{"id":5624,"date":"2022-03-31T13:47:02","date_gmt":"2022-03-31T13:47:02","guid":{"rendered":"https:\/\/euniv.eu\/?page_id=5624"},"modified":"2024-10-14T15:15:07","modified_gmt":"2024-10-14T15:15:07","slug":"representacion-simbolica-de-marca","status":"publish","type":"page","link":"https:\/\/euniv.eu\/es\/investigacion\/representacion-simbolica-de-marca\/","title":{"rendered":"Representaci\u00f3n Simb\u00f3lica de Marca"},"content":{"rendered":"<style>.kb-row-layout-id5624_5acefd-6b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5624_5acefd-6b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5624_5acefd-6b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(30% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(70% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id5624_5acefd-6b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5624_5acefd-6b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id5624_5acefd-6b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5624_5acefd-6b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5624_a24e09-b7 > .kt-inside-inner-col,.kadence-column5624_a24e09-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5624_a24e09-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5624_a24e09-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5624_a24e09-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5624_a24e09-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5624_a24e09-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column5624_a24e09-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5624_a24e09-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5624_a24e09-b7 inner-column-1 animated fadeInLeft\"><div class=\"kt-inside-inner-col\"><ul id=\"menu-investigacion-es\" class=\"menu menu_left\"><li id=\"menu-item-5660\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5660\"><a href=\"#nogo\">L\u00edneas de Investigaci\u00f3n Doctoral<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-5670\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5670\"><a href=\"https:\/\/euniv.eu\/es\/investigacion\/universidades-y-pais-las-universidades-en-la-historia-catalana\/\">Universidades y Pa\u00eds<\/a><\/li>\n\t<li id=\"menu-item-5664\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5664\"><a href=\"https:\/\/euniv.eu\/es\/investigacion\/la-gestion-de-la-comunicacion-en-el-siglo-xxi-el-tercer-sector\/\">La gesti\u00f3n de la comunicaci\u00f3n en el siglo XXI<\/a><\/li>\n\t<li id=\"menu-item-13648\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13648\"><a href=\"https:\/\/euniv.eu\/es\/investigacion\/representacion-simbolica-de-marca\/\">Representaci\u00f3n Simb\u00f3lica de Marca<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5671\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5671\"><a 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1024px){.kadence-column5624_d5addc-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5624_d5addc-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5624_d5addc-9b inner-column-2 animated fadeIn slow\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id5624_cfcae9-68 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id5624_cfcae9-68 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id5624_cfcae9-68 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((20px * 1 )\/2)))minmax(0, calc(85% - ((20px * 1 )\/2)));}.kb-row-layout-id5624_cfcae9-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5624_cfcae9-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id5624_cfcae9-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5624_cfcae9-68 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column5624_4f70fb-cb > .kt-inside-inner-col,.kadence-column5624_4f70fb-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5624_4f70fb-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5624_4f70fb-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column5624_4f70fb-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5624_4f70fb-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5624_4f70fb-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column5624_4f70fb-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5624_4f70fb-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5624_4f70fb-cb inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"150\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/\/2020\/09\/ico_s.svg\" alt=\"\" class=\"wp-image-1826\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5624_6046ac-a9 > .kt-inside-inner-col,.kadence-column5624_6046ac-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5624_6046ac-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5624_6046ac-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5624_6046ac-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5624_6046ac-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5624_6046ac-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column5624_6046ac-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5624_6046ac-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5624_6046ac-a9 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\">Representaci\u00f3n Simb\u00f3lica de Marca en Pa\u00edses de Habla Hispana<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40, .wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40[data-kb-block=\"kb-adv-heading5624_d15f0f-40\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40[data-kb-block=\"kb-adv-heading5624_d15f0f-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_d15f0f-40[data-kb-block=\"kb-adv-heading5624_d15f0f-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_d15f0f-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_d15f0f-40\"><strong>1. Denominaci\u00f3n de la l\u00ednea de recerca doctoral<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Representaci\u00f3n Simb\u00f3lica de Marca en Pa\u00edses de Habla Hispana<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21, .wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21[data-kb-block=\"kb-adv-heading5624_305e6f-21\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21[data-kb-block=\"kb-adv-heading5624_305e6f-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_305e6f-21[data-kb-block=\"kb-adv-heading5624_305e6f-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_305e6f-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_305e6f-21\"><strong>2. C\u00f3digos UNESCO afines a la l\u00ednea de investigaci\u00f3n<\/strong><\/h6>\n\n\n\n<figure class=\"wp-block-table txt_nota\"><table><tbody><tr><td><strong>DISCIPLINAS<\/strong><\/td><td><strong>SUBDISCIPLINAS<\/strong><\/td><\/tr><tr><td><strong><strong>5100<\/strong>: <\/strong>Antropolog\u00eda Cultural<\/td><td><strong>12: <\/strong>Simbolismo<\/td><\/tr><tr><td><strong>5311:<\/strong> Organizaci\u00f3n y Direcci\u00f3n de Empresas<\/td><td><strong>01: <\/strong>Publicidad<br><strong>05:<\/strong> Marketing<br><strong>06:<\/strong> Estudio de Mercados<br><strong>07:<\/strong> Investigaci\u00f3n Operativa<\/td><\/tr><tr><td><strong>5304:<\/strong> Actividad Econ\u00f3mica<\/td><td><strong>01:<\/strong> Consumo<\/td><\/tr><tr><td><strong><strong>560<\/strong>5: <\/strong>Legislaci\u00f3n y Leyes Nacionales<\/td><td><strong><strong>03: <\/strong><\/strong>Derecho Mercantil<\/td><\/tr><tr><td><strong><strong>5910<\/strong>: <\/strong>Opini\u00f3n P\u00fablica<\/td><td><strong><strong>02: <\/strong><\/strong>Medios de Comunicaci\u00f3n de Masas<\/td><\/tr><tr><td><strong><strong>610<\/strong>6: <\/strong>Psicolog\u00eda Experimental<\/td><td><strong><strong>09: <\/strong><\/strong>Procesos de Percepci\u00f3n<\/td><\/tr><tr><td><strong><strong>61<\/strong>11: <\/strong>Personalidad<\/td><td><strong>01:<\/strong> Creatividad<br><strong>02:<\/strong> Cultura y Personalidad<br><strong>06:<\/strong> Teor\u00eda de la Personalidad<br><\/td><\/tr><tr><td><strong><strong>61<\/strong>14: <\/strong>Psicolog\u00eda Social<\/td><td><strong>01:<\/strong> Publicidad<br><strong>07:<\/strong> Cultura y Personalidad<br><strong>13:<\/strong> Marketing<br><strong>18:<\/strong> Comunicaci\u00f3n Simb\u00f3lica<\/td><\/tr><tr><td><strong><strong>6301<\/strong>: <\/strong>Sociolog\u00eda Cultural<\/td><td><strong>02: <\/strong>Relaciones Culturales<\/td><\/tr><tr><td><strong><strong>630<\/strong>8: <\/strong>Comunicaciones Sociales<\/td><td><strong><strong>0<\/strong>1: <\/strong>Signos<br><strong>03:<\/strong> S\u00edmbolos<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c, .wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c[data-kb-block=\"kb-adv-heading5624_e91bb9-9c\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c[data-kb-block=\"kb-adv-heading5624_e91bb9-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_e91bb9-9c[data-kb-block=\"kb-adv-heading5624_e91bb9-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_e91bb9-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_e91bb9-9c\"><strong>3. Perfil recomendado de admisi\u00f3n para los candidatos\/as<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Personas interesadas en la investigaci\u00f3n en comunicaci\u00f3n sobre la representaci\u00f3n simb\u00f3lica de las marcas al promocionar sus productos y establecer estrategias de Branding en pa\u00edses de habla hispana, formadas en las ramas de las Humanidades y las Ciencias Sociales, con una competencia ling\u00fc\u00edstica de nivel B2 del Marco Europeo de Referencia de las Lenguas en catal\u00e1n, espa\u00f1ol o ingl\u00e9s, una disponibilidad de acuerdo con las exigencias del r\u00e9gimen doctoral del Espacio Europeo de la Ense\u00f1anza Superior, y una vinculaci\u00f3n con una instituci\u00f3n universitaria catalana que motive y justifique su candidatura.