{"id":7283,"date":"2022-12-07T14:05:57","date_gmt":"2022-12-07T14:05:57","guid":{"rendered":"https:\/\/euniv.eu\/?page_id=7283"},"modified":"2026-03-11T15:20:52","modified_gmt":"2026-03-11T14:20:52","slug":"bachelor-en-comunicacion","status":"publish","type":"page","link":"https:\/\/euniv.eu\/es\/bachelor-en-comunicacion\/","title":{"rendered":"Bachelor en Comunicaci\u00f3n"},"content":{"rendered":"<ul id=\"menu-ensenanza-es\" class=\"menu menu_top\"><li id=\"menu-item-5585\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5585\"><a href=\"#nogo\">Bachelores<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-10644\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-10644\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/bachelor-bba\/\">BBA<\/a><\/li>\n\t<li id=\"menu-item-19370\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19370\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/humanidades\/bachelor\/\">Humanidades<\/a><\/li>\n\t<li id=\"menu-item-19367\" class=\"menu_top_green menu-item menu-item-type-post_type menu-item-object-page menu-item-19367\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/filologia\/bachelor\/\">Catal\u00e1n<\/a><\/li>\n\t<li id=\"menu-item-19368\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-19368\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/derecho\/bachelor\/\">Derecho<\/a><\/li>\n\t<li id=\"menu-item-14290\" class=\"menu_top_violet menu-item menu-item-type-post_type menu-item-object-page menu-item-14290\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-psicologia\/\">Psicolog\u00eda<\/a><\/li>\n\t<li id=\"menu-item-14289\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-14289\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-comunicacion\/\">Comunicaci\u00f3n<\/a><\/li>\n\t<li id=\"menu-item-10617\" class=\"menu_top_ocre menu-item menu-item-type-post_type menu-item-object-page menu-item-10617\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/ciencias-politicas\/bachelor-en-ciencias-politicas\/\">Ciencia pol\u00edtica<\/a><\/li>\n\t<li id=\"menu-item-15492\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-15492\"><a href=\"https:\/\/euniv.eu\/es\/bachelor-en-ciencia-de-datos-ia\/\">Ciencia de Datos-IA<\/a><\/li>\n\t<li id=\"menu-item-10618\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-10618\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/ingenieria-industrial\/bachelor-en-ingenieria-industrial\/\">Ingenier\u00eda de Organizaci\u00f3n Industrial<\/a><\/li>\n\t<li id=\"menu-item-19369\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-19369\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/batxelor-marketing\/\">Marketing<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5586\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5586\"><a href=\"#nogo\">M\u00e1sters<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-10734\" class=\"menu_top_beig menu-item menu-item-type-post_type menu-item-object-page menu-item-10734\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/empresa\/master-mba\/\">MBA<\/a><\/li>\n\t<li id=\"menu-item-19372\" class=\"menu_top_blue menu-item menu-item-type-post_type menu-item-object-page menu-item-19372\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/humanidades\/master\/\">Humanidades<\/a><\/li>\n\t<li id=\"menu-item-10621\" class=\"menu_top_red menu-item menu-item-type-post_type menu-item-object-page menu-item-10621\"><a href=\"https:\/\/euniv.eu\/es\/master-en-criminologia\/\">Criminolog\u00eda<\/a><\/li>\n\t<li id=\"menu-item-11253\" class=\"menu_top_marino menu-item menu-item-type-post_type menu-item-object-page menu-item-11253\"><a href=\"https:\/\/euniv.eu\/es\/ensenanzas\/informatica\/master\/\">Ingenier\u00eda Inform\u00e1tica<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-5587\" class=\"main_colour menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5587\"><a href=\"#nogo\">Doctorado<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-19375\" class=\"menu_top_yellow menu-item menu-item-type-post_type menu-item-object-page menu-item-19375\"><a href=\"https:\/\/euniv.eu\/es\/programa-interdisciplinario-de-doctorado\/\">Programa Interdisciplinario de Doctorado<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id7283_a0744c-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7283_a0744c-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7283_a0744c-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(25% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(75% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id7283_a0744c-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_a0744c-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id7283_a0744c-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_a0744c-d2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7283_fda613-97 > .kt-inside-inner-col,.kadence-column7283_fda613-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_fda613-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_fda613-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_fda613-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_fda613-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_fda613-97{text-align:right;}.kadence-column7283_fda613-97{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_fda613-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_fda613-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_fda613-97 inner-column-1 animated fadeIn\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading has-text-align-right comunicacio\">Bachelor en Comunicaci\u00f3n<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"190\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacion-4.svg\" alt=\"Bachelor en Comunicaci\u00f3n\" class=\"wp-image-7453\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col,.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_dc3bd4-56{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_dc3bd4-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_dc3bd4-56 inner-column-2 animated fadeIn delay-200ms\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"952\" src=\"\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2.png\" alt=\"B\u00e0txelor en Comunicaci\u00f3\" class=\"wp-image-7105\" style=\"width:921px;height:476px\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2.png 1842w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-300x155.png 300w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-1024x529.png 1024w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-768x397.png 768w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-1536x794.png 1536w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-1200x620.png 1200w, https:\/\/euniv.eu\/wp-content\/uploads\/2022\/11\/euniv_bachelor_comunicacion_2-1400x724.png 1400w\" sizes=\"auto, (max-width: 1842px) 100vw, 1842px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7283_9bfff5-40 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7283_9bfff5-40 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7283_9bfff5-40 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:5%;padding-bottom:2%;grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id7283_9bfff5-40 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_9bfff5-40 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7283_9bfff5-40 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_9bfff5-40 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column7283_a85410-b4 > .kt-inside-inner-col,.kadence-column7283_a85410-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_a85410-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_a85410-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_a85410-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_a85410-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_a85410-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_a85410-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_a85410-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_a85410-b4 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-getwid-video-popup has-image has-foreground-0\"><a class=\"wp-block-getwid-video-popup__link\" href=\"https:\/\/www.youtube.com\/watch?v=lRzTn4hA5KE\" target=\"_blank\" rel=\"noopener\"><div class=\"wp-block-getwid-video-popup__wrapper\" style=\"min-height:395px\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"353\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2024\/03\/caratula_video_metodologia_01.webp\" alt=\"\" class=\"wp-block-getwid-video-popup__image wp-block-getwid-video-popup__source wp-image-10964\" srcset=\"https:\/\/euniv.eu\/wp-content\/uploads\/2024\/03\/caratula_video_metodologia_01.webp 697w, https:\/\/euniv.eu\/wp-content\/uploads\/2024\/03\/caratula_video_metodologia_01-300x152.webp 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><div class=\"wp-block-getwid-video-popup__button is-style-default\" style=\"border-color:#792140\"><div class=\"wp-block-getwid-video-popup__icon