{"id":15963,"date":"2025-06-18T10:38:00","date_gmt":"2025-06-18T08:38:00","guid":{"rendered":"https:\/\/euniv.eu\/?page_id=15963"},"modified":"2026-03-11T15:29:27","modified_gmt":"2026-03-11T14:29:27","slug":"batxelor-marketing","status":"publish","type":"page","link":"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/batxelor-marketing\/","title":{"rendered":"Bachelor Marketing"},"content":{"rendered":"<ul id=\"menu-ensenanza-es\" class=\"menu menu_top\"><li id=\"menu-item-5585\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5585\"><a href=\"#nogo\">Bachelores<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-10644\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-10644\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/bachelor-bba\/\">BBA<\/a><\/li>\n\t<li id=\"menu-item-19370\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19370\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/humanidades\/bachelor\/\">Humanidades<\/a><\/li>\n\t<li id=\"menu-item-19367\" class=\"menu_top_green menu-item menu-item-type-post_type menu-item-object-page menu-item-19367\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/filologia\/bachelor\/\">Catal\u00e1n<\/a><\/li>\n\t<li id=\"menu-item-19368\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-19368\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/derecho\/bachelor\/\">Derecho<\/a><\/li>\n\t<li id=\"menu-item-14290\" class=\"menu_top_violet menu-item menu-item-type-post_type menu-item-object-page menu-item-14290\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-psicologia\/\">Psicolog\u00eda<\/a><\/li>\n\t<li id=\"menu-item-14289\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-14289\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-comunicacion\/\">Comunicaci\u00f3n<\/a><\/li>\n\t<li id=\"menu-item-10617\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-10617\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/ciencias-politicas\/bachelor-en-ciencias-politicas\/\">Ciencia pol\u00edtica<\/a><\/li>\n\t<li id=\"menu-item-15492\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-15492\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-ciencia-de-datos-ia\/\">Ciencia de Datos-IA<\/a><\/li>\n\t<li id=\"menu-item-10618\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-10618\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/ingenieria-industrial\/bachelor-en-ingenieria-industrial\/\">Ingenier\u00eda de Organizaci\u00f3n Industrial<\/a><\/li>\n\t<li id=\"menu-item-19369\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-19369\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/batxelor-marketing\/\">Marketing<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5586\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5586\"><a href=\"#nogo\">M\u00e1sters<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-10734\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-10734\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/master-mba\/\">MBA<\/a><\/li>\n\t<li id=\"menu-item-19372\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19372\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/humanidades\/master\/\">Humanidades<\/a><\/li>\n\t<li id=\"menu-item-10621\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-10621\"><a href=\"https:\/\/euniv.eu\/es\/master-en-criminologia\/\">Criminolog\u00eda<\/a><\/li>\n\t<li id=\"menu-item-11253\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-11253\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/informatica\/master\/\">Ingenier\u00eda Inform\u00e1tica<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5587\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5587\"><a href=\"#nogo\">Doctorado<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-19375\" class=\"menu_top_yellow menu-item menu-item-type-post_type menu-item-object-page menu-item-19375\"><a href=\"https:\/\/euniv.eu\/es\/programa-interdisciplinario-de-doctorado\/\">Programa Interdisciplinario de Doctorado<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id15963_d2b143-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15963_d2b143-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15963_d2b143-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15963_d2b143-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_d2b143-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id15963_d2b143-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_d2b143-9f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15963_348b0a-d7 > .kt-inside-inner-col,.kadence-column15963_348b0a-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_348b0a-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_348b0a-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_348b0a-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_348b0a-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_348b0a-d7{text-align:right;}.kadence-column15963_348b0a-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_348b0a-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_348b0a-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_348b0a-d7 inner-column-1 animated fadeIn\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading has-text-align-right empresa\">Bachelor en <strong>Marketing<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"138\" height=\"188\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2025\/06\/ico_marketing_color.svg\" alt=\"\" class=\"wp-image-15941\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column15963_a38520-ef > .kt-inside-inner-col,.kadence-column15963_a38520-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_a38520-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_a38520-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_a38520-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_a38520-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_a38520-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_a38520-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_a38520-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_a38520-ef inner-column-2 animated fadeIn delay-200ms\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"952\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main.webp\" alt=\"B\u00e0txelor en Marketing\" class=\"wp-image-15944\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main.webp 1842w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-300x155.webp 300w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1024x529.webp 1024w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-768x397.webp 768w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1536x794.webp 1536w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1200x620.webp 1200w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1400x724.webp 1400w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-500x258.webp 500w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-800x413.webp 800w, https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/euniv_marketing_img_main-1280x662.webp 1280w\" sizes=\"auto, (max-width: 1842px) 100vw, 1842px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15963_25a73f-25 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id15963_25a73f-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id15963_25a73f-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:5%;padding-bottom:2%;grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id15963_25a73f-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_25a73f-25 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15963_25a73f-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_25a73f-25 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column15963_3af2b7-6f > .kt-inside-inner-col,.kadence-column15963_3af2b7-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_3af2b7-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_3af2b7-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_3af2b7-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_3af2b7-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_3af2b7-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_3af2b7-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_3af2b7-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_3af2b7-6f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-getwid-video-popup has-image has-foreground-0\"><a class=\"wp-block-getwid-video-popup__link\" href=\"https:\/\/youtu.be\/2sOG735TkmE\" target=\"_blank\" rel=\"noopener\"><div class=\"wp-block-getwid-video-popup__wrapper\" style=\"min-height:395px\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"395\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix.png\" alt=\"\" class=\"wp-block-getwid-video-popup__image wp-block-getwid-video-popup__source wp-image-4819\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix.png 606w, https:\/\/euniv.eu\/wp-content\/uploads\/2021\/11\/pantalla_video_creix-300x196.