n\n<li>Recon\u00e8ixer les t\u00e8cniques per l\u2019elaboraci\u00f3 d\u2019un q\u00fcestionari i les diferents tipologies de preguntes i escales.<\/li>\n\n\n\n<li>Dominar els m\u00e8todes per calcular una mostra estad\u00edstica, el marge d\u2019error i les diferents t\u00e8cniques de mostreig.<\/li>\n\n\n\n<li>Interpretar les taules de conting\u00e8ncia bivariables i multivariables, aix\u00ed com la construcci\u00f3 de gr\u00e0fics i extrapolaci\u00f3 de resultats.<\/li>\n\n\n\n<li>Utilitzar m\u00e8todes d\u2019an\u00e0lisi estad\u00edstica b\u00e0sica.<\/li>\n\n\n\n<li>Executar proves de difer\u00e8ncia de mitjanes.<\/li>\n\n\n\n<li>Aplicar m\u00e8todes de correlaci\u00f3 estad\u00edstica i d\u2019an\u00e0lisi multivariant.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Factors que influencien el comportament del consumidor.<\/li>\n\n\n\n<li>Models de comportament del consumidor i segmentaci\u00f3 de mercats.<\/li>\n\n\n\n<li>Formulaci\u00f3 d\u2019hip\u00f2tesis, construcci\u00f3 de models i operacionalitzaci\u00f3 de variables.<\/li>\n\n\n\n<li>Tipologies de fonts d\u2019informaci\u00f3.<\/li>\n\n\n\n<li>T\u00e8cniques qualitatives per la investigaci\u00f3 de mercats.<\/li>\n\n\n\n<li>T\u00e8cniques quantitatives per la investigaci\u00f3 de mercats.<\/li>\n\n\n\n<li>El q\u00fcestionari i tipologies de preguntes i escales.<\/li>\n\n\n\n<li>Mostra, Marge d\u2019error i t\u00e8cniques de mostreig.<\/li>\n\n\n\n<li>An\u00e0lisis de taules de conting\u00e8ncia, extrapolaci\u00f3 de resultats i construcci\u00f3 de gr\u00e0fics.<\/li>\n\n\n\n<li>M\u00e8todes b\u00e0sics d\u2019an\u00e0lisi estad\u00edstic.<\/li>\n\n\n\n<li>Proves de difer\u00e8ncia de mitjanes.<\/li>\n\n\n\n<li>Correlaci\u00f3 estad\u00edstica i an\u00e0lisi multivariant.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15965_357662-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">10. Estrat\u00e8gia i T\u00e8cniques Publicit\u00e0ries<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s introduir a l\u2019alumnat del B\u00e0txelor en el plantejament estrat\u00e8gic de l\u2019acci\u00f3 publicit\u00e0ria i con\u00e8ixer les t\u00e8cniques a l\u2019abast per poder-lo desenvolupar.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Desenvolupar el concepte d\u2019estrat\u00e8gia aplicat a l\u2019activitat publicit\u00e0ria<\/li>\n\n\n\n<li>Definir l\u2019estrat\u00e8gia publicit\u00e0ria en el Pla de M\u00e0rqueting<\/li>\n\n\n\n<li>Recon\u00e8ixer els conceptes estrat\u00e8gics b\u00e0sics: <em>briefing<\/em>, objectius de comunicaci\u00f3 i mitjans de comunicaci\u00f3<\/li>\n\n\n\n<li>Identificar els elements de l\u2019estrat\u00e8gia publicit\u00e0ria: <em>target<\/em>, \u00e0mbit geogr\u00e0fic, cobertura, afinitat, estacionalitat i intensitat<\/li>\n\n\n\n<li>Dominar els mecanismes estrat\u00e8gics de base conductista, motivacional i cognitiva<\/li>\n\n\n\n<li>Identificar les tipologies d\u2019estrat\u00e8gies segons l\u2019orientaci\u00f3 al canal de distribuci\u00f3 o al consumidor final: <em>push<\/em> i <em>pull<\/em><\/li>\n\n\n\n<li>Identificar les fases de la gesti\u00f3 de patrocinis<\/li>\n\n\n\n<li>Analitzar el disseny de programes de CRM<\/li>\n\n\n\n<li>Identificar les caracter\u00edstiques de la publicitat en el punt de venda<\/li>\n\n\n\n<li>Diferenciar els conceptes d\u2019<em>Advertainment<\/em> i <em>Advergaming<\/em><\/li>\n\n\n\n<li>Identificar les caracter\u00edstiques de la publicitat de \u201c<em>guerrilla<\/em>\u201d <\/li>\n\n\n\n<li>Usar les t\u00e8cniques publicit\u00e0ries especialitzades m\u00e9s comunes<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>El concepte d\u2019estrat\u00e8gia aplicat a l\u2019activitat publicit\u00e0ria<\/li>\n\n\n\n<li>L\u2019estrat\u00e8gia publicit\u00e0ria en el Pla de M\u00e0rqueting<\/li>\n\n\n\n<li>Conceptes estrat\u00e8gics b\u00e0sics: <em>briefing<\/em>, objectius de comunicaci\u00f3 i