has-background\" style=\"background-color:#792140;border-color:#792140\"><i class=\"fas fa-play\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><div class=\"wp-block-getwid-video-popup__caption\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7283_a4849f-1c > .kt-inside-inner-col,.kadence-column7283_a4849f-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_a4849f-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_a4849f-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_a4849f-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_a4849f-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_a4849f-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_a4849f-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_a4849f-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_a4849f-1c inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p>El <strong>Bachelor en Comunicaci\u00f3n<\/strong> es un t\u00edtulo universitario estatal creado por el Decreto del Gobierno de Andorra del 22 de febrero de 2012, que proporciona una formaci\u00f3n \u2013tanto te\u00f3rica como pr\u00e1ctica\u2013 multidisciplinaria y general que est\u00e1 en consonancia con lo que piden la sociedad, las empresas y las tendencias actuales de trabajo<\/p>\n\n\n\n<p>El <strong>Plan de Estudios del Bachelor en Comunicaci\u00f3n <\/strong>para la eUniv fue aprobado por el Decreto del Gobierno de Andorra del 12 de octubre de 2022 y fue implantado en el a\u00f1o acad\u00e9mico 2023-24.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7283_f2f5c2-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_f2f5c2-f5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7283_72105a-7d > 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class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7283_2a36ce-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7283_2a36ce-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7283_2a36ce-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:18px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7283_2a36ce-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_2a36ce-4e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7283_2a36ce-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_2a36ce-4e alignnone animated fadeIn wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col,.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_77fbe9-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_77fbe9-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_77fbe9-f7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_72e47a-04{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_72e47a-04.wp-block-kadence-infobox{max-width:100%;}.kt-info-box7283_72e47a-04 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box7283_72e47a-04 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:75px;height:0px;max-width:100%;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-media .kt-info-box-image{width:100px;height:auto;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_72e47a-04 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_72e47a-04 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_72e47a-04 .kt-info-svg-icon-flip, .kt-info-box7283_72e47a-04 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_72e47a-04 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_72e47a-04 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_72e47a-04 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_72e47a-04 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacio_acces.svg\" alt=\"\" width=\"100\" height=\"75\" class=\"kt-info-box-image wp-image-7358 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Acceso<\/h2><p class=\"kt-blocks-info-box-text\">Bachillerato o t\u00edtulo equivalente<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col,.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_fda7e6-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_fda7e6-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_fda7e6-c0 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_6e77bf-f7{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_6e77bf-f7.wp-block-kadence-infobox{max-width:100%;}.kt-info-box7283_6e77bf-f7 .kadence-info-box-image-inner-intrisic-container{max-width:73px;}.kt-info-box7283_6e77bf-f7 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:71px;height:0px;max-width:100%;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-media .kt-info-box-image{width:73px;height:auto;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_6e77bf-f7 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_6e77bf-f7 .kt-info-svg-icon-flip, .kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_6e77bf-f7 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_6e77bf-f7 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_6e77bf-f7 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_6e77bf-f7 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacio_idioma.svg\" alt=\"\" width=\"73\" height=\"71\" class=\"kt-info-box-image wp-image-7346 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Idiomas<\/h2><p class=\"kt-blocks-info-box-text\">Catal\u00e1n &#8211; Espa\u00f1ol &#8211; English<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7283_86dc45-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7283_86dc45-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7283_86dc45-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:18px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7283_86dc45-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_86dc45-00 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7283_86dc45-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_86dc45-00 alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col,.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_4ceb54-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_4ceb54-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_4ceb54-c2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_9bb1fc-2b{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_9bb1fc-2b.wp-block-kadence-infobox{max-width:100%;}.kt-info-box7283_9bb1fc-2b .kadence-info-box-image-inner-intrisic-container{max-width:76px;}.kt-info-box7283_9bb1fc-2b .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:70px;height:0px;max-width:100%;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-media .kt-info-box-image{width:76px;height:auto;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_9bb1fc-2b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_9bb1fc-2b .kt-info-svg-icon-flip, .kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_9bb1fc-2b .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_9bb1fc-2b .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_9bb1fc-2b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_9bb1fc-2b box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacio_durada.svg\" alt=\"\" width=\"76\" height=\"70\" class=\"kt-info-box-image wp-image-7355 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Duraci\u00f3n<\/h2><p class=\"kt-blocks-info-box-text\">6 semestres (3 a\u00f1os)<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7283_d09bad-38 > .kt-inside-inner-col,.kadence-column7283_d09bad-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_d09bad-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_d09bad-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_d09bad-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_d09bad-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_d09bad-38{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_d09bad-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_d09bad-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_d09bad-38 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_4a2bef-e9{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_4a2bef-e9.wp-block-kadence-infobox{max-width:100%;}.kt-info-box7283_4a2bef-e9 .kadence-info-box-image-inner-intrisic-container{max-width:90px;}.kt-info-box7283_4a2bef-e9 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:95.9459%;width:74px;height:0px;max-width:100%;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-media .kt-info-box-image{width:90px;height:auto;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_4a2bef-e9 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_4a2bef-e9 .kt-info-svg-icon-flip, .kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_4a2bef-e9 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_4a2bef-e9 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_4a2bef-e9 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_4a2bef-e9 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacio_carrega.svg\" alt=\"\" width=\"90\" height=\"71\" class=\"kt-info-box-image wp-image-7352 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Carga acad\u00e9mica<\/h2><p class=\"kt-blocks-info-box-text\"><em>180 cr\u00e9ditos ECTS<\/em><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7283_7c98b3-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7283_7c98b3-41 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7283_7c98b3-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:18px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7283_7c98b3-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7283_7c98b3-41 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7283_7c98b3-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7283_7c98b3-41 alignnone animated fadeIn delay-100ms wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col,.