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><div class=\"wp-block-getwid-video-popup__button is-style-default\" style=\"border-color:#792140\"><div class=\"wp-block-getwid-video-popup__icon has-background\" style=\"background-color:#792140;border-color:#792140\"><i class=\"fas fa-play\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><div class=\"wp-block-getwid-video-popup__caption\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15963_7be6fb-13 > .kt-inside-inner-col,.kadence-column15963_7be6fb-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_7be6fb-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_7be6fb-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_7be6fb-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_7be6fb-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_7be6fb-13{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_7be6fb-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_7be6fb-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_7be6fb-13 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p>El <strong>Bachelor en Marketing<\/strong> es un t\u00edtulo universitario estatal creado por el<strong> Decreto del Gobierno de Andorra de 21 de febrero de 2024<\/strong>, que le otorga competencias profesionales para ejercer como t\u00e9cnicos en diversos \u00e1mbitos, tanto en departamentos de marketing, publicidad y ventas en empresas y otras instituciones u organizaciones como en agencias de marketing y comunicaci\u00f3n, y dedicarse a la investigaci\u00f3n de mercados, el marketing online, la consultor\u00eda, las relaciones p\u00fablicas, la relaci\u00f3n con medios y la gesti\u00f3n de clientes, entre otros \u00e1mbitos.<\/p>\n\n\n\n<p class=\"txt_empresa\">El Plan de Estudios del Bachelor en marketing por la eUniv fue aprobado por el <a href=\"https:\/\/euniv.eu\/wp-content\/uploads\/2025\/06\/BOPA-Marqueting-eUniv.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Decreto del Gobierno de Andorra del 23 de abril del 2025<\/a> e implantado el a\u00f1o acad\u00e9mico 2025-26.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15963_e8206a-b4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15963_e8206a-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15963_e8206a-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id15963_e8206a-b4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_e8206a-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15963_e8206a-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_e8206a-b4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15963_2d0e37-26 > .kt-inside-inner-col,.kadence-column15963_2d0e37-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_2d0e37-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_2d0e37-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_2d0e37-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_2d0e37-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_2d0e37-26{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_2d0e37-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_2d0e37-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_2d0e37-26 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id15963_35b01b-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15963_35b01b-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15963_35b01b-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:18px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15963_35b01b-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_35b01b-01 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15963_35b01b-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_35b01b-01 alignnone animated fadeIn wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15963_a4f48d-28 > .kt-inside-inner-col,.kadence-column15963_a4f48d-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_a4f48d-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_a4f48d-28 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_a4f48d-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_a4f48d-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_a4f48d-28{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_a4f48d-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_a4f48d-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_a4f48d-28 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_65429a-16{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_65429a-16.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15963_65429a-16 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box15963_65429a-16 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:75px;height:0px;max-width:100%;}.kt-info-box15963_65429a-16 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_65429a-16 .kt-info-svg-icon-flip, .kt-info-box15963_65429a-16 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_65429a-16 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_65429a-16 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_65429a-16 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_65429a-16 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/09\/ico_acces_empresa.svg\" alt=\"\" width=\"75\" height=\"75\" class=\"kt-info-box-image wp-image-348\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Acceso<\/h2><p class=\"kt-blocks-info-box-text\">Bachillerato o t\u00edtulo equivalente<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15963_664970-3e > .kt-inside-inner-col,.kadence-column15963_664970-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_664970-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_664970-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_664970-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_664970-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_664970-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_664970-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_664970-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_664970-3e inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_54fe7b-83{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_54fe7b-83.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15963_54fe7b-83 .kadence-info-box-image-inner-intrisic-container{max-width:73px;}.kt-info-box15963_54fe7b-83 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:71px;height:0px;max-width:100%;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-media .kt-info-box-image{width:73px;height:auto;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_54fe7b-83 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_54fe7b-83 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_54fe7b-83 .kt-info-svg-icon-flip, .kt-info-box15963_54fe7b-83 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_54fe7b-83 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_54fe7b-83 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_54fe7b-83 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_54fe7b-83 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/09\/ico_idioma_empresa.svg\" alt=\"Idiomas\" width=\"73\" height=\"71\" class=\"kt-info-box-image wp-image-352 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Idiomas<\/h2><p class=\"kt-blocks-info-box-text\">Catal\u00e0 &#8211; Espa\u00f1ol &#8211; English<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15963_470537-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15963_470537-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15963_470537-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:19px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id15963_470537-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_470537-0e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15963_470537-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_470537-0e alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15963_2574a6-c2 > .kt-inside-inner-col,.kadence-column15963_2574a6-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_2574a6-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_2574a6-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_2574a6-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_2574a6-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_2574a6-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_2574a6-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_2574a6-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_2574a6-c2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_0a5ea2-d7{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_0a5ea2-d7.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15963_0a5ea2-d7 .kadence-info-box-image-inner-intrisic-container{max-width:76px;}.kt-info-box15963_0a5ea2-d7 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:70px;height:0px;max-width:100%;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-media .kt-info-box-image{width:76px;height:auto;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_0a5ea2-d7 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_0a5ea2-d7 .kt-info-svg-icon-flip, .kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_0a5ea2-d7 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_0a5ea2-d7 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_0a5ea2-d7 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_0a5ea2-d7 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_durada.svg\" alt=\"Durada\" width=\"76\" height=\"70\" class=\"kt-info-box-image wp-image-572 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Duraci\u00f3n<\/h2><p class=\"kt-blocks-info-box-text\">6 semestres (3 a\u00f1os)<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col,.