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77, .wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77[data-kb-block=\"kb-adv-heading5624_6e0dd2-77\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77[data-kb-block=\"kb-adv-heading5624_6e0dd2-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_6e0dd2-77[data-kb-block=\"kb-adv-heading5624_6e0dd2-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_6e0dd2-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_6e0dd2-77\"><strong>4. C\u00e1tedra responsable<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">C\u00e1tedra Max Weber de Ciencias Econ\u00f3micas y Sociales<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68, .wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68[data-kb-block=\"kb-adv-heading5624_8a73a8-68\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68[data-kb-block=\"kb-adv-heading5624_8a73a8-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_8a73a8-68[data-kb-block=\"kb-adv-heading5624_8a73a8-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_8a73a8-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_8a73a8-68\"><strong>5. Centro organizador<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Observatorio Europeo de la Comunicaci\u00f3n<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d, .wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d[data-kb-block=\"kb-adv-heading5624_0b650f-4d\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d[data-kb-block=\"kb-adv-heading5624_0b650f-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_0b650f-4d[data-kb-block=\"kb-adv-heading5624_0b650f-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_0b650f-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_0b650f-4d\"><strong>6. Coordinaci\u00f3<\/strong>n<\/h6>\n\n\n\n<p class=\"txt_nota\">Dr. Daniel Tena-Parera<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39, .wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39[data-kb-block=\"kb-adv-heading5624_d7445b-39\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39[data-kb-block=\"kb-adv-heading5624_d7445b-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_d7445b-39[data-kb-block=\"kb-adv-heading5624_d7445b-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_d7445b-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_d7445b-39\">7. <strong>Objeto de estudio<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Esta l\u00ednea de investigaci\u00f3n doctoral estudia la representaci\u00f3n simb\u00f3lica de marcas de alimentaci\u00f3n en los mercados de habla hispana. Es decir, estudia la recepci\u00f3n de las marcas, y de sus productos en dichos mercados.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b, .wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b[data-kb-block=\"kb-adv-heading5624_95e06b-7b\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b[data-kb-block=\"kb-adv-heading5624_95e06b-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_95e06b-7b[data-kb-block=\"kb-adv-heading5624_95e06b-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_95e06b-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_95e06b-7b\"><strong>8. Hip\u00f3tesis<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">La l\u00ednea de investigaci\u00f3n se plantea, como hip\u00f3tesis de conjunto, demostrar que las marcas de alimentaci\u00f3n promocionan sus productos en pa\u00edses de habla hispana con una representaci\u00f3n simb\u00f3lica poco coherente entre las marcas de productos de un mismo grupo empresarial. Por ello, a mayor coherencia de la representaci\u00f3n simb\u00f3lica de las marcas de un mismo grupo empresarial, mejor posicionamiento de marca.