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_e2e6e2-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_e2e6e2-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_e2e6e2-a1 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_de91b9-a5{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_de91b9-a5.wp-block-kadence-infobox{max-width:100%;}.kt-info-box7283_de91b9-a5 .kadence-info-box-image-inner-intrisic-container{max-width:73px;}.kt-info-box7283_de91b9-a5 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:96.25%;width:80px;height:0px;max-width:100%;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-media .kt-info-box-image{width:73px;height:auto;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_de91b9-a5 .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#444444;}.kt-info-box7283_de91b9-a5 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_de91b9-a5 .kt-info-svg-icon-flip, .kt-info-box7283_de91b9-a5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_de91b9-a5 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_de91b9-a5 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_de91b9-a5 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_de91b9-a5 box_simbol\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none kb-info-box-image-type-svg\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/euniv.eu\/wp-content\/uploads\/2022\/12\/ico_comunicacio_materia.svg\" alt=\"\" width=\"73\" height=\"77\" class=\"kt-info-box-image wp-image-7340 kt-info-svg-image\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Materias<\/h2><p class=\"kt-blocks-info-box-text\">15 (5 por curso acad\u00e9mico)<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column7283_10cf61-ee > .kt-inside-inner-col,.kadence-column7283_10cf61-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7283_10cf61-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7283_10cf61-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column7283_10cf61-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7283_10cf61-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7283_10cf61-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column7283_10cf61-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7283_10cf61-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7283_10cf61-ee\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:var(--global-palette9, #ffffff);color:#8e861e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:var(--global-palette7, #eeeeee);color:var(--global-palette5, #444444);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#8e861e;color:#8e861e;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id7283_a0e0f5-df > .kt-tabs-title-list li svg{font-size:45px;}@media all and (max-width: 1024px){.kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-tabs-id7283_a0e0f5-df > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:1px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone tab_description_curs\"><div class=\"kt-tabs-wrap kt-tabs-id7283_a0e0f5-df kt-tabs-has-3-tabs kt-active-tab-1 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \"><ul class=\"kt-tabs-title-list\"><li id=\"tab-competencias\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-active\"><a href=\"#tab-competencias\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Competencias<\/span><\/a><\/li><li id=\"tab-plandeestudios\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-plandeestudios\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><span class=\"kt-title-text\">Plan de estudios<\/span><\/a><\/li><li id=\"tab-evaluacin\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-left kt-tab-title-inactive\"><a href=\"#tab-evaluacin\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><span class=\"kt-title-text\">Evaluaci\u00f3n<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab6257a7-f2\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_7f0042-d5{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_7f0042-d5 .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_7f0042-d5 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_7f0042-d5 .kt-info-svg-icon-flip, .kt-info-box7283_7f0042-d5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_7f0042-d5 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_7f0042-d5 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_7f0042-d5 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_7f0042-d5\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_userCheck kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M16 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"8.5\" cy=\"7\" r=\"4\"\/><polyline points=\"17 11 19 13 23 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Competencias<\/h2><\/div><\/span><\/div>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items7283_1b0450-fd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7283_1b0450-fd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7283_1b0450-fd ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7283_1b0450-fd .kb-svg-icon-wrap{color:#792140;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7283_1b0450-fd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items7283_1b0450-fd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items7283_1b0450-fd kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-7283_0e06ca-6c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_0e06ca-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Conocer el mercado, el entorno profesional y el mundo empresarial e institucional (procesos y funciones de las organizaciones).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_1885fa-56 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_1885fa-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacidad de an\u00e1lisis de los flujos de informaci\u00f3n en todos los niveles.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_329794-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_329794-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Conocer la producci\u00f3n, gesti\u00f3n y difusi\u00f3n del producto editorial, gr\u00e1fico o audiovisual y los medios t\u00e9cnicos empleados.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_7941c7-ad .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_7941c7-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacidad de an\u00e1lisis cr\u00edtico del contexto social y de las organizaciones.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_a6acc1-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_a6acc1-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Utilizar y aplicar las t\u00e9cnicas y lenguajes propios que se utilizan en los medios de comunicaci\u00f3n.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_273afa-dc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_273afa-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacidad b\u00e1sica para concebir, planificar, ejecutar y evaluar proyectos comunicativos.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_555e47-2f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_555e47-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Conocer y aplicar las normativas legales que afectan a los sectores de la creaci\u00f3n, de la comunicaci\u00f3n y de la informaci\u00f3n.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7283_3988ef-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7283_3988ef-51\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacidad para conocer y dar a conocer a los ODS en un entorno social gen\u00e9rico y en un entorno profesional especializado en el \u00e1mbito de la comunicaci\u00f3n.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab45cd97-d5\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_8b8f59-71{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_8b8f59-71 .