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_8e8c0c-84{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_8e8c0c-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_8e8c0c-84 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_61e36b-ad{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_61e36b-ad.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15963_61e36b-ad .kadence-info-box-image-inner-intrisic-container{max-width:90px;}.kt-info-box15963_61e36b-ad .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:95.9459%;width:74px;height:0px;max-width:100%;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-media .kt-info-box-image{width:90px;height:auto;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_61e36b-ad .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_61e36b-ad .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_61e36b-ad .kt-info-svg-icon-flip, .kt-info-box15963_61e36b-ad .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_61e36b-ad .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_61e36b-ad .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_61e36b-ad .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_61e36b-ad box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_carrega.svg\" alt=\"C\u00e0rrega acad\u00e8mica\" width=\"90\" height=\"71\" class=\"kt-info-box-image wp-image-571 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Carga acad\u00e9mica<\/h2><p class=\"kt-blocks-info-box-text\">180 cr\u00e9ditos ECTS<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15963_054fd1-dc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15963_054fd1-dc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15963_054fd1-dc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:19px;padding-bottom:0px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id15963_054fd1-dc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15963_054fd1-dc > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id15963_054fd1-dc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15963_054fd1-dc alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15963_0f56ec-59 > .kt-inside-inner-col,.kadence-column15963_0f56ec-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_0f56ec-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_0f56ec-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_0f56ec-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_0f56ec-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_0f56ec-59{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_0f56ec-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_0f56ec-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_0f56ec-59 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_89918d-50{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_89918d-50.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15963_89918d-50 .kadence-info-box-image-inner-intrisic-container{max-width:90px;}.kt-info-box15963_89918d-50 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:75px;height:0px;max-width:100%;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-media .kt-info-box-image{width:90px;height:auto;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_89918d-50 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box15963_89918d-50 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_89918d-50 .kt-info-svg-icon-flip, .kt-info-box15963_89918d-50 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_89918d-50 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_89918d-50 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_89918d-50 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_89918d-50 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/10\/ico_empresa_progressio.svg\" alt=\"Progressi\u00f3 directa eUniv\" width=\"90\" height=\"75\" class=\"kt-info-box-image wp-image-568 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Progresi\u00f3n directa eUniv<\/h2><p class=\"kt-blocks-info-box-text\">M\u00e1ster en Administraci\u00f3n de Empresas MBA<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column15963_55d656-b7 > .kt-inside-inner-col,.kadence-column15963_55d656-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15963_55d656-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15963_55d656-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15963_55d656-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15963_55d656-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15963_55d656-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column15963_55d656-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15963_55d656-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15963_55d656-b7\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:var(--global-palette9, #ffffff);color:#e77a2e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:var(--global-palette7, #eeeeee);color:var(--global-palette5, #444444);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#e77a2e;color:#e77a2e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id15963_16523f-b9 > .kt-tabs-title-list li svg{font-size:45px;}@media all and (max-width: 1024px){.kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-tabs-id15963_16523f-b9 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone tab_description_curs\"><div class=\"kt-tabs-wrap kt-tabs-id15963_16523f-b9 kt-tabs-has-3-tabs kt-active-tab-1 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \"><ul class=\"kt-tabs-title-list\"><li id=\"tab-plandeestudios\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-active\"><a href=\"#tab-plandeestudios\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><span class=\"kt-title-text\">Plan de Estudios<\/span><\/a><\/li><li id=\"tab-competencias\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-competencias\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Competencias<\/span><\/a><\/li><li id=\"tab-evaluacin\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-evaluacin\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Evaluaci\u00f3n<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab4a59d4-84\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_fc0aa8-9d{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_fc0aa8-9d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_fc0aa8-9d .kt-info-svg-icon-flip, .kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_fc0aa8-9d .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_fc0aa8-9d .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_fc0aa8-9d .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_fc0aa8-9d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Plan de estudios<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Primer curso<\/h4>\n\n\n<style>.kt-accordion-id15963_4ef670-2c .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15963_4ef670-2c .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_4ef670-2c .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_4ef670-2c:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15963_4ef670-2c .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15963_4ef670-2c .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15963_4ef670-2c .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15963_4ef670-2c .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15963_4ef670-2c .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_4ef670-2c .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_4ef670-2c .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_4ef670-2c > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15963_4ef670-2c kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15963_41d974-87\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. Principios de Organizaci\u00f3n y Gesti\u00f3n de la Empresa<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento te\u00f3rico y pr\u00e1ctico de car\u00e1cter introductorio que le permita entender la naturaleza del funcionamiento b\u00e1sico de la econom\u00eda, la empresa en el contexto de su entorno social y econ\u00f3mico y sus dimensiones administrativa, financiera, productiva y comercial.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Reconocer los principios b\u00e1sicos del funcionamiento de la econom\u00eda.<\/li>\n\n\n\n<li>Interpretar la naturaleza econ\u00f3mica y social de la empresa y sus tipolog\u00edas.<\/li>\n\n\n\n<li>Identificar los elementos que configuran el entorno de la actividad empresarial y proporcionan los recursos para su funcionamiento.<\/li>\n\n\n\n<li>Describir los elementos que constituyen la estructura b\u00e1sica de una organizaci\u00f3n empresarial.<\/li>\n\n\n\n<li>Reconocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de la comunicaci\u00f3n en la empresa.<\/li>\n\n\n\n<li>Identificar los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n contable de la empresa.