{"id":13789,"date":"2024-11-22T09:51:56","date_gmt":"2024-11-22T09:51:56","guid":{"rendered":"https:\/\/euniv.eu\/?p=13789"},"modified":"2024-11-22T09:51:59","modified_gmt":"2024-11-22T09:51:59","slug":"digitization-sustainability-and-ai-for-national-transformation","status":"publish","type":"post","link":"https:\/\/euniv.eu\/en\/digitization-sustainability-and-ai-for-national-transformation\/","title":{"rendered":"Digitization, Sustainability, and AI for National Transformation"},"content":{"rendered":"\n

The University prepares programs to transfer knowledge to businesses<\/h2>\n\n\n\n

Ramon Puente<\/strong> is one of the most prominent voices in digital trends at eUniv<\/a><\/strong>, the university institution based in Andorra. The entrepreneur, business advisor, and investor is not only a professor of the Bachelor\u2019s Degree in Industrial Organization Engineering<\/a><\/strong> but will also lead the upcoming digital transformation course for executives that eUniv is developing<\/strong>. Puente has reflected on the transformation of business models and society through digitization, artificial intelligence, and sustainability, highlighting the impact of these trends and their implementation in Andorra, a country that \u201caims to position itself as a leader in digital innovation.\u201d<\/p>\n\n\n\n

One of the country’s strengths, according to the professor, is its commitment to digitization<\/strong>: \u201cWith government support and agreements with international institutions, Andorra is creating a favorable environment for businesses to innovate ethically and responsibly<\/strong>.\u201d Puente emphasizes the importance and potential of applying AI in key sectors such as tourism and fintech. \u201cThe intelligent use of data can help businesses become more efficient and sustainable, especially in tourism, where we can offer personalized experiences without negatively impacting the local community,\u201d Puente explains.<\/p>\n\n\n\n

The size and characteristics of Andorra\u2019s economy represent a unique opportunity to serve as a testing ground. \u201cIn a small country, it\u2019s easier to implement and test technologies in both the public and private sectors, which can serve as a reference for other places,\u201d concludes Puente. He adds that this vision must be accompanied by the necessary commitment to achieve digital and sustainable development that benefits both organizations and Andorran society as a whole.<\/p>\n\n\n\n

The omnichannel approach, where consumers interact with brands through multiple touchpoints such as social media and physical stores, is revolutionizing the way businesses connect with their customers. Sustainability also holds a prominent place in his discourse. Under the 3P model (people, planet, and profit), he argues that companies can reduce their environmental impact through digitization while meeting environmental standards. However, Puente warns about the side effects of the energy consumption involved in technology: \u201cAI and data centers are increasing energy consumption, which forces us to think about truly sustainable digitization.\u201d<\/p>\n\n\n\n

TRAINING TO MANAGE CHANGE<\/strong>
eUniv is designing the future executive course on digital transformation, an in-person program aimed at transferring knowledge to the business world. It will cover emerging technologies such as artificial intelligence, blockchain, and Industry 4.0, but the focus will be on \u201chow they transform organizations and change management,\u201d explains Puente, who is convinced that data usage will have the same impact on the production model as the Industrial Revolution once did.<\/p>\n\n\n\n

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