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_8b8f59-71 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_8b8f59-71 .kt-info-svg-icon-flip, .kt-info-box7283_8b8f59-71 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_8b8f59-71 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_8b8f59-71 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_8b8f59-71 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_8b8f59-71\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Plan de estudios<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Primer curso<\/h4>\n\n\n<style>.kt-accordion-id7283_691a24-49 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id7283_691a24-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_691a24-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_691a24-49:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id7283_691a24-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id7283_691a24-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id7283_691a24-49 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7283_691a24-49 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id7283_691a24-49 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_691a24-49 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_691a24-49 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_691a24-49 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7283_691a24-49 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane7283_89d8b5-36\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"> 1. Elementos de sociolog\u00eda y de comunicaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo proped\u00e9utico introducir al alumnado del B\u00e1txelor en los conceptos fundamentales de la disciplina sociol\u00f3gica, a partir de los cuales abordar las principales especializaciones que afectan al mundo de las ciencias de la comunicaci\u00f3n. Y en una segunda parte, el objetivo se centra en introducir al alumnado en el mundo te\u00f3rico propio de la ciencia de la comunicaci\u00f3n.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer los conceptos fundamentales de la Sociolog\u00eda<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Sociolog\u00eda de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la teor\u00eda de la opini\u00f3n p\u00fablica<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de los Medios de Comunicaci\u00f3n Social<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Sociolog\u00eda del Consumo<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Sociolog\u00eda Pol\u00edtica y Electoral<\/li>\n\n\n\n<li>Conocer los conceptos fundamentales de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Conocer las principales teor\u00edas de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Comunicaci\u00f3n Grupal<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Comunicaci\u00f3n de Masas<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Comunicaci\u00f3n Corporativa<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la comunicaci\u00f3n intercultural<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Continguts<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La Sociolog\u00eda como disciplina cient\u00edfica<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>La teor\u00eda de la Opini\u00f3n P\u00fablica<\/li>\n\n\n\n<li>Los Medios de Comunicaci\u00f3n Social<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda del Consumo<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Sociolog\u00eda Pol\u00edtica y Electoral<\/li>\n\n\n\n<li>Los conceptos fundamentales de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Las principales teor\u00edas de la Comunicaci\u00f3n<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Grupal<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n de Masas<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Corporativa<\/li>\n\n\n\n<li>Los elementos constitutivos de la Comunicaci\u00f3n Intercultural<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane7283_9602e8-6f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. Elementos de psicolog\u00eda y de Relaciones P\u00fablicas<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<strong> <\/strong><\/h5>\n\n\n\n<p>La materia tiene como objetivo proped\u00e9utico introducir al alumnado del B\u00e1txelor en los conceptos fundamentales de la Comunicaci\u00f3n y de la Psicolog\u00eda, a partir de los cuales abordar las principales especializaciones que afectan a las ciencias de la comunicaci\u00f3n en general, y muy particularmente a las relaciones p\u00fablicas. Y en una segunda parte, el objetivo se centra en introducir al alumnado en el mundo especializado de las relaciones p\u00fablicas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer los conceptos fundamentales de la Psicolog\u00eda<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Psicolog\u00eda Social<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la Psicolog\u00eda del Consumidor<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos sobre el lenguaje, el pensamiento y la creatividad<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos de la comunicaci\u00f3n en la interacci\u00f3n social<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos de las relaciones interpersonales y sociales<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos que configuran los sistemas y procesos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos que configuran los medios y t\u00e9cnicas de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos constitutivos que configuran los sectores de las relaciones p\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos constitutivos que configuran la planificaci\u00f3n estrat\u00e9gica de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos b\u00e1sicos que configuran el protocolo y la organizaci\u00f3n de eventos<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La Psicolog\u00eda como disciplina cient\u00edfica<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Psicolog\u00eda Social<\/li>\n\n\n\n<li>La especializaci\u00f3n en la Psicolog\u00eda del Consumidor<\/li>\n\n\n\n<li>El lenguaje, el pensamiento y la creatividad<\/li>\n\n\n\n<li>La comunicaci\u00f3n en la interacci\u00f3n social<\/li>\n\n\n\n<li>Las relaciones interpersonales y sociales<\/li>\n\n\n\n<li>Las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los sistemas y procesos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los medios y t\u00e9cnicas de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Los sectores de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>La planificaci\u00f3n estrat\u00e9gica de Relaciones P\u00fablicas -El protocolo y la organizaci\u00f3n de eventos<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7283_7637ea-dc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Elementos de publicidad y de marketing<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo en su primera parte introducir al alumnado del B\u00e0xelor en los conceptos fundamentales de la Publicidad, a partir de los cuales basar una aproximaci\u00f3n a los principales elementos de la disciplina. La segunda parte de la materia tiene los mismos objetivos, pero dirigidos a la disciplina del Marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer los conceptos fundamentales de la Publicidad<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la marca publicitaria<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de la agencia publicitaria<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de los medios publicitarios<\/li>\n\n\n\n<li>Conocer los elementos que configuran la planificaci\u00f3n y la estrategia publicitaria<\/li>\n\n\n\n<li>Conocer los elementos que configuran el r\u00e9gimen jur\u00eddico de la Publicidad<\/li>\n\n\n\n<li>Conocer los conceptos fundamentales del Marketing<\/li>\n\n\n\n<li>Conocer los elementos constitutivos del an\u00e1lisis del Mercado y de la Competencia<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de las Pol\u00edticas de Producto y Servicio<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de las Pol\u00edticas de Precios<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de las Pol\u00edticas de Distribuci\u00f3n Comercial<\/li>\n\n\n\n<li>Conocer los elementos constitutivos de las Pol\u00edticas de Comunicaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los conceptos fundamentales de la Publicidad<\/li>\n\n\n\n<li>Los elementos constitutivos de la marca publicitaria<\/li>\n\n\n\n<li>Los elementos constitutivos de la agencia publicitaria<\/li>\n\n\n\n<li>Los elementos constitutivos de los medios publicitarios<\/li>\n\n\n\n<li>Los elementos que configuran la planificaci\u00f3n y la estrategia publicitaria<\/li>\n\n\n\n<li>Los elementos que configuran el r\u00e9gimen jur\u00eddico de la Publicidad<\/li>\n\n\n\n<li>Los conceptos fundamentales del Marketing<\/li>\n\n\n\n<li>Los elementos constitutivos del an\u00e1lisis del Mercado y de la Competencia<\/li>\n\n\n\n<li>Los elementos constitutivos de las Pol\u00edticas de Producto y Servicio<\/li>\n\n\n\n<li>Los elementos constitutivos de las Pol\u00edticas de Precios<\/li>\n\n\n\n<li>Los elementos constitutivos de las Pol\u00edticas de Distribuci\u00f3n Comercial<\/li>\n\n\n\n<li>Los elementos constitutivos de las Pol\u00edticas de Comunicaci\u00f3n<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7283_782837-c1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. Elementos de periodismo y de informaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo introducir al alumnado del B\u00e1txelor en el campo espec\u00edfico de las ciencias de la informaci\u00f3n y en el ejercicio profesional del