<\/li>\n\n\n\n<li>Describir t\u00e9cnicas b\u00e1sicas de gesti\u00f3n de recursos humanos.<\/li>\n\n\n\n<li>Reconocer t\u00e9cnicas b\u00e1sicas de gesti\u00f3n financiera en la empresa.<\/li>\n\n\n\n<li>Identificar acciones b\u00e1sicas de gesti\u00f3n comercial del marketing.<\/li>\n\n\n\n<li>Explicar acciones b\u00e1sicas de producci\u00f3n comunicativa en la empresa.<\/li>\n\n\n\n<li>Interpretar t\u00e9cnicas b\u00e1sicas de gesti\u00f3n log\u00edstica.<\/li>\n\n\n\n<li>Categorizar acciones b\u00e1sicas de gesti\u00f3n estrat\u00e9gica en la empresa.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Principios b\u00e1sicos del funcionamiento de la econom\u00eda<\/li>\n\n\n\n<li>Concepto de empresa y los distintos tipos de empresas<\/li>\n\n\n\n<li>El entorno empresarial y los recursos de la empresa<\/li>\n\n\n\n<li>La estructura organizativa de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n de la comunicaci\u00f3n en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n contable de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n de personas en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n financiera de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n comercial y del marketing en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n de la producci\u00f3n<\/li>\n\n\n\n<li>Gesti\u00f3n de la log\u00edstica de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n estrat\u00e9gica de la empresa<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15963_0ac44e-46\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Elementos de Sociolog\u00eda y Comunicaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<strong> <\/strong><\/h5>\n\n\n\n<p>El objetivo de la unidad es introducir al alumnado del B\u00e1txelor en los conceptos fundamentales de la disciplina sociol\u00f3gica, a partir de los cuales abordar las principales especializaciones que afectan al mundo de las ciencias de la comunicaci\u00f3n. Y en una segunda parte, el objetivo se centra en introducir al alumnado en el mundo te\u00f3rico propio de la ciencia de la comunicaci\u00f3n.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Reconocer los conceptos fundamentales de la sociolog\u00eda.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la sociolog\u00eda de la comunicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la teor\u00eda de la opini\u00f3n p\u00fablica.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la sociolog\u00eda de los medios de comunicaci\u00f3n social.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la sociolog\u00eda del consumo.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la sociolog\u00eda pol\u00edtica y electoral.<\/li>\n\n\n\n<li>Reconocer los conceptos fundamentales de la comunicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar las principales teor\u00edas de la comunicaci\u00f3n.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de la comunicaci\u00f3n grupal.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de la comunicaci\u00f3n de masas.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de la comunicaci\u00f3n corporativa.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de la comunicaci\u00f3n intercultural.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La Sociolog\u00eda como disciplina cient\u00edfica<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>La teor\u00eda de la Opini\u00f3n P\u00fablica<\/li>\n\n\n\n<li>Los Medios de Comunicaci\u00f3n Social<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda del Consumo<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda Pol\u00edtica y Electoral<\/li>\n\n\n\n<li>Los conceptos fundamentales de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Las principales teor\u00edas de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Grupal<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n de Masas<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Corporativa<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Intercultural<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15963_0f8e8b-5f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Derecho de la Empresa, la Comunicaci\u00f3n y la<br>Informaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento cr\u00edtico y preciso sobre la configuraci\u00f3n constitucional de los derechos de la comunicaci\u00f3n y la informaci\u00f3n y su proyecci\u00f3n en las esferas social, pol\u00edtica y econ\u00f3mica, tanto a nivel andorrano como internacional.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Identificar a los principales sujetos de la comunicaci\u00f3n y de la informaci\u00f3n y sus posicionamientos.<\/li>\n\n\n\n<li>Identificar los elementos constitucionalizados de los derechos a la comunicaci\u00f3n y la informaci\u00f3n en Andorra y su entorno<\/li>\n\n\n\n<li>Analizar la naturaleza social y jur\u00eddica de la conflictividad asociada a la libertad de expresi\u00f3n.<\/li>\n\n\n\n<li>Describir los mecanismos legales de protecci\u00f3n y tutela de los derechos a la comunicaci\u00f3n y la informaci\u00f3n.<\/li>\n\n\n\n<li>Identificar los contenidos jur\u00eddicos y materiales de los derechos en el honor, la intimidad y la propia imagen.<\/li>\n\n\n\n<li>Describir el contenido jur\u00eddico y material del derecho de creaci\u00f3n y direcci\u00f3n de medios de comunicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar los elementos b\u00e1sicos del estatuto jur\u00eddico del informador a nivel andorrano e internacional<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de las finalidades publicitarias a nivel andorrano e internacional<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de los medios publicitarios a nivel andorrano e internacional<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico espec\u00edfico del sector audiovisual de la comunicaci\u00f3n a nivel andorrano e internacional<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de la comunicaci\u00f3n e informaci\u00f3n de los poderes p\u00fablicos a nivel andorrano e internacional<\/li>\n\n\n\n<li>Reconocer el marco internacional del Derecho a la comunicaci\u00f3n y la informaci\u00f3n y su concreci\u00f3n andorrana<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los sujetos de la comunicaci\u00f3n y de la informaci\u00f3n: ciudadan\u00eda, agentes profesionales y poderes p\u00fablicos<\/li>\n\n\n\n<li>Derecho de la Informaci\u00f3n y Derecho a la Informaci\u00f3n en el r\u00e9gimen constitucional<\/li>\n\n\n\n<li>Libertad de expresi\u00f3n y derecho a la comunicaci\u00f3n: conceptos, l\u00edmites y conflicto de derechos<\/li>\n\n\n\n<li>Protecci\u00f3n y tutela de los derechos a la comunicaci\u00f3n y la informaci\u00f3n<\/li>\n\n\n\n<li>Los derechos al honor, la intimidad y la propia imagen<\/li>\n\n\n\n<li>El Derecho de creaci\u00f3n y direcci\u00f3n de medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>El estatuto jur\u00eddico del informador<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de las finalidades publicitarias<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de los medios publicitarios<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico espec\u00edfico del sector audiovisual de la comunicaci\u00f3n<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de la comunicaci\u00f3n e informaci\u00f3n de los poderes p\u00fablicos<\/li>\n\n\n\n<li>El marco internacional del Derecho a la comunicaci\u00f3n y la informaci\u00f3n<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15963_1ecd77-ff\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. Gesti\u00f3n del Marketing: <em>el Marketing Plan<\/em> <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento pr\u00e1ctico sobre los desarrollos estrat\u00e9gicos de la gesti\u00f3n del marketing en las empresas y los modelos de concreci\u00f3n para su desarrollo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Interpretar la estructura y funcionamiento de los mercados.<\/li>\n\n\n\n<li>Identificar los conceptos fundamentales empleados en la gesti\u00f3n de marketing.<\/li>\n\n\n\n<li>Aplicar los conceptos de mercado objetivo y posicionamiento.<\/li>\n\n\n\n<li>Analizar los conceptos de ventaja competitiva y estrategias gen\u00e9ricas del marketing.<\/li>\n\n\n\n<li>Identificar las dimensiones del producto.<\/li>\n\n\n\n<li>Analizar el ciclo de vida del producto.<\/li>\n\n\n\n<li>Identificar los distintos apartados que conforman un plan de marketing.<\/li>\n\n\n\n<li>Analizar los elementos del entorno en el an\u00e1lisis del plan de marketing.<\/li>\n\n\n\n<li>Describir los objetivos y el proceso de la investigaci\u00f3n aplicada de mercados.<\/li>\n\n\n\n<li>Explicar el concepto de combinaci\u00f3n de producto (Product Mixto).<\/li>\n\n\n\n<li>Aplicar las pol\u00edticas y m\u00e9todos de fijaci\u00f3n de precios.<\/li>\n\n\n\n<li>Describir las caracter\u00edsticas de los precios de los servicios.