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3, .wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3[data-kb-block=\"kb-adv-heading5624_94209b-e3\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3[data-kb-block=\"kb-adv-heading5624_94209b-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_94209b-e3[data-kb-block=\"kb-adv-heading5624_94209b-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_94209b-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_94209b-e3\"><strong>9. Duraci\u00f3n<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">3 a\u00f1os<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3, .wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3[data-kb-block=\"kb-adv-heading5624_64e0bb-d3\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3[data-kb-block=\"kb-adv-heading5624_64e0bb-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_64e0bb-d3[data-kb-block=\"kb-adv-heading5624_64e0bb-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_64e0bb-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_64e0bb-d3\"><strong>10. Modelo anal\u00edtico<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Las investigaciones doctorales de esta l\u00ednea han de asumir preceptivamente le estructura anal\u00edtica siguiente en su Plan de Investigaci\u00f3n Doctoral:<\/p>\n\n\n\n<ul style=\"color:#6d093a\" class=\"wp-block-list has-text-color has-small-font-size has-small-font-size\">\n<li><strong>Parte Introductoria<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>Justificaci\u00f3n de la investigaci\u00f3n.<\/li>\n\n\n\n<li>Presentaci\u00f3n del caso de investigaci\u00f3n doctoral.<\/li>\n\n\n\n<li>Formulaci\u00f3n de la hip\u00f3tesis general y de las espec\u00edficas.<\/li>\n<\/ol>\n\n\n\n<ul style=\"color:#6d093a\" class=\"wp-block-list has-text-color has-small-font-size has-small-font-size\">\n<li><strong>Primera parte <\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>Conceptualitzaci\u00f3n de la Representaci\u00f3n Simb\u00f3lica de Marca.<\/li>\n\n\n\n<li>Enfoques y perspectivas te\u00f3ricas aplicadas a la Marca y la Representaci\u00f3n Simb\u00f3lica de Marca.<\/li>\n\n\n\n<li>Metodolog\u00eda y t\u00e9cnicas para el an\u00e1lisis cient\u00edfico de la Representaci\u00f3n Simb\u00f3lica de Marca (An\u00e1lisis Instrumental de la Representaci\u00f3n Simb\u00f3lica de Marca).<\/li>\n\n\n\n<li>Fuentes documentales y bibliogr\u00e1ficas generales y especializadas para el estudio de la Representaci\u00f3n Simb\u00f3lica de Marca.<\/li>\n<\/ol>\n\n\n\n<ul style=\"color:#6d093a\" class=\"wp-block-list has-text-color has-small-font-size has-small-font-size\">\n<li><strong>Segunda parte <\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>An\u00e1lisis descriptivo del mercado y sector del pa\u00eds del mundo al que pertenece la marca objeto del estudio del caso doctoral.<\/li>\n\n\n\n<li>An\u00e1lisis descriptivo de la marca objeto del estudio del caso doctoral.<\/li>\n\n\n\n<li>An\u00e1lisis emp\u00edrico de la Representaci\u00f3n Simb\u00f3lica de Marca del objeto del estudio del caso doctoral.<\/li>\n\n\n\n<li>An\u00e1lisis de los resultados de la Representaci\u00f3n Simb\u00f3lica de Marca del objeto del estudio del caso doctoral.<\/li>\n<\/ol>\n\n\n\n<ul style=\"color:#6d093a\" class=\"wp-block-list has-text-color has-small-font-size has-small-font-size\">\n<li><strong>Tercera parte <\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>An\u00e1lisis conclusivo sobre la Representaci\u00f3n Simb\u00f3lica de Marca del objeto del estudio del caso doctoral.<\/li>\n\n\n\n<li>An\u00e1lisis comparativo sobre el resultado de la Representaci\u00f3n Simb\u00f3lica de Marca del objeto del estudio del caso doctoral en relaci\u00f3n con las otras entidades analizadas por la l\u00ednea de investigaci\u00f3n doctoral.<\/li>\n<\/ol>\n\n\n\n<ul style=\"color:#6d093a\" class=\"wp-block-list has-text-color has-small-font-size has-small-font-size\">\n<li><strong>Cuarta parte <\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>Fuentes bibliogr\u00e1ficas generales y especializadas utilizadas en la investigaci\u00f3n. <\/li>\n\n\n\n<li>Fuentes documentales espec\u00edficas utilizadas en la investigaci\u00f3n.