periodismo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Comprender la naturaleza especial de la relaci\u00f3n entre la informaci\u00f3n y el periodismo<\/li>\n\n\n\n<li>Identificar los distintos roles profesionales implicados en el proceso period\u00edstico<\/li>\n\n\n\n<li>Identificar las rutinas productivas del proceso period\u00edstico<\/li>\n\n\n\n<li>Conocer el papel del periodismo y de los medios de comunicaci\u00f3n como generadores de agenda medi\u00e1tica, pol\u00edtica y p\u00fablica<\/li>\n\n\n\n<li>Comprender c\u00f3mo los nuevos formatos rompen con las barreras tradicionales de los g\u00e9neros period\u00edsticos<\/li>\n\n\n\n<li>Comprender el peso de la \u00e9tica en el periodismo, en la generaci\u00f3n de opini\u00f3n p\u00fablica<\/li>\n\n\n\n<li>Identificar el marco legal de la profesi\u00f3n period\u00edstica<\/li>\n\n\n\n<li>Conocer la labor de periodista en la elaboraci\u00f3n de la noticia<\/li>\n\n\n\n<li>Conocer el ejercicio period\u00edstico en un medio impreso<\/li>\n\n\n\n<li>Conocer el ejercicio period\u00edstico en los medios audiovisuales<\/li>\n\n\n\n<li>Conocer el ejercicio period\u00edstico y los retos del entorno digital<\/li>\n\n\n\n<li>Conocer el ejercicio period\u00edstico en Andorra<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La informaci\u00f3n y el periodismo<\/li>\n\n\n\n<li>El rol del periodista<\/li>\n\n\n\n<li>Las rutinas productivas<\/li>\n\n\n\n<li>La agenda setting<\/li>\n\n\n\n<li>Nuevas narrativas<\/li>\n\n\n\n<li>La \u00e9tica profesional<\/li>\n\n\n\n<li>El ejercicio de la profesi\u00f3n period\u00edstica<\/li>\n\n\n\n<li>Del hecho a la informaci\u00f3n: la labor de periodista en la elaboraci\u00f3n de la noticia<\/li>\n\n\n\n<li>El ejercicio period\u00edstico en un medio impreso<\/li>\n\n\n\n<li>El ejercicio period\u00edstico en los medios audiovisuales<\/li>\n\n\n\n<li>El ejercicio period\u00edstico y los retos del entorno digital<\/li>\n\n\n\n<li>El ejercicio period\u00edstico en Andorra<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane7283_14072e-7d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. Expresi\u00f3n escrita y audiovisual<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo dar a conocer al alumnado del B\u00e1txelor el conjunto de t\u00e9cnicas, modelos y elementos que intervienen en los procesos de expresi\u00f3n comunicativa en todas sus dimensiones.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Identificar los perfiles profesionales de los redactores period\u00edstico, publicitario y de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos de la redacci\u00f3n comunicativa<\/li>\n\n\n\n<li>Conocer las distintas t\u00e9cnicas de redacci\u00f3n en medios impresos y audiovisuales<\/li>\n\n\n\n<li>Conocer los elementos presentes en la relaci\u00f3n entre redacci\u00f3n e imagen audiovisual<\/li>\n\n\n\n<li>Conocer las distintas t\u00e9cnicas de redacci\u00f3n en Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer las distintas t\u00e9cnicas de redacci\u00f3n on-line en Publicidad y Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Identificar los rasgos caracter\u00edsticos de la narrativa audiovisual en la comunicaci\u00f3n<\/li>\n\n\n\n<li>Identificar los elementos que participan en la construcci\u00f3n del relato audiovisual (storytelling)<\/li>\n\n\n\n<li>Identificar las funcionalidades del sonido en la dimensi\u00f3n comunicativa<\/li>\n\n\n\n<li>Conocer los elementos que participan en el montaje audiovisual<\/li>\n\n\n\n<li>Conocer los elementos que participan en la postproducci\u00f3n audiovisual<\/li>\n\n\n\n<li>Identificar las estructuras narrativas interactivas<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Redactor period\u00edstico, el publicitario y el de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Elementos de la redacci\u00f3n comunicativa<\/li>\n\n\n\n<li>Redacci\u00f3n en medios impresos y audiovisuales<\/li>\n\n\n\n<li>Redacci\u00f3n e imagen audiovisual<\/li>\n\n\n\n<li>Redacci\u00f3n en Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Redacci\u00f3n on-line en Publicidad y Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Narrativa audiovisual en la comunicaci\u00f3n<\/li>\n\n\n\n<li>Construcci\u00f3n del relato audiovisual (storytelling)<\/li>\n\n\n\n<li>El sonido en la dimensi\u00f3n comunicativa<\/li>\n\n\n\n<li>Elementos del montaje audiovisual<\/li>\n\n\n\n<li>La postproducci\u00f3n audiovisual<\/li>\n\n\n\n<li>Las estructuras narrativas interactivas<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Segundo curso<\/h4>\n\n\n<style>.kt-accordion-id7283_466dc0-86 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id7283_466dc0-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_466dc0-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_466dc0-86:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id7283_466dc0-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id7283_466dc0-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id7283_466dc0-86 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7283_466dc0-86 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id7283_466dc0-86 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_466dc0-86 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_466dc0-86 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_466dc0-86 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7283_466dc0-86 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane7283_4c3c5a-be\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"> 6. Estrategia y T\u00e9cnicas Publicitarias<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo introducir al alumnado del B\u00e1txelor en el planteamiento estrat\u00e9gico de la acci\u00f3n publicitaria y conocer las t\u00e9cnicas al alcance para poder desarrollarlo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer el concepto de estrategia aplicado a la actividad publicitaria<\/li>\n\n\n\n<li>Definir la estrategia publicitaria en el Plan de Marketing<\/li>\n\n\n\n<li>Comprender los conceptos estrat\u00e9gicos b\u00e1sicos: briefing, objetivos de comunicaci\u00f3n y medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Identificar los elementos de la estrategia publicitaria: target, \u00e1mbito geogr\u00e1fico, cobertura, afinidad, estacionalidad e intensidad.<\/li>\n\n\n\n<li>Dominar los mecanismos estrat\u00e9gicos de base conductista, motivacional y cognitiva<\/li>\n\n\n\n<li>Identificar las tipolog\u00edas de estrategias seg\u00fan la orientaci\u00f3n al canal de distribuci\u00f3n o al consumidor final: push y pull<\/li>\n\n\n\n<li>Identificar las fases de la gesti\u00f3n de patrocinios<\/li>\n\n\n\n<li>Conocer el dise\u00f1o de programas de CRM<\/li>\n\n\n\n<li>Identificar las caracter\u00edsticas de la publicidad en el punto de venta<\/li>\n\n\n\n<li>Conocer los conceptos de Advertainment y Advergaming<\/li>\n\n\n\n<li>Identificar las caracter\u00edsticas de la publicidad de \u00abguerrilla\u00bb -Usar las t\u00e9cnicas publicitarias especializadas m\u00e1s comunes<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>El concepto de estrategia aplicado a la actividad publicitaria<\/li>\n\n\n\n<li>La estrategia publicitaria en el Plan de Marketing<\/li>\n\n\n\n<li>Conceptos estrat\u00e9gicos b\u00e1sicos: briefing, objetivos de comunicaci\u00f3n y medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Elementos de la estrategia publicitaria: target, \u00e1mbito geogr\u00e1fico, cobertura, afinidad, estacionalidad e intensidad<\/li>\n\n\n\n<li>Mecanismos estrat\u00e9gicos de base conductista, motivacional y cognitiva<\/li>\n\n\n\n<li>Tipolog\u00edas de estrategias seg\u00fan la orientaci\u00f3n al canal de distribuci\u00f3n o al consumidor final: push y pull<\/li>\n\n\n\n<li>La gesti\u00f3n de patrocinios<\/li>\n\n\n\n<li>Dise\u00f1o de programas de CRM<\/li>\n\n\n\n<li>Publicidad en el punto de venta<\/li>\n\n\n\n<li>Advertainment y Advergaming<\/li>\n\n\n\n<li>Publicidad de \u00abguerrilla\u00bb<\/li>\n\n\n\n<li>T\u00e9cnicas publicitarias especializadas m\u00e1s comunes<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane7283_b74b3f-8c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">7. Estrategia y T\u00e9cnicas de Relaciones P\u00fablicas<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n <\/h5>\n\n\n\n<p>La materia tiene como objetivo introducir al alumnado del B\u00e1txelor en el planteamiento estrat\u00e9gico de las relaciones p\u00fablicas y conocer las t\u00e9cnicas al alcance para poder desarrollarlo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer los conceptos adoptados de la filosof\u00eda gerencial en las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Dominar los elementos de la auditor\u00eda de relaciones p\u00fablicas<\/li>\n\n\n\n<li>Definir el mapa de p\u00fablicos en las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Dominar los modelos para el establecimiento de los logros y objetivos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer los elementos de un presupuesto, la estructura de los