mitjans de comunicaci\u00f3<\/li>\n\n\n\n<li>Elements de l\u2019estrat\u00e8gia publicit\u00e0ria: <em>target<\/em>, \u00e0mbit geogr\u00e0fic, cobertura, afinitat, estacionalitat i intensitat<\/li>\n\n\n\n<li>Mecanismes estrat\u00e8gics de base conductista, motivacional i cognitiva<\/li>\n\n\n\n<li>Tipologies d\u2019estrat\u00e8gies segons l\u2019orientaci\u00f3 al canal de distribuci\u00f3 o al consumidor final: <em>push<\/em> i <em>pull<\/em><\/li>\n\n\n\n<li>La gesti\u00f3 de patrocinis<\/li>\n\n\n\n<li>Disseny de programes de CRM<\/li>\n\n\n\n<li>Publicitat en el punt de venda<\/li>\n\n\n\n<li><em>Advertainment<\/em> i <em>Advergaming<\/em> <\/li>\n\n\n\n<li>Publicitat de \u201c<em>guerrilla<\/em>\u201d<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Tercer Curs<\/h4>\n\n\n<style>.kt-accordion-id15965_4706ad-9d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15965_4706ad-9d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15965_4706ad-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15965_4706ad-9d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15965_4706ad-9d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15965_4706ad-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15965_4706ad-9d .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15965_4706ad-9d .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15965_4706ad-9d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15965_4706ad-9d .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15965_4706ad-9d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15965_4706ad-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15965_4706ad-9d kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15965_c45698-da\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">11. Log\u00edstica i Distribuci\u00f3<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement pr\u00e0ctic dels sistemes que ordenen la producci\u00f3, log\u00edstica i la distribuci\u00f3 empresarial i els criteris que els informen.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar els conceptes fonamentals de la gesti\u00f3 de la producci\u00f3.<\/li>\n\n\n\n<li>Identificar la planificaci\u00f3 de la producci\u00f3 a llarg termini i la determinaci\u00f3 de la localitzaci\u00f3 i capacitat productiva.<\/li>\n\n\n\n<li>Explicar la problem\u00e0tica de la qualitat en l\u2019\u00e0rea d\u2019operacions i els seus est\u00e0ndards.<\/li>\n\n\n\n<li>Definir el concepte de productivitat i el disseny del treball.<\/li>\n\n\n\n<li>Descriure les eines de planificaci\u00f3 de la producci\u00f3 i de gesti\u00f3 d\u2019estocs.<\/li>\n\n\n\n<li>Descriure els conceptes de <em>Just In Time <\/em>i <em>Lean Manufacturing.<\/em><\/li>\n\n\n\n<li>Definir els conceptes b\u00e0sics de gesti\u00f3 de la cadena de subministraments.<\/li>\n\n\n\n<li>Utilitzar les eines de gesti\u00f3 de l\u2019aprovisionament i compres.<\/li>\n\n\n\n<li>Utilitzar les eines de gesti\u00f3 de magatzem i distribuci\u00f3.<\/li>\n\n\n\n<li>Definir el concepte de log\u00edstica inversa.<\/li>\n\n\n\n<li>Diferenciar els sistemes de captura i transmissi\u00f3 de la informaci\u00f3. <\/li>\n\n\n\n<li>Analitzar el concepte de log\u00edstica integral.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptes fonamentals de la gesti\u00f3 de la producci\u00f3.<\/li>\n\n\n\n<li>Planificaci\u00f3 de la producci\u00f3 a llarg termini: localitzaci\u00f3 i capacitat productiva.<\/li>\n\n\n\n<li>Gesti\u00f3 de la qualitat: est\u00e0ndards de gesti\u00f3 i models d\u2019excel\u00b7l\u00e8ncia empresarial.<\/li>\n\n\n\n<li>Productivitat: disseny i m\u00e8todes de treball.<\/li>\n\n\n\n<li>Planificaci\u00f3 de la producci\u00f3 i gesti\u00f3 d\u2019estocs.<\/li>\n\n\n\n<li>El <em>Just In Time<\/em> i <em>Lean Manufacturing<\/em>.<\/li>\n\n\n\n<li>Introducci\u00f3 a la gesti\u00f3 de la cadena de subministrament.<\/li>\n\n\n\n<li>Log\u00edstica d\u2019aprovisionaments i compres.