<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3, .wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3[data-kb-block=\"kb-adv-heading5624_65d3b6-b3\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3[data-kb-block=\"kb-adv-heading5624_65d3b6-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_65d3b6-b3[data-kb-block=\"kb-adv-heading5624_65d3b6-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_65d3b6-b3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_65d3b6-b3\"><strong>11. Opciones de investigaci\u00f3n doctoral<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Inicialmente, las personas admitidas en esta l\u00ednea de investigaci\u00f3n doctoral podr\u00e1n escoger como caso de estudio doctoral, una marca y pa\u00eds de habla hispana, entre la prelaci\u00f3n de las siguientes opciones:<\/p>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>Coca-Cola (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Pepsico (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Unilever (Multinacional Brit\u00e1nica de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Associated British Foods (Multinacional Brit\u00e1nica de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Danone (Multinacional Francesa de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Nestl\u00e8 (Multinacional Suiza de alimentaci\u00f3n y bebidas)<\/li>\n\n\n\n<li>General Mills (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Mondelez (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Mars (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n\n\n\n<li>Kellog\u2019s (Multinacional Norte-americana de alimentaci\u00f3n)<\/li>\n<\/ol>\n\n\n\n<p class=\"txt_nota\">La Coordinaci\u00f3n de la l\u00ednea de investigaci\u00f3n doctoral adjudicar\u00e1 los casos per orden de admisi\u00f3n de los\/las doctorandos\/as y teniendo en cuenta el inter\u00e9s o la vinculaci\u00f3n acreditada con una u otra organizaci\u00f3n empresarial.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77, .wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77[data-kb-block=\"kb-adv-heading5624_3fe1a9-77\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77[data-kb-block=\"kb-adv-heading5624_3fe1a9-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_3fe1a9-77[data-kb-block=\"kb-adv-heading5624_3fe1a9-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_3fe1a9-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_3fe1a9-77\"><strong>12. Formaci\u00f3n especializada<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">De acuerdo con las normas que rigen el Programa de Doctorado, l\u00ednea de investigaci\u00f3n doctoral organiza la actividad formativa especializada correspondiente, que los\/las doctorandos\/as han de realizar durante el primer a\u00f1o del programa en modalidad <em>on line<\/em>.<\/p>\n\n\n\n<p class=\"txt_nota\">La formaci\u00f3n especializada permite a los\/las doctorandos\/as disponer de un conocimiento previo de todos los elementos te\u00f3ricos y metodol\u00f3gicos necesarios para llevar a cabo su investigaci\u00f3n, y se ordena en las 7 unidades de contenidos siguientes.<\/p>\n\n\n\n<ol class=\"wp-block-list txt_nota\">\n<li>La construcci\u00f3n del objeto de estudio.<\/li>\n\n\n\n<li>Los enfoques te\u00f3ricos sobre el objeto de estudio.<\/li>\n\n\n\n<li>La metodolog\u00eda y las t\u00e9cnicas de investigaci\u00f3n.<\/li>\n\n\n\n<li>Las fuentes de informaci\u00f3n y documentaci\u00f3n per a la investigaci\u00f3n.<\/li>\n\n\n\n<li>La hip\u00f3tesis de la investigaci\u00f3n.<\/li>\n\n\n\n<li>\u00c1mbito y alcance de la investigaci\u00f3n.<\/li>\n\n\n\n<li>Estructura de la investigaci\u00f3n.<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d, .wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d[data-kb-block=\"kb-adv-heading5624_5e6646-6d\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d[data-kb-block=\"kb-adv-heading5624_5e6646-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_5e6646-6d[data-kb-block=\"kb-adv-heading5624_5e6646-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_5e6646-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_5e6646-6d\"><strong>13. Convocatorias cient\u00edficas<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">La Coordinaci\u00f3n de la l\u00ednea de investigaci\u00f3n doctoral convoca anualmente unas Jornadas cient\u00edficas para presentar y debatir sobre las cuestiones te\u00f3ricas y metodol\u00f3gicas que afectan el objeto de estudio de la l\u00ednea. Estas jornadas son abiertas a todos los\/las doctorandos\/as y a los investigadores que laboran sobre el mismo \u00e1mbito cient\u00edfico, los cuales pueden presentar sus resultados y participar en los debates que se generen.<\/p>\n\n\n\n<p class=\"txt_nota\">As\u00ed mismo, los doctorandos\/as pueden asistir a los actos p\u00fablicos de evaluaci\u00f3n de la investigaci\u00f3n doctoral realizada por otros doctorandos\/as, que convoca la Coordinaci\u00f3n del Programa de Doctorado al finalizar el segundo a\u00f1o del programa.