recursos humanos y las t\u00e9cnicas de gesti\u00f3n del tiempo<\/li>\n\n\n\n<li>Dominar los modelos de control de calidad de los servicios de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Comprender las diferentes contextualizaciones de las t\u00e9cnicas de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de co-orientaci\u00f3n entre las organizaciones y sus p\u00fablicos<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de relaciones internas<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de relaciones externas<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de Relaciones P\u00fablicas de apoyo al Marketing y la Comunicaci\u00f3n Pol\u00edtica<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de evaluaci\u00f3n de la eficacia de las t\u00e9cnicas de Relaciones P\u00fablicas<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Filosof\u00eda gerencial de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Auditor\u00eda de relaciones p\u00fablicas<\/li>\n\n\n\n<li>El mapa de p\u00fablicos<\/li>\n\n\n\n<li>Hitos y objetivos de las Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Presupuesto, recursos humanos y gesti\u00f3n del tiempo<\/li>\n\n\n\n<li>Control de calidad de los servicios de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>Contextualizaci\u00f3n de las t\u00e9cnicas de Relaciones P\u00fablicas<\/li>\n\n\n\n<li>T\u00e9cnicas de co-orientaci\u00f3n entre las organizaciones y sus p\u00fablicos<\/li>\n\n\n\n<li>T\u00e9cnicas de relaciones internas<\/li>\n\n\n\n<li>T\u00e9cnicas de relaciones externas<\/li>\n\n\n\n<li>T\u00e9cnicas de Relaciones P\u00fablicas de apoyo al Marketing y la Comunicaci\u00f3n Pol\u00edtica<\/li>\n\n\n\n<li>Evaluaci\u00f3n de la eficacia de las t\u00e9cnicas de Relaciones P\u00fablicas<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7283_ea0d57-bf\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">8.  Comunicaci\u00f3n Especializada<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene como objetivo en su primera parte introducir al alumnado del B\u00e1txelor en el \u00e1mbito de la comunicaci\u00f3n especializada en las situaciones de crisis. La segunda parte de la materia tiene como objetivo introducirlo en la dimensi\u00f3n profesional de la persona que debe responsabilizarse personalmente del cargo de portavoz de las organizaciones.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Comprender la naturaleza de las crisis y su proyecci\u00f3n comunicativa<\/li>\n\n\n\n<li>Identificar los rasgos caracter\u00edsticos de la comunicaci\u00f3n especializada en crisis<\/li>\n\n\n\n<li>Identificar los elementos y agentes que participan y act\u00faan en las situaciones de crisis<\/li>\n\n\n\n<li>Identificar los rasgos caracter\u00edsticos de las crisis on line<\/li>\n\n\n\n<li>Identificar los elementos b\u00e1sicos de la gesti\u00f3n comunicativa de las crisis<\/li>\n\n\n\n<li>Conocer las estrategias comunicativas de respuesta a las crisis<\/li>\n\n\n\n<li>Conocer el rol del portavoz en el capital relacional de las organizaciones<\/li>\n\n\n\n<li>Identificar los modelos de portavoces dentro de las organizaciones<\/li>\n\n\n\n<li>Dominar las t\u00e9cnicas para una presentaci\u00f3n eficaz del portavoz<\/li>\n\n\n\n<li>Dominar las t\u00e9cnicas para asegurar entrevistas y comparecencias eficaces frente a los medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Identificar los rasgos caracter\u00edsticos de las funciones de los portavoces en la comunicaci\u00f3n on line<\/li>\n\n\n\n<li>Identificar los rasgos caracter\u00edsticos de las funciones de los portavoces en los procesos de negociaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Crisis y crisis comunicativa<\/li>\n\n\n\n<li>La comunicaci\u00f3n especializada en crisis<\/li>\n\n\n\n<li>Elementos y agentes en las situaciones de crisis<\/li>\n\n\n\n<li>Las crisis on line<\/li>\n\n\n\n<li>La gesti\u00f3n comunicativa de las crisis<\/li>\n\n\n\n<li>Estrategias comunicativas de respuesta a las crisis<\/li>\n\n\n\n<li>El capital relacional de les organitzacions<\/li>\n\n\n\n<li>Estructura de portavoces de las organizaciones y la oficina del portavoz<\/li>\n\n\n\n<li>Las presentaciones p\u00fablicas de los portavoces<\/li>\n\n\n\n<li>Las entrevistas y comparecencias ante los medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>Las funciones de los portavoces en la comunicaci\u00f3n on line<\/li>\n\n\n\n<li>Las funciones de los portavoces en los procesos de negociaci\u00f3n<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7283_2aa4a7-33\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">9. Documentaci\u00f3n e Investigaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la materia es introducir al alumnado del B\u00e1txelor en el mundo espec\u00edfico de la documentaci\u00f3n aplicada a la comunicaci\u00f3n, as\u00ed como a las t\u00e9cnicas b\u00e1sicas de investigaci\u00f3n social asociadas a la misma.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer las especificidades de la documentaci\u00f3n aplicada a la comunicaci\u00f3n<\/li>\n\n\n\n<li>Conocer los modelos de centros de documentaci\u00f3n en las empresas de comunicaci\u00f3n<\/li>\n\n\n\n<li>Identificar las principales fuentes documentales para la comunicaci\u00f3n<\/li>\n\n\n\n<li>Conocer los modelos de gesti\u00f3n de Internet como fuente de informaci\u00f3n y documentaci\u00f3n<\/li>\n\n\n\n<li>Comprender el concepto de capital intelectual de las organizaciones<\/li>\n\n\n\n<li>Conocer los modelos de gesti\u00f3n del conocimiento en las organizaciones<\/li>\n\n\n\n<li>Conocer las especificidades de las fuentes de informaci\u00f3n para la investigaci\u00f3n<\/li>\n\n\n\n<li>Describir los procesos y dise\u00f1os de la investigaci\u00f3n<\/li>\n\n\n\n<li>Identificar las t\u00e9cnicas de investigaci\u00f3n cualitativas<\/li>\n\n\n\n<li>Identificar las t\u00e9cnicas de investigaci\u00f3n cuantitativas<\/li>\n\n\n\n<li>Aplicar la teor\u00eda y la pr\u00e1ctica del muestreo -Elaborar un an\u00e1lisis de datos y el informe de resultados correspondiente<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>La documentaci\u00f3n aplicada a la comunicaci\u00f3n<\/li>\n\n\n\n<li>Los centros de documentaci\u00f3n en las empresas de comunicaci\u00f3n<\/li>\n\n\n\n<li>Las fuentes documentales para la comunicaci\u00f3n<\/li>\n\n\n\n<li>La gesti\u00f3n de Internet como fuente de informaci\u00f3n y documentaci\u00f3n<\/li>\n\n\n\n<li>El capital intelectual de las organizaciones<\/li>\n\n\n\n<li>La gesti\u00f3n del conocimiento en las organizaciones<\/li>\n\n\n\n<li>Las fuentes de informaci\u00f3n para la investigaci\u00f3n<\/li>\n\n\n\n<li>Los procesos y los dise\u00f1os de la investigaci\u00f3n<\/li>\n\n\n\n<li>Las t\u00e9cnicas de investigaci\u00f3n cualitativas<\/li>\n\n\n\n<li>Las t\u00e9cnicas de investigaci\u00f3n cuantitativas<\/li>\n\n\n\n<li>La teor\u00eda y la pr\u00e1ctica del muestreo -El an\u00e1lisis de datos y el informe de resultados<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane7283_120ef0-d8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">10. Derecho de la Comunicaci\u00f3n y la Informaci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>Dotar al alumnado de un conocimiento cr\u00edtico y preciso sobre la configuraci\u00f3n constitucional de los derechos de la comunicaci\u00f3n y la informaci\u00f3n y su proyecci\u00f3n en las esferas social, pol\u00edtica y econ\u00f3mica, tanto a nivel andorrano como internacional.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Identificar los principales sujetos de la comunicaci\u00f3n y de la informaci\u00f3n y su posicionamiento.<\/li>\n\n\n\n<li>Identificar los elementos constitucionalizados los derechos a la comunicaci\u00f3n y la informaci\u00f3n en Andorra y en su entorno.<\/li>\n\n\n\n<li>Comprender la naturaleza social y jur\u00eddica de la conflictividad asociada a la libertad de expresi\u00f3n.<\/li>\n\n\n\n<li>Conocer los mecanismos legales de protecci\u00f3n y tutela de los derechos la comunicaci\u00f3n y la informaci\u00f3n a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Conocer los contenidos jur\u00eddicos y materiales de los derechos a el honor, la intimidad y la propia imagen a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Conocer el contenido jur\u00eddico y material del derecho de creaci\u00f3n y direcci\u00f3n de medios de comunicaci\u00f3n.<\/li>\n\n\n\n<li>Identificar los elementos b\u00e1sicos del estatuto jur\u00eddico del informador a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de las finalidades publicitarias a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de los medios publicitarios a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico espec\u00edfico del sector audiovisual de la comunicaci\u00f3n a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Dominar el r\u00e9gimen jur\u00eddico de la comunicaci\u00f3n e informaci\u00f3n de los poderes p\u00fablicos a nivel andorrano e internacional.