<\/li>\n\n\n\n<li>Log\u00edstica d\u2019emmagatzemament i distribuci\u00f3.<\/li>\n\n\n\n<li>Log\u00edstica inversa.<\/li>\n\n\n\n<li>Sistemes de captura i transmissi\u00f3 de la informaci\u00f3. <\/li>\n\n\n\n<li>Log\u00edstica integral.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15965_dd545a-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">12. Innovar i Emprendre: Gesti\u00f3 de Nous Productes-serveis<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3 <\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un coneixement pr\u00e0ctic de la gesti\u00f3 de la innovaci\u00f3 i dels projectes de generaci\u00f3 de nous negocis o de creaci\u00f3 d\u2019empreses.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analitzar l&#8217;entorn canviant en que les empreses realitzant els seus negocis.<\/li>\n\n\n\n<li>Aplicar les eines disponibles en el proc\u00e9s creatiu.<\/li>\n\n\n\n<li>Comparar les diferents estrat\u00e8gies possibles d\u2019innovaci\u00f3.<\/li>\n\n\n\n<li>Identificar les fases del proc\u00e9s d&#8217;innovaci\u00f3.<\/li>\n\n\n\n<li>Explicar com organitzar l\u2019empresa per potenciar la innovaci\u00f3.<\/li>\n\n\n\n<li>Discriminar els obstacles personals i organitzacionals a la innovaci\u00f3.<\/li>\n\n\n\n<li>Avaluar els conceptes fonamentals de la creaci\u00f3 d\u2019empreses.<\/li>\n\n\n\n<li>Identificar l\u2019emprenedor amb l\u2019idea de negoci i la innovaci\u00f3.<\/li>\n\n\n\n<li>Analitzar la generaci\u00f3 de models de negoci.<\/li>\n\n\n\n<li>Analitzar la validaci\u00f3 de models de negoci.<\/li>\n\n\n\n<li>Diferenciar les parts d\u2019un pla estrat\u00e8gic i la relaci\u00f3 entre elles. <\/li>\n\n\n\n<li>Dominar els conceptes d\u2019emprenedoria.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>L&#8217;entorn de canvi als negocis<\/li>\n\n\n\n<li>Creativitat a l&#8217;empresa<\/li>\n\n\n\n<li>Estrat\u00e8gies d&#8217;innovaci\u00f3<\/li>\n\n\n\n<li>El proc\u00e9s d&#8217;innovaci\u00f3<\/li>\n\n\n\n<li>Organitzaci\u00f3 per la innovaci\u00f3<\/li>\n\n\n\n<li>Resist\u00e8ncia a la innovaci\u00f3<\/li>\n\n\n\n<li>Conceptes fonamentals de la creaci\u00f3 d\u2019empreses<\/li>\n\n\n\n<li>Emprenedor, idea de negoci e innovaci\u00f3<\/li>\n\n\n\n<li>Generaci\u00f3 de models de negoci<\/li>\n\n\n\n<li>Validaci\u00f3 de models de negoci: Lean Startup<\/li>\n\n\n\n<li>El pla estrat\u00e8gic <\/li>\n\n\n\n<li>Emprenedoria<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15965_02bd42-46\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">13. Gesti\u00f3 de Finances<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>Dotar a l\u2019alumnat d\u2019un coneixement pr\u00e0ctic dels elements que conformen la gesti\u00f3 financera d\u2019una empresa, des de l\u2019elaboraci\u00f3 pressupost\u00e0ria fins la seva execuci\u00f3 i control.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar els conceptes fonamentals de la gesti\u00f3 financera de l\u2019empresa<\/li>\n\n\n\n<li>Interpretar els estats financers de l\u2019empresa<\/li>\n\n\n\n<li>Analitzar el concepte de valor temporal dels diners<\/li>\n\n\n\n<li>Identificar els models d\u2019inversi\u00f3<\/li>\n\n\n\n<li>Determinar l\u2019adequaci\u00f3 de les fonts d\u2019inversi\u00f3 de les empreses <\/li>\n\n\n\n<li>Aplicar les eines de planificaci\u00f3 financera a curt i llarg termini<\/li>\n\n\n\n<li>Dominar els conceptes fonamentals de la gesti\u00f3 de tresoreria<\/li>\n\n\n\n<li>Calcular el cost financer en la gesti\u00f3 de tresoreria<\/li>\n\n\n\n<li>Seleccionar les eines inform\u00e0tiques per la gesti\u00f3 de tresoreria<\/li>\n\n\n\n<li>Identificar els instruments de cobrament i pagament en la gesti\u00f3 de tresoreria<\/li>\n\n\n\n<li>Aplicar les diferents t\u00e8cniques disponibles per la gesti\u00f3 de tresoreria <\/li>\n\n\n\n<li>Avaluar les especificitats del sector financer d\u2019un pa\u00eds concret.