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La estructura y el funcionamiento de los mercados<\/li>\n\n\n\n<li>La gesti\u00f3n del marketing en empresas y organizaciones<\/li>\n\n\n\n<li>Determinaci\u00f3n del mercado objetivo y posicionamiento<\/li>\n\n\n\n<li>Las ventajas competitivas y las estrategias gen\u00e9ricas<\/li>\n\n\n\n<li>Dimensiones del producto individual<\/li>\n\n\n\n<li>El ciclo de vida del producto<\/li>\n\n\n\n<li>El plan de marketing<\/li>\n\n\n\n<li>An\u00e1lisis de la situaci\u00f3n<\/li>\n\n\n\n<li>La investigaci\u00f3n de mercados<\/li>\n\n\n\n<li>El mix de producto<\/li>\n\n\n\n<li>Pol\u00edticas y m\u00e9todos de fijaci\u00f3n de precios<\/li>\n\n\n\n<li>El precio en los servicios<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15963_33c209-da\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. Elementos de Publicidad, Marketing y RP<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es, en su primera parte, introducir al alumnado del B\u00e0xelor en los conceptos fundamentales de la Publicidad, a partir de los cuales basar una aproximaci\u00f3n a los principales elementos de la disciplina. La segunda parte de la unidad tiene los mismos objetivos pero dirigidos a la disciplina del Marketing y las Relaciones P\u00fablicas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Reconocer los conceptos fundamentales de la publicidad.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de la marca publicitaria.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de la agencia publicitaria.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de los medios publicitarios.<\/li>\n\n\n\n<li>Analizar los elementos que configuran la planificaci\u00f3n y estrategia publicitaria.<\/li>\n\n\n\n<li>Explicar los elementos que configuran el r\u00e9gimen jur\u00eddico de la publicidad.<\/li>\n\n\n\n<li>Identificar los elementos constitutivos de las pol\u00edticas de distribuci\u00f3n comercial y comunicaci\u00f3n.<\/li>\n\n\n\n<li>Describir los elementos constitutivos de las relaciones p\u00fablicas.<\/li>\n\n\n\n<li>Analizar los elementos b\u00e1sicos que configuran los sistemas y procesos de las relaciones p\u00fablicas.<\/li>\n\n\n\n<li>Aplicar los elementos b\u00e1sicos que configuran los medios y las t\u00e9cnicas de las Relaciones P\u00fablicas.<\/li>\n\n\n\n<li>Evaluar los elementos constitutivos que configuran los sectores de las relaciones p\u00fablicas y su planificaci\u00f3n estrat\u00e9gica.<\/li>\n\n\n\n<li>Comparar los elementos b\u00e1sicos del protocolo y la organizaci\u00f3n de eventos.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los conceptos fundamentales de la Publicidad<\/li>\n\n\n\n<li>Los elementos constitutivos de la marca publicitaria<\/li>\n\n\n\n<li>Los elementos constitutivos de la agencia publicitaria<\/li>\n\n\n\n<li>Los elementos constitutivos de los medios publicitarios<\/li>\n\n\n\n<li>Los elementos que configuran la planificaci\u00f3n y la estrategia publicitaria<\/li>\n\n\n\n<li>Los elementos que configuran el r\u00e9gimen jur\u00eddico de la Publicidad<\/li>\n\n\n\n<li>Los elementos constitutivos de las Pol\u00edticas de Distribuci\u00f3n Comercial y de Comunicaci\u00f3n<\/li>\n\n\n\n<li>Las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los sistemas y procesos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los medios y t\u00e9cnicas de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los sectores y la planificaci\u00f3n de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>El protocolo y la organizaci\u00f3n de eventos<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Segundo Curso<\/h4>\n\n\n<style>.kt-accordion-id15963_6d7eaf-81 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15963_6d7eaf-81 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_6d7eaf-81 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_6d7eaf-81:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15963_6d7eaf-81 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15963_6d7eaf-81 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15963_6d7eaf-81 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15963_6d7eaf-81 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15963_6d7eaf-81 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_6d7eaf-81 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_6d7eaf-81 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_6d7eaf-81 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15963_6d7eaf-81 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15963_318c05-1d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">6. Medios y Campa\u00f1as Publicitarias<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es aportar al alumnado de B\u00e0txelor un conocimiento pr\u00e1ctico de los modelos y t\u00e9cnicas que intervienen en la gesti\u00f3n de los medios publicitarios y de las campa\u00f1as publicitarias.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analizar los conceptos b\u00e1sicos sobre medios, espacios y formatos publicitarios.<\/li>\n\n\n\n<li>Identificar a los actores implicados en la planificaci\u00f3n de medios publicitarios.<\/li>\n\n\n\n<li>Comparar distintos modelos de an\u00e1lisis de los medios publicitarios.<\/li>\n\n\n\n<li>Utilizar adecuadamente las fuentes y herramientas para la investigaci\u00f3n sobre los medios publicitarios.<\/li>\n\n\n\n<li>Explicar los modelos de estrategia de medios publicitarios.<\/li>\n\n\n\n<li>Aplicar t\u00e9cnicas de planificaci\u00f3n, negociaci\u00f3n y gesti\u00f3n de campa\u00f1as publicitarias.<\/li>\n\n\n\n<li>Elaborar un briefing y contrabriefing para una campa\u00f1a.<\/li>\n\n\n\n<li>Realizar un an\u00e1lisis DAFO de forma eficaz.<\/li>\n\n\n\n<li>Reconocer los elementos del dise\u00f1o de la estrategia creativa: tono y forma, concepto creativo, insight, reason way, copy, slogan, USP.<\/li>\n\n\n\n<li>Identificar los elementos del plan de medios y soportes publicitarios.<\/li>\n\n\n\n<li>Dominar las t\u00e9cnicas de pretest y posttest en la investigaci\u00f3n publicitaria.<\/li>\n\n\n\n<li>Dominar las fases y conceptos de la presupuestaci\u00f3n, calendarizaci\u00f3n y control de la campa\u00f1a publicitaria.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los medios, espacios y formatos publicitarios: conceptos b\u00e1sicos<\/li>\n\n\n\n<li>Los actores en la planificaci\u00f3n de medios publicitarios<\/li>\n\n\n\n<li>El an\u00e1lisis de los medios publicitarios<\/li>\n\n\n\n<li>Fuentes y herramientas para la investigaci\u00f3n sobre los medios publicitarios<\/li>\n\n\n\n<li>La estrategia de medios publicitarios<\/li>\n\n\n\n<li>Planificaci\u00f3n, negociaci\u00f3n y gesti\u00f3n de las campa\u00f1as de medios publicitarios<\/li>\n\n\n\n<li>El briefing y el contrabriefing<\/li>\n\n\n\n<li>El an\u00e1lisis DAFO: objetivos de las campa\u00f1as y p\u00fablicos objetivos<\/li>\n\n\n\n<li>Dise\u00f1o de la estrategia creativa: to y forma, concepto creativo, insight, reasonway, copy, slogan, USP<\/li>\n\n\n\n<li>Plan de medios y soportes publicitarios<\/li>\n\n\n\n<li>B\u00fasqueda publicitaria: pre-test y post-test<\/li>\n\n\n\n<li>Presupuesto, calendario y control de la campa\u00f1a de publicidad<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15963_b5ad7b-bc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">7. Publicidad y Marketing Digital<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es aportar al alumnado del B\u00e1txelor unos fundamentos actualizados del conjunto de pr\u00e1cticas y enfoques digitales aplicados a la publicidad y marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Reconocer los fundamentos de la publicidad online<\/li>\n\n\n\n<li>Identificar los soportes y formatos audiovisuales publicitarios de Internet<\/li>\n\n\n\n<li>Analizar el funcionamiento de la publicidad en los buscadores de Internet<\/li>\n\n\n\n<li>Analizar el funcionamiento de la publicidad en la telefon\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Clasificar las t\u00e9cnicas de planificaci\u00f3n de la inserci\u00f3n publicitaria on line<\/li>\n\n\n\n<li>Identificar los ratios display, search, email-marketing<\/li>\n\n\n\n<li>Evaluar la definici\u00f3n, objetivos y utilidad del marketing digital<\/li>\n\n\n\n<li>Diferenciar las t\u00e9cnicas del marketing digital<\/li>\n\n\n\n<li>Discutir los motores de b\u00fasqueda del marketing digital (SEO)<\/li>\n\n\n\n<li>Emplear el sistema de medici\u00f3n del marketing digital KPIs<\/li>\n\n\n\n<li>Identificar las fases y conceptos del plan de marketing digital<\/li>\n\n\n\n<li>Identificar las tendencias de futuro del marketing digital a partir de la informaci\u00f3n actual.