<\/li>\n\n\n\n<li>Conocer el marco internacional del Derecho a la comunicaci\u00f3n y la informaci\u00f3n y su concreci\u00f3n andorrana.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los sujetos de la comunicaci\u00f3n y de la informaci\u00f3n: ciudadan\u00eda, agentes profesionales y poderes p\u00fablicos.<\/li>\n\n\n\n<li>Derecho de la informaci\u00f3n y derecho a la informaci\u00f3n en el r\u00e9gimen constitucional.<\/li>\n\n\n\n<li>Libertad de expresi\u00f3n y derecho a la comunicaci\u00f3n: conceptos, l\u00edmites y conflicto de derechos.<\/li>\n\n\n\n<li>Protecci\u00f3n y tutela de los derechos a la comunicaci\u00f3n y la informaci\u00f3n.<\/li>\n\n\n\n<li>Los derechos al honor, la intimidad y la propia imagen.<\/li>\n\n\n\n<li>El Derecho de creaci\u00f3n y direcci\u00f3n de medios de comunicaci\u00f3n.<\/li>\n\n\n\n<li>El estatuto jur\u00eddico del informador.<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de las finalidades publicitarias.<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de los medios publicitarios.<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico espec\u00edfico del sector audiovisual de la comunicaci\u00f3n.<\/li>\n\n\n\n<li>R\u00e9gimen jur\u00eddico de la comunicaci\u00f3n e informaci\u00f3n de los poderes p\u00fablicos.<\/li>\n\n\n\n<li>El marco internacional del Derecho a la comunicaci\u00f3n y la informaci\u00f3n.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Tercer Curso<\/h4>\n\n\n<style>.kt-accordion-id7283_f03f2a-99 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id7283_f03f2a-99 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;font-size:18px;line-height:24px;color:#444444;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id7283_f03f2a-99 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id7283_f03f2a-99:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id7283_f03f2a-99 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}}@media all and (max-width: 1024px){.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}}@media all and (max-width: 1024px){.kt-accordion-id7283_f03f2a-99 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}@media all and (max-width: 767px){.kt-accordion-id7283_f03f2a-99 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7283_f03f2a-99 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id7283_f03f2a-99 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id7283_f03f2a-99 .kt-blocks-accordion-header:focus-visible{border-top:1px solid #d4d4d4;border-right:1px solid #d4d4d4;border-bottom:1px solid #d4d4d4;border-left:2px solid #d4d4d4;}.kt-accordion-id7283_f03f2a-99 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id7283_f03f2a-99 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #0e9cd1;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7283_f03f2a-99 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane7283_aef04b-50\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">11. Medios y Campa\u00f1as Publicitarias<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El objetivo de la materia es aportar al alumnado del B\u00e0txelor un conocimiento pr\u00e1ctico de los modelos y t\u00e9cnicas que intervienen en la gesti\u00f3n de los medios publicitarios y de las campa\u00f1as publicitarias.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Comprender los conceptos b\u00e1sicos sobre medios, espacios y formatos publicitarios<\/li>\n\n\n\n<li>Identificar a los actores en la planificaci\u00f3n de medios publicitarios<\/li>\n\n\n\n<li>Conocer los modelos de an\u00e1lisis de los medios publicitarios<\/li>\n\n\n\n<li>Dominar las fuentes y herramientas para la investigaci\u00f3n sobre los medios publicitarios<\/li>\n\n\n\n<li>Conocer los modelos de estrategia de medios publicitarios<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de planificaci\u00f3n, negociaci\u00f3n y gesti\u00f3n de las campa\u00f1as de medios publicitarios<\/li>\n\n\n\n<li>Conocer los elementos del briefing y el contrabriefing<\/li>\n\n\n\n<li>Dominar el an\u00e1lisis DAFO<\/li>\n\n\n\n<li>Conocer los elementos del dise\u00f1o de la estrategia creativa: to y forma, concepto creativo, insight, reason way, copy, slogan, USP<\/li>\n\n\n\n<li>Conocer los elementos del plan de medios y soportes publicitarios<\/li>\n\n\n\n<li>Dominar las t\u00e9cnicas pre-test y post-test de la investigaci\u00f3n publicitaria<\/li>\n\n\n\n<li>Dominar las fases y conceptos de la presupuestaci\u00f3n, calendarizaci\u00f3n y control de la campa\u00f1a publicitaria<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Los medios, espacios y formatos publicitarios: conceptos b\u00e1sicos<\/li>\n\n\n\n<li>Los actores en la planificaci\u00f3n de medios publicitarios<\/li>\n\n\n\n<li>El an\u00e1lisis de los medios publicitarios<\/li>\n\n\n\n<li>Fuentes y herramientas para la investigaci\u00f3n sobre los medios publicitarios<\/li>\n\n\n\n<li>La estrategia de medios publicitarios<\/li>\n\n\n\n<li>Planificaci\u00f3n, negociaci\u00f3n y gesti\u00f3n de las campa\u00f1as de medios publicitarios<\/li>\n\n\n\n<li>El briefing y el contrabriefing<\/li>\n\n\n\n<li>El an\u00e1lisis DAFO: objetivos de las campa\u00f1as y p\u00fablicos objetivos<\/li>\n\n\n\n<li>Dise\u00f1o de la estrategia creativa: to y forma, concepto creativo, insight, reason way, copy, slogan, USP<\/li>\n\n\n\n<li>Plan de medios y soportes publicitarios<\/li>\n\n\n\n<li>B\u00fasqueda publicitaria: pre-test y post-test<\/li>\n\n\n\n<li>Presupuesto, calendario y control de la campa\u00f1a de publicidad<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane7283_6283f6-09\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">12. Campa\u00f1as de RRPP y Organizaci\u00f3n de Eventos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n <\/h5>\n\n\n\n<p>El objetivo de la materia es aportar al alumnado del B\u00e1txelor un conocimiento pr\u00e1ctico de los modelos y t\u00e9cnicas que intervienen en la gesti\u00f3n de las campa\u00f1as de relaciones p\u00fablicas y en la organizaci\u00f3n profesional de eventos.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Identificar las claves del posicionamiento corporativo<\/li>\n\n\n\n<li>Identificar los modelos y t\u00e9cnicas aplicables a las campa\u00f1as orientadas a la gesti\u00f3n del cambio en la cultura organizacional<\/li>\n\n\n\n<li>Conocer los fundamentos de la campa\u00f1a de comunicaci\u00f3n interna<\/li>\n\n\n\n<li>Conocer los fundamentos de la campa\u00f1a de comunicaci\u00f3n en el Sector P\u00fablico<\/li>\n\n\n\n<li>Conocer los fundamentos de la campa\u00f1a de comunicaci\u00f3n corporativa<\/li>\n\n\n\n<li>Conocer las bases diferenciales de las campa\u00f1as de comunicaci\u00f3n pol\u00edtica y electoral<\/li>\n\n\n\n<li>Planificaci\u00f3n y gesti\u00f3n de los eventos<\/li>\n\n\n\n<li>Planes de comunicaci\u00f3n de los eventos<\/li>\n\n\n\n<li>Dominar las reglas del protocolo oficial<\/li>\n\n\n\n<li>Dominar las reglas del protocolo social<\/li>\n\n\n\n<li>Dominar las reglas del protocolo empresarial<\/li>\n\n\n\n<li>Conocer los elementos del programa de Protocolo<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>El posicionamiento corporativo<\/li>\n\n\n\n<li>Campa\u00f1as orientadas a la gesti\u00f3n del cambio en la cultura organizacional<\/li>\n\n\n\n<li>Fundamentos de la campa\u00f1a de comunicaci\u00f3n interna<\/li>\n\n\n\n<li>Fundamentos de la campa\u00f1a de comunicaci\u00f3n en el Sector P\u00fablico<\/li>\n\n\n\n<li>Fundamentos de la campa\u00f1a de comunicaci\u00f3n corporativa<\/li>\n\n\n\n<li>Bases de las campa\u00f1as de comunicaci\u00f3n pol\u00edtica y electoral<\/li>\n\n\n\n<li>Planificaci\u00f3n y gesti\u00f3n de los eventos<\/li>\n\n\n\n<li>Planes de comunicaci\u00f3n de los eventos<\/li>\n\n\n\n<li>Protocolo oficial<\/li>\n\n\n\n<li>Protocolo social<\/li>\n\n\n\n<li>Protocolo empresarial <\/li>\n\n\n\n<li>El programa de protocolo<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7283_b9eb87-39\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">13. Organizaci\u00f3n y gesti\u00f3n de la empresa<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene por objetivo dotar al alumnado de un conocimiento te\u00f3rico y pr\u00e1ctico de car\u00e1cter proped\u00e9utico que le permita entender la naturaleza de la empresa y sus dimensiones administrativa, financiera, productiva y comercial.