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptes fonamentals de la gesti\u00f3 financera en l\u2019empresa<\/li>\n\n\n\n<li>An\u00e0lisi d\u2019estats financers de l\u2019empresa<\/li>\n\n\n\n<li>El valor temporal del diner<\/li>\n\n\n\n<li>An\u00e0lisis de models d\u2019inversi\u00f3<\/li>\n\n\n\n<li>Fonts de finan\u00e7ament <\/li>\n\n\n\n<li>Planificaci\u00f3 financera a curt i llarg termini.<\/li>\n\n\n\n<li>Conceptes fonamentals de la gesti\u00f3 de tresoreria<\/li>\n\n\n\n<li>Avaluaci\u00f3 del cost financer en els problemes de tresoreria<\/li>\n\n\n\n<li>La informatitzaci\u00f3 de la gesti\u00f3 financera de tresoreria<\/li>\n\n\n\n<li>Instruments de cobrament i pagament i la seva gesti\u00f3<\/li>\n\n\n\n<li>T\u00e8cniques de gesti\u00f3 de tresoreria <\/li>\n\n\n\n<li>El sector financer: la especificitat andorrana<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15965_d62f6c-71\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">14. Distribuci\u00f3 Comercial i Gesti\u00f3 del Punt de Venda<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019objectiu de la unitat \u00e9s dotar a l\u2019alumnat d\u2019un enfocament pr\u00e0ctic sobre els models estrat\u00e8gics emprats en la gesti\u00f3 comercial i les t\u00e0ctiques i t\u00e8cniques que els desenvolupen.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar els conceptes de distribuci\u00f3 comercial i canals de distribuci\u00f3.<\/li>\n\n\n\n<li>Comparar les estrat\u00e8gies de comer\u00e7 associat i franqu\u00edcies.<\/li>\n\n\n\n<li>Classificar els diferents tipus d\u2019establiments comercials minoristes.<\/li>\n\n\n\n<li>Identificar les estrat\u00e8gies de distribuci\u00f3 i canals de distribuci\u00f3.<\/li>\n\n\n\n<li>Recon\u00e8ixer el concepte de <em>Category management.<\/em><\/li>\n\n\n\n<li>Avaluar el paper de les tecnologies R.F.I.D en la distribuci\u00f3.<\/li>\n\n\n\n<li>Examinar el context de les relacions entre prove\u00efdors i clients i el plantejament i desenvolupament de negociacions.<\/li>\n\n\n\n<li>Analitzar els nous models d\u2019organitzaci\u00f3 comercial.<\/li>\n\n\n\n<li>Valorar la funci\u00f3 del personal de contacte amb els clients.<\/li>\n\n\n\n<li>Definir el rol del <em>Key account managemet <\/em>i de les forces d\u2019acci\u00f3 comercial.<\/li>\n\n\n\n<li>Dominar els conceptes de <em>clients management <\/em>i de <em>claims management.<\/em> <\/li>\n\n\n\n<li>Dissenyar la planificaci\u00f3 estrat\u00e8gica en l\u2019\u00e0mbit de l\u2019<em>eCommerce.<\/em><\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<p>1.La distribuci\u00f3 comercial i els canals de distribuci\u00f3<\/p>\n\n\n\n<p>2. Comer\u00e7 associat; la franqu\u00edcia<\/p>\n\n\n\n<p>3. Tipologia d\u2019establiments comercials minoristes; els m\u00e8todes de venda<\/p>\n\n\n\n<p>4. Estrat\u00e8gies generales de distribuci\u00f3; canal de distribuci\u00f3 i <em>Trade m\u00e0rketing<\/em><\/p>\n\n\n\n<p>5. Categoria management<\/p>\n\n\n\n<p>6. La tecnologia R.F.I.D.<\/p>\n\n\n\n<p>7. Les negociacions comercials entre prove\u00efdors i clients. Plantejament i desenvolupament de les negociacions<\/p>\n\n\n\n<p>8. Els nous models en les organitzacions comercials.<\/p>\n\n\n\n<p>9. El personal de contacte amb els clients<\/p>\n\n\n\n<p>10. <em>Key account management<\/em> i les forces d\u2019acci\u00f3 comercial.<\/p>\n\n\n\n<p>11. El clients management i el claims management <\/p>\n\n\n\n<p>12. Planificaci\u00f3 estrat\u00e8gica a l\u2019\u00e0mbit de l\u2019<em>eCommerce<\/em>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15965_6ac948-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">15. Lliure elecci\u00f3<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3<\/h5>\n\n\n\n<p>L\u2019alumne escull una de les mat\u00e8ries de qualsevol dels altres b\u00e0txelors per complementar la seva formaci\u00f3.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objectius<\/h5>\n\n\n\n<p>Lliure elecci\u00f3.