<\/p>\n\n\n\n<p class=\"txt_nota\">Por otra parte, los\/las doctorandos\/as pueden participar en los actos p\u00fablicos que organiza la Escuela de Doctorado J. H. Newman, como son las presentaciones de publicaciones o de proyectos, las conferencias y debates, etc.<\/p>\n\n\n\n<p class=\"txt_nota\">Complementariamente, la Coordinaci\u00f3n de la l\u00ednea de investigaci\u00f3n informa a los doctorandos\/as de las convocatorias que sobre el objeto de estudio o campos afines realicen otras entidades cient\u00edficas y acad\u00e9micas, para que tengan conocimiento de ellas y puedan presentar, si procede, trabajos realizados durante su investigaci\u00f3n doctoral.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d, .wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d[data-kb-block=\"kb-adv-heading5624_fc9100-4d\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d[data-kb-block=\"kb-adv-heading5624_fc9100-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_fc9100-4d[data-kb-block=\"kb-adv-heading5624_fc9100-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_fc9100-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_fc9100-4d\"><strong>14. Publicaciones cient\u00edficas<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">La Coordinaci\u00f3n de la l\u00ednea de investigaci\u00f3n comunica a los doctorandos\/as la relaci\u00f3n de las publicaciones peri\u00f3dicas especializadas en el objeto de estudio o campos afines a las cuales han de dirigir sus propuestas de publicaciones de los trabajos realizados durante su investigaci\u00f3n doctoral.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32, .wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32[data-kb-block=\"kb-adv-heading5624_43d99e-32\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32[data-kb-block=\"kb-adv-heading5624_43d99e-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_43d99e-32[data-kb-block=\"kb-adv-heading5624_43d99e-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_43d99e-32 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_43d99e-32\"><strong>15. Idiomas de trabajo<\/strong><\/h6>\n\n\n\n<p class=\"txt_nota\">Catal\u00e0 \/ <em>English<\/em> \/ <em>Espa\u00f1ol<\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0, .wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0[data-kb-block=\"kb-adv-heading5624_d45920-d0\"]{font-style:normal;color:#6d093a;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0[data-kb-block=\"kb-adv-heading5624_d45920-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading5624_d45920-d0[data-kb-block=\"kb-adv-heading5624_d45920-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading5624_d45920-d0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5624_d45920-d0\"><strong>16. Informaci\u00f3n complementaria<\/strong><\/h6>\n\n\n\n<p class=\"txt_note\">Contacto: <a href=\"mailto:lrd.14.sim@euniv.eu\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">lrd.14.sim@euniv.eu<\/a> <\/p>\n\n\n\n<p class=\"txt_note has-text-color\" style=\"color:#6d093a\"><strong>Normativa del Doctorado: <\/strong><a href=\"https:\/\/euniv.eu\/es\/universidad\/normativa\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/euniv.eu\/universitat\/normativa\/<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Representaci\u00f3n Simb\u00f3lica de Marca en Pa\u00edses de Habla Hispana 1. Denominaci\u00f3n de la l\u00ednea de recerca doctoral Representaci\u00f3n Simb\u00f3lica de Marca en Pa\u00edses de Habla Hispana 2. C\u00f3digos UNESCO afines a la l\u00ednea de investigaci\u00f3n DISCIPLINAS SUBDISCIPLINAS 5100: Antropolog\u00eda Cultural 12: Simbolismo 5311: Organizaci\u00f3n y Direcci\u00f3n de Empresas 01: Publicidad05: Marketing06: Estudio de Mercados07: Investigaci\u00f3n &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-builder.php","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"class_list":["post-5624","page","type-page","status-publish","hentry","post","without-featured-image"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/5624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/comments?post=5624"}],"version-history":[{"count":5,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/5624\/revisions"}],"predecessor-version":[{"id":13356,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/5624\/revisions\/13356"}],"up":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/1245"}],"wp:attachment":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/media?parent=5624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}