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Comprender la naturaleza econ\u00f3mica y social de la empresa y de sus tipolog\u00edas<\/li>\n\n\n\n<li>Identificar los elementos que configuran el entorno de la actividad empresarial y proporcionan los recursos para su funcionamiento<\/li>\n\n\n\n<li>Conocer los elementos que constituyen la estructura b\u00e1sica de una organizaci\u00f3n empresarial<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de la comunicaci\u00f3n en la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de la contabilidad de la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de los recursos humanos de la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de las finanzas de la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n del marketing en la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n comercial de la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n de la comunicaci\u00f3n en la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n log\u00edstica de la empresa<\/li>\n\n\n\n<li>Conocer los conceptos y t\u00e9cnicas b\u00e1sicas de la gesti\u00f3n estrat\u00e9gica en la empresa<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Concepto de empresa y los distintos tipos de empresas<\/li>\n\n\n\n<li>El entorno empresarial y los recursos de la empresa<\/li>\n\n\n\n<li>La estructura organizativa de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n de la comunicaci\u00f3n en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n contable de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n de personas en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n financiera de la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n del marketing en la empresa<\/li>\n\n\n\n<li>Gesti\u00f3n comercial<\/li>\n\n\n\n<li>Gesti\u00f3n de la producci\u00f3n<\/li>\n\n\n\n<li>Gesti\u00f3n de la log\u00edstica <\/li>\n\n\n\n<li>Gesti\u00f3n estrat\u00e9gica de la empresa<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7283_3224a6-17\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">14. Publicidad y Marketing Digital<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>La materia tiene por objetivo aportar al alumnado del B\u00e0txelor unos fundamentos actualizados del conjunto de pr\u00e1cticas y enfoques digitales aplicados a la publicidad y el marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Objetivos<\/h5>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>Conocer los fundamentos de la publicidad on line<\/li>\n\n\n\n<li>Identificar los soportes y formatos audiovisuales publicitarios de Internet<\/li>\n\n\n\n<li>Conocer el funcionamiento de la publicidad en los buscadores de Internet<\/li>\n\n\n\n<li>Conocer el funcionamiento de la publicidad en la telefon\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas de planificaci\u00f3n de la inserci\u00f3n publicitaria on line<\/li>\n\n\n\n<li>Identificar los ratios display, search, email-marketing<\/li>\n\n\n\n<li>Comprender la definici\u00f3n, objetivos y utilidad del marketing digital<\/li>\n\n\n\n<li>Conocer las t\u00e9cnicas del marketing digital<\/li>\n\n\n\n<li>Identificar los motores de b\u00fasqueda del marketing digital (SEO)<\/li>\n\n\n\n<li>Conocer el sistema de medici\u00f3n del marketing digital KPIs<\/li>\n\n\n\n<li>Conocer las fases y conceptos del plan de marketing digital<\/li>\n\n\n\n<li>Identificar las tendencias de futuro del marketing digital a partir de la informaci\u00f3n actual<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Los fundamentos de la publicidad on line<\/li>\n\n\n\n<li>Soportes y formatos audiovisuales publicitarios de Internet<\/li>\n\n\n\n<li>Publicidad en buscadores y enlaces patrocinados<\/li>\n\n\n\n<li>Publicidad en telefon\u00eda m\u00f3vil<\/li>\n\n\n\n<li>Planificaci\u00f3n y formas de inserci\u00f3n de publicidad on line<\/li>\n\n\n\n<li>Ratis de los principales formatos publicitarios: display, search, email-marketing<\/li>\n\n\n\n<li>El m\u00e0rqueting digital: definici\u00f3, objectius i utilitat<\/li>\n\n\n\n<li>Las t\u00e9cnicas del marketing digital<\/li>\n\n\n\n<li>Los motores de b\u00fasqueda del marketing digital (SEO)<\/li>\n\n\n\n<li>La medici\u00f3n del marketing digital: KPIs<\/li>\n\n\n\n<li>El plan de marketing digital<\/li>\n\n\n\n<li>Tendencias de futuro del marketing digital<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane7283_4fbb3d-6b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">15. Libre elecci\u00f3n<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h5 class=\"wp-block-heading\">Descripci\u00f3n<\/h5>\n\n\n\n<p>El alumno escoge una de las materias de cualquier de los otros bachelors para completar su formaci\u00f3n<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Contenidos<\/h5>\n\n\n\n<p>Libre elecci\u00f3n<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab0e9fdf-2a\"><div class=\"kt-tab-inner-content-inner\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_5b98ce-3c{max-width:95%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;max-width:95%;padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;margin-left:0px;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-media-align-top .kt-blocks-info-box-media-container{max-width:100%;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-media .kt-info-box-image{width:87px;height:auto;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_5b98ce-3c .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image, .kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media .kt-info-box-image path{fill:#8e861e;}.kt-info-box7283_5b98ce-3c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box7283_5b98ce-3c .kt-info-svg-icon-flip, .kt-info-box7283_5b98ce-3c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#8e861e;background:#ffffff;border-color:#eeeeee;}.kt-info-box7283_5b98ce-3c .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_5b98ce-3c .kt-infobox-textcontent .kt-blocks-info-box-text{color:#555555;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box7283_5b98ce-3c .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box7283_5b98ce-3c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Evaluaci\u00f3n<\/h2><\/div><\/span><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Te\u00f3ricas: <\/h4>\n\n\n\n<p>Prueba test de 80 preguntas con 4 opciones de respuesta diferentes. El resultado de la prueba se declara Apto si el n\u00famero de respuestas correctas llega a 60. La calificaci\u00f3n obtenida pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00e1cticas: <\/h4>\n\n\n\n<p>Prueba pr\u00e1ctica consistente en desarrollar 6 cuestiones correspondientes a 6 casos o ejercicios diferentes de cada materia. El resultado de la prueba se declara Apto si se responden correctamente y completa 4 de las 6 cuestiones. La calificaci\u00f3n obtenida pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acad\u00e9micas Individuales o Colaborativas:<\/h4>\n\n\n\n<p>Realizaci\u00f3n individual o en grupo del Trabajo Acad\u00e9mico obligatorio en cada materia. El Trabajo Acad\u00e9mico se declara Apto y si se comprueba la efectiva realizaci\u00f3n de todas las partes en el plazo establecido en el calendario y ha recibido una valoraci\u00f3n positiva en un m\u00ednimo de 7 de los 10 par\u00e1metros del Informe Evaluador. La calificaci\u00f3n obtenida pondera el 30% del total.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Participativas: <\/h4>\n\n\n\n<p>Participaci\u00f3n en los 6 debates planteados en cada materia a trav\u00e9s del Foro. La participaci\u00f3n se declara Apta si el alumnado ha participado en un m\u00ednimo de 5 debates y ha recibido una valoraci\u00f3n positiva en un m\u00ednimo de 7 de los 10 par\u00e1metros del Informe Evaluador. La calificaci\u00f3n obtenida pondera el 10% del total.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button boton_08\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eunivportal.euniv.eu\/index.php?lang=es\" target=\"_blank\" rel=\"boton_02 noopener noreferrer noopener\">Solicitud de admisi\u00f3n Bachelor<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_08\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eunivportal.euniv.eu\/index.php?action=solicitud-aep&amp;lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">Solicitud evaluacio\u0301n estudios previos<\/a><\/div>\n\n\n\n<div class=\"wp-block-button boton_08\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/euniv.eu\/wp-content\/uploads\/2026\/02\/B_COM_espanolv2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bachelor en Comunicaci\u00f3n El Bachelor en Comunicaci\u00f3n es un t\u00edtulo universitario estatal creado por el Decreto del Gobierno de Andorra del 22 de febrero de 2012, que proporciona una formaci\u00f3n \u2013tanto te\u00f3rica como pr\u00e1ctica\u2013 multidisciplinaria y general que est\u00e1 en consonancia con lo que piden la sociedad, las empresas y las tendencias actuales de trabajo &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-builder.php","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":15,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"class_list":["post-7283","page","type-page","status-publish","hentry","post","without-featured-image"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/7283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/comments?post=7283"}],"version-history":[{"count":31,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/7283\/revisions"}],"predecessor-version":[{"id":20214,"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/pages\/7283\/revisions\/20214"}],"wp:attachment":[{"href":"https:\/\/euniv.eu\/es\/wp-json\/wp\/v2\/media?parent=7283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}