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tabbb8105-9c\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_9a128b-9b{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_9a128b-9b .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15965_9a128b-9b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15965_9a128b-9b .kt-info-svg-icon-flip, .kt-info-box15965_9a128b-9b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;}.kt-info-box15965_9a128b-9b .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_9a128b-9b .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_9a128b-9b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_9a128b-9b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Compet\u00e8ncies<\/h2><\/div><\/span><\/div>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items15965_069d5f-6d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15965_069d5f-6d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15965_069d5f-6d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15965_069d5f-6d .kb-svg-icon-wrap{color:#792140;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15965_069d5f-6d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items15965_069d5f-6d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items15965_069d5f-6d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-15965_250780-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_250780-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analitzar mercats mitjan\u00e7ant la recollida de dades quantitatives i qualitatives considerant variables socioculturals.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_531512-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_531512-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analitzar la informaci\u00f3 financera i econ\u00f2mica de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_908ff2-e5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_908ff2-e5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar estrat\u00e8gies de distribuci\u00f3 i de preus en diferents mercats.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_ee6e6a-24 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_ee6e6a-24\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Aplicar t\u00e8cniques de m\u00e0rqueting fent \u00fas d\u2019eines per assolir dels objectius estrat\u00e8gics de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_f87091-6b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_f87091-6b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar plans de negoci sobre la base d\u2019una an\u00e0lisi de les necessitats dels consumidors i les seves demandes.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_97ac46-b6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_97ac46-b6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar el llan\u00e7ament d\u2019un producte o servei orientat als objectius de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_87fd74-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_87fd74-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar estrat\u00e8gies de comunicaci\u00f3 eficaces orientades a diferents p\u00fablics, considerant l\u2019\u00fas de mitjans socials, relacions p\u00fabliques, publicitat i altres formes de comunicaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15965_f1ae52-82 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15965_f1ae52-82\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacitat per con\u00e8ixer i donar a con\u00e8ixer els ODS en un entorn social gen\u00e8ric i en un entorn professional especialitzat en l\u2019estudi del m\u00e0rqueting.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tabdd2475-13\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_3cd47e-3d{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15965_3cd47e-3d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15965_3cd47e-3d .