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los fundamentos de la publicidad on line<\/li>\n\n\n\n<li>Soportes y formatos audiovisuales publicitarios de Internet<\/li>\n\n\n\n<li>Publicidad en buscadores y enlaces patrocinados<\/li>\n\n\n\n<li>Publicidad en telefon\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Planificaci\u00f3n y formas de inserci\u00f3n de publicidad on line<\/li>\n\n\n\n<li>Ratis de los principales formatos publicitarios: display, search, email-marketing<\/li>\n\n\n\n<li>El marketing digital: definici\u00f3n, objetivos y utilidad<\/li>\n\n\n\n<li>Las t\u00e9cnicas del marketing digital<\/li>\n\n\n\n<li>Los motores de b\u00fasqueda del marketing digital (SEO)<\/li>\n\n\n\n<li>La medici\u00f3n del marketing digital: KPIs<\/li>\n\n\n\n<li>El plan de marketing digital<\/li>\n\n\n\n<li>Tendencias de futuro del marketing digital<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15963_acb5bd-ee\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">8. Comunicaci\u00f3n y Marketing en el Entorno Digital<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento pr\u00e1ctico sobre los elementos que constituyen la dimensi\u00f3n comunicativa de la empresa y su proyecci\u00f3n en la definici\u00f3n de las pol\u00edticas de marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Describir los conceptos fundamentales de la ciencia de la comunicaci\u00f3n y su trascendencia en la actividad econ\u00f3mica.<\/li>\n\n\n\n<li>Identificar los elementos que configuran las singularidades de la comunicaci\u00f3n grupal y la comunicaci\u00f3n de masas.<\/li>\n\n\n\n<li>Identificar los elementos que configuran la singularidad de la comunicaci\u00f3n corporativa<\/li>\n\n\n\n<li>Analizar los conceptos fundamentales de la publicidad y su trascendencia en la actividad econ\u00f3mica.<\/li>\n\n\n\n<li>Identificar los elementos que configuran una marca publicitaria y determinan las opciones de su branding.<\/li>\n\n\n\n<li>Explicar el funcionamiento b\u00e1sico del sector del negocio publicitario.<\/li>\n\n\n\n<li>Analizar los conceptos fundamentales del marketing y su trascendencia en la actividad econ\u00f3mica.<\/li>\n\n\n\n<li>Dominar los modelos y t\u00e9cnicas b\u00e1sicas de an\u00e1lisis del mercado desde el enfoque del marketing y la comunicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar la oferta comunicativa de productos y servicios en el mercado como un elemento clave del marketing.<\/li>\n\n\n\n<li>Identificar la oferta comunicativa de precios en el mercado como un elemento clave del marketing.<\/li>\n\n\n\n<li>Identificar la oferta comunicativa de la distribuci\u00f3n comercial como elemento clave del marketing.<\/li>\n\n\n\n<li>Examinar los elementos y din\u00e1mica de la dimensi\u00f3n digital del marketing actual.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptos fundamentales de la comunicaci\u00f3n en el entorno digital<\/li>\n\n\n\n<li>Comunicaci\u00f3n grupal y de masas<\/li>\n\n\n\n<li>Comunicaci\u00f3n corporativa en la era digital<\/li>\n\n\n\n<li>Conceptos fundamentales de la Publicidad<\/li>\n\n\n\n<li>La marca publicitaria y el entorno digital<\/li>\n\n\n\n<li>Agencias y medios publicitarios<\/li>\n\n\n\n<li>Conceptos fundamentales del Marketing digital<\/li>\n\n\n\n<li>An\u00e1lisis de la competencia en el mercado y m\u00e9tricas<\/li>\n\n\n\n<li>Comunicaci\u00f3n de la oferta de productos y servicios en el entorno digital<\/li>\n\n\n\n<li>Comunicaci\u00f3n y oferta de precios en el entorno digital<\/li>\n\n\n\n<li>Comunicaci\u00f3n y distribuci\u00f3n comercial en el entorno digital<\/li>\n\n\n\n<li>Claves del marketing digital<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15963_2f070f-16\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">9. An\u00e1lisis del Consumidor e Investigaci\u00f3n de Mercados<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado del conocimiento de los elementos m\u00e1s relevantes para analizar la toma de decisi\u00f3n de compra por parte del consumidor usuario, as\u00ed como las diferentes fuentes de informaci\u00f3n y t\u00e9cnicas de tipo cualitativo y cuantitativo para realizar investigaciones de estudios de mercados, y los principales estad\u00edsticos para ayudar a tomar decisiones a partir de resultados considerados significativos y extrapolables.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analizar los factores que influyen en el comportamiento del consumidor.<\/li>\n\n\n\n<li>Aplicar teor\u00edas y modelos para la identificaci\u00f3n de patrones de compra mediante t\u00e9cnicas de segmentaci\u00f3n.<\/li>\n\n\n\n<li>Desarrollar las t\u00e9cnicas por formulaci\u00f3n de hip\u00f3tesis, construcci\u00f3n de modelos y operacionalizaci\u00f3n de variables en un dise\u00f1o de investigaci\u00f3n de mercados.<\/li>\n\n\n\n<li>Categorizar fuentes de informaci\u00f3n internas y externas, incluyendo Big Data e IA.<\/li>\n\n\n\n<li>Aplicar t\u00e9cnicas cualitativas en estudios de mercado.<\/li>\n\n\n\n<li>Aplicar t\u00e9cnicas cuantitativas en la investigaci\u00f3n de mercados.<\/li>\n\n\n\n<li>Reconocer las t\u00e9cnicas para la elaboraci\u00f3n de un cuestionario y las distintas tipolog\u00edas de preguntas y escalas.<\/li>\n\n\n\n<li>Dominar los m\u00e9todos para calcular una muestra estad\u00edstica, el margen de error y las distintas t\u00e9cnicas de muestreo.<\/li>\n\n\n\n<li>Interpretar las tablas de contingencia bivariables y multivariables, as\u00ed como la construcci\u00f3n de gr\u00e1ficos y extrapolaci\u00f3n de resultados.<\/li>\n\n\n\n<li>Utilizar m\u00e9todos de an\u00e1lisis estad\u00edstico b\u00e1sico.<\/li>\n\n\n\n<li>Ejecutar pruebas de diferencia de medias.<\/li>\n\n\n\n<li>Aplicar m\u00e9todos de correlaci\u00f3n estad\u00edstica y de an\u00e1lisis multivariante.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Factores que influyen en el comportamiento del consumidor.<\/li>\n\n\n\n<li>Modelos de comportamiento del consumidor y segmentaci\u00f3n de mercados.<\/li>\n\n\n\n<li>Formulaci\u00f3n de hip\u00f3tesis, construcci\u00f3n de modelos y operacionalizaci\u00f3n de variables.<\/li>\n\n\n\n<li>Tipolog\u00edas de fuentes de informaci\u00f3n.<\/li>\n\n\n\n<li>T\u00e9cnicas cualitativas para la investigaci\u00f3n de mercados.<\/li>\n\n\n\n<li>T\u00e9cnicas cuantitativas para la investigaci\u00f3n de mercados.<\/li>\n\n\n\n<li>El cuestionario y tipolog\u00edas de preguntas y escalas.<\/li>\n\n\n\n<li>Muestra, Margen de error y t\u00e9cnicas de muestreo.<\/li>\n\n\n\n<li>An\u00e1lisis de tablas de contingencia, extrapolaci\u00f3n de resultados y construcci\u00f3n de gr\u00e1ficos.<\/li>\n\n\n\n<li>M\u00e9todos b\u00e1sicos de an\u00e1lisis estad\u00edstico.<\/li>\n\n\n\n<li>Pruebas de diferencia de medias.<\/li>\n\n\n\n<li>Correlaci\u00f3n estad\u00edstica y an\u00e1lisis multivariante.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15963_a8aafa-40\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">10. Estrategia y T\u00e9cnicas Publicitarias<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es introducir al alumnado del B\u00e1txelor en el planteamiento estrat\u00e9gico de la acci\u00f3n publicitaria y conocer las t\u00e9cnicas al alcance para poder desarrollarlo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Desarrollar el concepto de estrategia aplicado a la actividad publicitaria<\/li>\n\n\n\n<li>Definir la estrategia publicitaria en el Plan de Marketing<\/li>\n\n\n\n<li>Reconocer los conceptos estrat\u00e9gicos b\u00e1sicos: briefing, objetivos de comunicaci\u00f3n y medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Identificar los elementos de la estrategia publicitaria: target, \u00e1mbito geogr\u00e1fico, cobertura, afinidad, estacionalidad e intensidad<\/li>\n\n\n\n<li>Dominar los mecanismos estrat\u00e9gicos de base conductista, motivacional y cognitiva<\/li>\n\n\n\n<li>Identificar las tipolog\u00edas de estrategias seg\u00fan la orientaci\u00f3n al canal de distribuci\u00f3n o al consumidor final: push y pull<\/li>\n\n\n\n<li>Identificar las fases de la gesti\u00f3n de patrocinios<\/li>\n\n\n\n<li>Analizar el dise\u00f1o de programas de CRM<\/li>\n\n\n\n<li>Identificar las caracter\u00edsticas de la publicidad en el punto de venta<\/li>\n\n\n\n<li>Diferenciar los conceptos de Advertainment y Advergaming<\/li>\n\n\n\n<li>Identificar las caracter\u00edsticas de la publicidad de guerrilla<\/li>\n\n\n\n<li>Usar las t\u00e9cnicas publicitarias especializadas m\u00e1s comunes<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>El concepto de estrategia aplicado a la actividad publicitaria<\/li>\n\n\n\n<li>La estrategia publicitaria en el Plan de Marketing<\/li>\n\n\n\n<li>Conceptos estrat\u00e9gicos b\u00e1sicos: briefing, objetivos de comunicaci\u00f3n y medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Elementos de la estrategia publicitaria: target, \u00e1mbito geogr\u00e1fico, cobertura, afinidad, estacionalidad e intensidad<\/li>\n\n\n\n<li>Mecanismos estrat\u00e9gicos de base conductista, motivacional y cognitiva<\/li>\n\n\n\n<li>Tipolog\u00edas de estrategias seg\u00fan la orientaci\u00f3n al canal de distribuci\u00f3n o al consumidor final: push y pull<\/li>\n\n\n\n<li>La gesti\u00f3n de patrocinios<\/li>\n\n\n\n<li>Dise\u00f1o de programas de CRM<\/li>\n\n\n\n<li>Publicidad en el punto de venta<\/li>\n\n\n\n<li>Advertainment y Advergaming<\/li>\n\n\n\n<li>Publicidad de guerrilla<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Tercer Curs<\/h4>\n\n\n<style>.kt-accordion-id15963_23dd53-cf .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15963_23dd53-cf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id15963_23dd53-cf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15963_23dd53-cf:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id15963_23dd53-cf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id15963_23dd53-cf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id15963_23dd53-cf .