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15965_3cd47e-3d .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15965_3cd47e-3d 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0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15965_3cd47e-3d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15965_3cd47e-3d .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15965_3cd47e-3d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Avaluaci\u00f3<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Te\u00f2riques: <\/h4>\n\n\n\n<p>Prova test de 80 preguntes amb 4 opcions de resposta diferents. El resultat de la prova es declara Apte si el nombre de respostes correctes arriba a 60. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00e0ctiques: <\/h4>\n\n\n\n<p>Prova pr\u00e0ctica consistent en desenvolupar 6 q\u00fcestions corresponents a 6 casos o exercicis diferents de cada mat\u00e8ria. El resultat de la prova es declara Apte si es responen correctament i completa 4 de les 6 q\u00fcestions. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acad\u00e8miques Individuals o Col\u00b7laboratives: <\/h4>\n\n\n\n<p>Realitzaci\u00f3 individual o en grup del Treball Acad\u00e8mic obligatori a cada mat\u00e8ria. El Treball Acad\u00e8mic es declara Apte i si es comprova l\u2019efectiva realitzaci\u00f3 de totes les parts en el termini establert en el calendari i ha rebut una valoraci\u00f3 positiva en un m\u00ednim de 7 dels 10 par\u00e0metres de l\u2019Informe Avaluador. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Participatives: <\/h4>\n\n\n\n<p>Participaci\u00f3 en els 6 debats plantejats en cada mat\u00e8ria a trav\u00e9s del F\u00f2rum. La participaci\u00f3 es declara Apta si l\u2019alumnat ha participat en un m\u00ednim de 5 debats i ha rebut una valoraci\u00f3 positiva en un m\u00ednim de 7 dels 10 par\u00e0metres de l\u2019Informe Avaluador. La qualificaci\u00f3 obtinguda pondera el 10% del total.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/euniv.eu\/en\/pre-registration\/pre-registration-bachelor\/\" target=\"_blank\" rel=\"boton_02 noopener\">Sol\u00b7licitud d&#8217;admissi\u00f3 B\u00e0txelor<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/euniv.eu\/en\/application-for-recognition-bachellor-in-business-administration\/\">Sol\u00b7licitud d&#8217;avaluaci\u00f3 d&#8217;estudis previs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/05\/B_ADE_catala.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9s informaci\u00f3<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0txelor en M\u00e0rqueting El B\u00e0txelor en M\u00e0rqueting \u00e9s un t\u00edtol universitari estatal creat pel Decret del Govern d\u2019Andorra del 21 de febrer del 2024, que li atorga compet\u00e8ncies professionals per exercir com a t\u00e8cnics en diversos \u00e0mbits, tant en departaments de m\u00e0rqueting, publicitat i vendes en empreses i altres institucions o organitzacions com en ag\u00e8ncies &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1710,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-builder.php","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"class_list":["post-15965","page","type-page","status-publish","hentry","post","without-featured-image"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/pages\/15965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/comments?post=15965"}],"version-history":[{"count":2,"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/pages\/15965\/revisions"}],"predecessor-version":[{"id":20243,"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/pages\/15965\/revisions\/20243"}],"up":[{"embeddable":true,"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/pages\/1710"}],"wp:attachment":[{"href":"https:\/\/euniv.eu\/en\/wp-json\/wp\/v2\/media?parent=15965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}