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15963_23dd53-cf .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15963_23dd53-cf .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15963_23dd53-cf .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id15963_23dd53-cf .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15963_23dd53-cf > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15963_23dd53-cf kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15963_b10ca2-89\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">11. Log\u00edstica y Distribuci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento pr\u00e1ctico de los sistemas que ordenan la producci\u00f3n, log\u00edstica y distribuci\u00f3n empresarial y los criterios que les informan.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar los conceptos fundamentales de la gesti\u00f3n de la producci\u00f3n.<\/li>\n\n\n\n<li>Identificar la planificaci\u00f3n de la producci\u00f3n a largo plazo y la determinaci\u00f3n de la localizaci\u00f3n y la capacidad productiva.<\/li>\n\n\n\n<li>Explicar la problem\u00e1tica de la calidad en el \u00e1rea de operaciones y sus est\u00e1ndares.<\/li>\n\n\n\n<li>Definir el concepto de productividad y dise\u00f1o del trabajo.<\/li>\n\n\n\n<li>Describir las herramientas de planificaci\u00f3n de la producci\u00f3n y gesti\u00f3n de stocks.<\/li>\n\n\n\n<li>Describir los conceptos de Just In Time y Lean Manufacturing.<\/li>\n\n\n\n<li>Definir los conceptos b\u00e1sicos de gesti\u00f3n de la cadena de suministro.<\/li>\n\n\n\n<li>Utilizar las herramientas de gesti\u00f3n del aprovisionamiento y compras.<\/li>\n\n\n\n<li>Utilizar las herramientas de gesti\u00f3n de almac\u00e9n y distribuci\u00f3n.<\/li>\n\n\n\n<li>Definir el concepto de log\u00edstica inversa.<\/li>\n\n\n\n<li>Diferenciar los sistemas de captura y transmisi\u00f3n de la informaci\u00f3n.<\/li>\n\n\n\n<li>Analizar el concepto de log\u00edstica integral.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptos fundamentales de la gesti\u00f3n de la producci\u00f3n.<\/li>\n\n\n\n<li>Planificaci\u00f3n de la producci\u00f3n a largo plazo: localizaci\u00f3n y capacidad productiva.<\/li>\n\n\n\n<li>Gesti\u00f3n de la calidad: est\u00e1ndares de gesti\u00f3n y modelos de excelencia empresarial.<\/li>\n\n\n\n<li>Productividad: dise\u00f1o y m\u00e9todos de trabajo.<\/li>\n\n\n\n<li>Planificaci\u00f3n de la producci\u00f3n y gesti\u00f3n de stocks.<\/li>\n\n\n\n<li>El Just In Time y Lean Manufacturing.<\/li>\n\n\n\n<li>Introducci\u00f3n a la gesti\u00f3n de la cadena de suministro.<\/li>\n\n\n\n<li>Log\u00edstica de aprovisionamientos y compras.<\/li>\n\n\n\n<li>Log\u00edstica de almacenamiento y distribuci\u00f3n.<\/li>\n\n\n\n<li>Log\u00edstica inversa.<\/li>\n\n\n\n<li>Sistemas de captura y transmisi\u00f3n de la informaci\u00f3n.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane15963_26d965-1a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">12. Innovar y Emprender: Gesti\u00f3n de Nuevos Productos-Servicios<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un conocimiento pr\u00e1ctico de la gesti\u00f3n de la innovaci\u00f3n y de los proyectos de generaci\u00f3n de nuevos negocios o de creaci\u00f3n de empresas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Analizar el entorno cambiante en el que las empresas realizando sus negocios.<\/li>\n\n\n\n<li>Aplicar las herramientas disponibles en el proceso creativo.<\/li>\n\n\n\n<li>Comparar las distintas estrategias posibles de innovaci\u00f3n.<\/li>\n\n\n\n<li>Identificar las fases del proceso de innovaci\u00f3n.<\/li>\n\n\n\n<li>Explicar c\u00f3mo organizar la empresa para potenciar la innovaci\u00f3n.<\/li>\n\n\n\n<li>Discriminar los obst\u00e1culos personales y organizacionales en la innovaci\u00f3n.<\/li>\n\n\n\n<li>Evaluar los conceptos fundamentales de la creaci\u00f3n de empresas.<\/li>\n\n\n\n<li>Identificar al emprendedor con la idea de negocio y la innovaci\u00f3n.<\/li>\n\n\n\n<li>Analizar la generaci\u00f3n de modelos de negocio.<\/li>\n\n\n\n<li>Analizar la validaci\u00f3n de modelos de negocio.<\/li>\n\n\n\n<li>Diferenciar las partes de un plan estrat\u00e9gico y su relaci\u00f3n entre ellas.<\/li>\n\n\n\n<li>Dominar los conceptos de emprendimiento.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>El entorno de cambio en los negocios<\/li>\n\n\n\n<li>Creatividad en la empresa<\/li>\n\n\n\n<li>Estrategias de innovaci\u00f3n<\/li>\n\n\n\n<li>El proceso de innovaci\u00f3n<\/li>\n\n\n\n<li>Organizaci\u00f3n por la innovaci\u00f3n<\/li>\n\n\n\n<li>Resistencia a la innovaci\u00f3n<\/li>\n\n\n\n<li>Conceptos fundamentales de la creaci\u00f3n de empresas<\/li>\n\n\n\n<li>Emprendedor, idea de negocio e innovaci\u00f3n<\/li>\n\n\n\n<li>Generaci\u00f3n de modelos de negocio<\/li>\n\n\n\n<li>Validaci\u00f3n de modelos de negocio: Lean Startup<\/li>\n\n\n\n<li>El plan estrat\u00e9gico<\/li>\n\n\n\n<li>Emprendimiento<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15963_c34742-00\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">13. Gesti\u00f3n de Finanzas<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>Dotar al alumnado de un conocimiento pr\u00e1ctico de los elementos que conforman la gesti\u00f3n financiera de una empresa, desde su elaboraci\u00f3n presupuestaria hasta su ejecuci\u00f3n y control.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar los conceptos fundamentales de la gesti\u00f3n financiera de la empresa<\/li>\n\n\n\n<li>Interpretar los estados financieros de la empresa<\/li>\n\n\n\n<li>Analizar el concepto de valor temporal del dinero<\/li>\n\n\n\n<li>Identificar los modelos de inversi\u00f3n<\/li>\n\n\n\n<li>Determinar la adecuaci\u00f3n de las fuentes de inversi\u00f3n de las empresas<\/li>\n\n\n\n<li>Aplicar las herramientas de planificaci\u00f3n financiera a corto y largo plazo<\/li>\n\n\n\n<li>Dominar los conceptos fundamentales de la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Calcular el coste financiero en la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Seleccionar las herramientas inform\u00e1ticas para la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Identificar los instrumentos de cobro y pago en la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Aplicar las distintas t\u00e9cnicas disponibles para la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Evaluar las especificidades del sector financiero de un pa\u00eds concreto.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conceptos fundamentales de la gesti\u00f3n financiera en la empresa<\/li>\n\n\n\n<li>An\u00e1lisis de estados financieros de la empresa<\/li>\n\n\n\n<li>El valor temporal del dinero<\/li>\n\n\n\n<li>An\u00e1lisis de modelos de inversi\u00f3n<\/li>\n\n\n\n<li>Fuentes de financiaci\u00f3n<\/li>\n\n\n\n<li>Planificaci\u00f3n financiera a corto y largo plazo.<\/li>\n\n\n\n<li>Conceptos fundamentales de la gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>Evaluaci\u00f3n del coste financiero en los problemas de tesorer\u00eda<\/li>\n\n\n\n<li>La informatizaci\u00f3n de la gesti\u00f3n financiera de tesorer\u00eda<\/li>\n\n\n\n<li>Instrumentos de cobro y pago y su gesti\u00f3n<\/li>\n\n\n\n<li>T\u00e9cnicas de gesti\u00f3n de tesorer\u00eda<\/li>\n\n\n\n<li>El sector financiero: la especificidad andorrana<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane15963_c8907a-e4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">14. Distribuci\u00f3n Comercial y Gesti\u00f3n del Punto de Venta<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la unidad es dotar al alumnado de un enfoque pr\u00e1ctico sobre los modelos estrat\u00e9gicos empleados en la gesti\u00f3n comercial y las t\u00e1cticas y t\u00e9cnicas que los desarrollan.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Dominar los conceptos de distribuci\u00f3n comercial y canales de distribuci\u00f3n.<\/li>\n\n\n\n<li>Comparar las estrategias de comercio asociado y franquicias.<\/li>\n\n\n\n<li>Clasificar los distintos tipos de establecimientos comerciales minoristas.<\/li>\n\n\n\n<li>Identificar las estrategias de distribuci\u00f3n y canales de distribuci\u00f3n.<\/li>\n\n\n\n<li>Reconocer el concepto de Category management.<\/li>\n\n\n\n<li>Evaluar el papel de las tecnolog\u00edas R.F.I.D en la distribuci\u00f3n.<\/li>\n\n\n\n<li>Examinar el contexto de las relaciones entre proveedores y clientes y el planteamiento y desarrollo de negociaciones.<\/li>\n\n\n\n<li>Analizar nuevos modelos de organizaci\u00f3n comercial.<\/li>\n\n\n\n<li>Valorar la funci\u00f3n del personal de contacto con sus clientes.<\/li>\n\n\n\n<li>Definir el rol del Key account managemet y de las fuerzas de acci\u00f3n comercial.<\/li>\n\n\n\n<li>Dominar los conceptos de clientes management y de claims management.<\/li>\n\n\n\n<li>Dise\u00f1ar la planificaci\u00f3n estrat\u00e9gica en el \u00e1mbito del eCommerce.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La distribuci\u00f3n comercial y los canales de distribuci\u00f3n<\/li>\n\n\n\n<li>Comercio asociado; la franquicia<\/li>\n\n\n\n<li>Tipolog\u00eda de establecimientos comerciales minoristas; los m\u00e9todos de venta<\/li>\n\n\n\n<li>Estrategias generales de distribuci\u00f3n; canal de distribuci\u00f3n y Trade marketing<\/li>\n\n\n\n<li>Categor\u00eda management<\/li>\n\n\n\n<li>La tecnolog\u00eda R.F.I.D.<\/li>\n\n\n\n<li>Las negociaciones comerciales entre proveedores y clientes. Planteamiento y desarrollo de las negociaciones<\/li>\n\n\n\n<li>Los nuevos modelos en las organizaciones comerciales.<\/li>\n\n\n\n<li>El personal de contacto con los clientes<\/li>\n\n\n\n<li>Key account management y las fuerzas de acci\u00f3n comercial.<\/li>\n\n\n\n<li>Los clientes management y el claims management<\/li>\n\n\n\n<li>Planificaci\u00f3n estrat\u00e9gica en el \u00e1mbito del eCommerce.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane15963_667baa-b3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">15. Libre Elecci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El alumno elige una de las materias de cualquiera de los otros bachelores para complementar su formaci\u00f3n.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<p>Libre elecci\u00f3n.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tabbb8105-9c\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_f9632a-74{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_f9632a-74 .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_f9632a-74 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_f9632a-74 .kt-info-svg-icon-flip, .kt-info-box15963_f9632a-74 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_f9632a-74 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_f9632a-74 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_f9632a-74 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_f9632a-74\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Compet\u00e8ncies<\/h2><\/div><\/span><\/div>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items15963_340fc1-33:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15963_340fc1-33 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15963_340fc1-33 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15963_340fc1-33 .kb-svg-icon-wrap{color:#792140;}.wp-block-kadence-iconlist.kt-svg-icon-list-items15963_340fc1-33 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items15963_340fc1-33 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items15963_340fc1-33 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-15963_2101da-49 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_2101da-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analitzar mercats mitjan\u00e7ant la recollida de dades quantitatives i qualitatives considerant variables socioculturals.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_816263-98 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_816263-98\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analitzar la informaci\u00f3 financera i econ\u00f2mica de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_05c355-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_05c355-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar estrat\u00e8gies de distribuci\u00f3 i de preus en diferents mercats.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_35357e-d0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_35357e-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Aplicar t\u00e8cniques de m\u00e0rqueting fent \u00fas d\u2019eines per assolir dels objectius estrat\u00e8gics de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_c7c5ac-1b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_c7c5ac-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar plans de negoci sobre la base d\u2019una an\u00e0lisi de les necessitats dels consumidors i les seves demandes.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_101b61-23 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_101b61-23\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar el llan\u00e7ament d\u2019un producte o servei orientat als objectius de l\u2019organitzaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_29e0a3-1a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_29e0a3-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dissenyar estrat\u00e8gies de comunicaci\u00f3 eficaces orientades a diferents p\u00fablics, considerant l\u2019\u00fas de mitjans socials, relacions p\u00fabliques, publicitat i altres formes de comunicaci\u00f3.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-15963_28a30a-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-15963_28a30a-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacitat per con\u00e8ixer i donar a con\u00e8ixer els ODS en un entorn social gen\u00e8ric i en un entorn professional especialitzat en l\u2019estudi del m\u00e0rqueting.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tabdd2475-13\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_f67b3f-71{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_f67b3f-71 .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#e77a2e;}.kt-info-box15963_f67b3f-71 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15963_f67b3f-71 .kt-info-svg-icon-flip, .kt-info-box15963_f67b3f-71 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#e77a2e;background:#ffffff;border-color:#eeeeee;}.kt-info-box15963_f67b3f-71 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_f67b3f-71 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box15963_f67b3f-71 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15963_f67b3f-71\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Avaluaci\u00f3<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Te\u00f2riques: <\/h4>\n\n\n\n<p>Prova test de 80 preguntes amb 4 opcions de resposta diferents. El resultat de la prova es declara Apte si el nombre de respostes correctes arriba a 60. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00e0ctiques: <\/h4>\n\n\n\n<p>Prova pr\u00e0ctica consistent en desenvolupar 6 q\u00fcestions corresponents a 6 casos o exercicis diferents de cada mat\u00e8ria. El resultat de la prova es declara Apte si es responen correctament i completa 4 de les 6 q\u00fcestions. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acad\u00e8miques Individuals o Col\u00b7laboratives: <\/h4>\n\n\n\n<p>Realitzaci\u00f3 individual o en grup del Treball Acad\u00e8mic obligatori a cada mat\u00e8ria. El Treball Acad\u00e8mic es declara Apte i si es comprova l\u2019efectiva realitzaci\u00f3 de totes les parts en el termini establert en el calendari i ha rebut una valoraci\u00f3 positiva en un m\u00ednim de 7 dels 10 par\u00e0metres de l\u2019Informe Avaluador. La qualificaci\u00f3 obtinguda pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Participatives: <\/h4>\n\n\n\n<p>Participaci\u00f3 en els 6 debats plantejats en cada mat\u00e8ria a trav\u00e9s del F\u00f2rum. La participaci\u00f3 es declara Apta si l\u2019alumnat ha participat en un m\u00ednim de 5 debats i ha rebut una valoraci\u00f3 positiva en un m\u00ednim de 7 dels 10 par\u00e0metres de l\u2019Informe Avaluador. La qualificaci\u00f3 obtinguda pondera el 10% del total.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eunivportal.euniv.eu\/index.php?lang=es\" target=\"_blank\" rel=\"boton_02 noopener noreferrer noopener\">Solicitud de admisi\u00f3n Bachelor<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eunivportal.euniv.eu\/index.php?action=solicitud-aep&amp;lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Solicitud de evaluaci\u00f3n de estudios previos<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_02\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/euniv.eu\/wp-content\/uploads\/2026\/02\/B_MQT_espanolv3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bachelor en Marketing El Bachelor en Marketing es un t\u00edtulo universitario estatal creado por el Decreto del Gobierno de Andorra de 21 de febrero de 2024, que le otorga competencias profesionales para ejercer como t\u00e9cnicos en diversos \u00e1mbitos, tanto en departamentos de marketing, publicidad y ventas en empresas y otras instituciones u organizaciones como en &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1274,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-builder.php","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"class_list":["post-15963","page","type-page","status-publish","hentry","post","without-featured-image"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/15963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/comments?post=15963"}],"version-history":[{"count":7,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/15963\/revisions"}],"predecessor-version":[{"id":20242,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/15963\/revisions\/20242"}],"up":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/1274"}],"wp:attachment":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/media?parent=15963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}