Facultat de Ciències Econòmiques i Socials

Max Weber Chair:
Economic and social sciences

The Max Weber Chair in Economics and Society for specialised research is the scientific unit concerned with research in the fields of scientific knowledge related to the eUniv Faculty of Economic and Social Sciences.

The Max Weber Chair carries out the following activities:

Fostering specialised scientific calls, such as symposiums, congresses, conferences, meetings and roundtables, that contribute to scientific research in its fields and especially of people involved in its lines of doctoral research.

Implementation of advanced postgraduate training activities, such as conferences, courses and seminars, aimed at consolidating studies both in terms of the methodological line of research and the methodological initiation to pre-doctoral study.

People with a university master’s degree or equivalent can apply for admission to the following lines of research organized by the Chair for the Doctoral Program:

1. Name of the line of doctoral research

Social phenomenologies of the 21st century: sport and its impacts

2. UNESCO codes related to the research line
FIELDSUBFIELD
5100: Anthropology01: Cultural Anthropology
5300: Economics04: Economic Activity
5400: Geography04: Human Geography
5500: History99: Sports History
5600: Legal Sciences and Law99: Sports Law
5600: Pedagogy99: Sports Pedagogy
5900: Political Sciences99: Sports Politics
6100: Psychology14: Social Psychology
6200: Arts and Humanities99: Sports
6300: Sociology99: Sports Sociology
6308: Social Communication99: Sports Communication

3. Recommended admission requirements for candidates

Candidates are interested in research on the sports phenomenon and its multiple social impacts. Applicants hold a degree in the branches of Social and Legal Sciences, Health, or Arts and Humanities and are familiar with any of the aspects of Sport. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with an entity that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

Sociological Research Centre

6. Main Coordinator

Dr. Jordi Sauret

7. Subject Matter

This line of doctoral research studies sport as a set of expressions in human activity, which is projected individually and collectively from all perspectives (social, cultural, political, economic, business, communicative, technological, anthropological, etc.). The aim is to establish common elements and individual outlines that the phenomenon presents when it is the object of a comparative analysis between its disciplines. Initially, the leading centre confines the scope of the study matter to the Principality of Andorra and Spain.

8. Hypothesis

The line of research aims to demonstrate that sport in the 21st century is not an individual phenomenon per se, but is rather miscellaneous and diverse. Sport disciplines constitute, de facto and at all levels, perfectly singularized and differentiated expressions, both in terms of its practice and its consumption. Sports make a strong impact on the environment of the territory where it is practiced.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of sport as a social phenomenon.
  2. Theoretical approaches and perspectives applied in the study of sport.
  3. Methodology and techniques for the scientific analysis of the sports phenomenon.
  4. General and specialized documentary and bibliographic sources for the study of sport.
  • Second part
  1. Descriptive analysis of the origin and historical evolution of the normative and organizational regimes of the sport discipline case study.
  2. Descriptive analysis of the technical characteristics of the sport discipline case study in relation to its practice and / or consumption.
  3. Empirical analysis of the practice of the sport discipline case study in a predetermined territorial scope.
  4. Empirical analysis of the consumption of the sport discipline case study in a predetermined territorial scope.
  • Third part
  1. Analysis of the results obtained in the study of the sport discipline object of the doctoral research case in a predetermined territorial scope.
  2. Comparative analysis of the impact of the practice and / or consumption of the sport  discipline object of the doctoral research case in relation to the sports disciplines object of the doctoral research line.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following options as a case study:

  1. Football
  2. Golf
  3. Basketball
  4. Tennis
  5. Roller hockey
  6. Contact sports
  7. Ski

The cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another sports discipline.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Scientific calls and activities

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.01.spo@euniv.eu

PhD regulations: https://euniv.eu/universitat/normativa/

1. DenominaName of the line of doctoral research

Marketing of the 21st century: influencer marketing

2. UNESCO codes related to the research line
FIELDSUBFIELD
5101: Cultural Anthropology02: Dress
5311:Organization of Companies02: Marketing
5902: Political Sciences01: Public Opinion
6114: Social psychology17: Perceptions and social movements
6299: Artistic specialties01: Aesthetics and Communication
6303: General Sociology01: Comparative Sociology

3. Recommended admission requirements for candidates

Candidates are interested in research on marketing, communication and other auxiliary disciplines. Applicants hold a degree in the branches of Social and Legal Sciences, Health, or Arts and Humanities and are familiar with the methodology of market research. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with an entity that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

Centre for Marketing and Communication Studies

6. Main Coordinator

Dr. Josep L. del Olmo

7. Object of Study

This line of doctoral research studies the evolution of an emerging form of 21st century marketing: influence marketing, which is comparatively analysed through various economic and social spheres. The aim is to identify individual and dependent elements of this new marketing form, in accordance to the different environments. Initially, the leading centre confines the scope of the study case to the Principality of Andorra, Spain and Latin American countries.

8. Hypothesis

The line of research aims to study and demonstrate that use of influence marketing presents different levels of effectiveness and efficiency based on the sector in which it is applied, a fact that would allow explaining the different forms that it manifests in its current development.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.    
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of influencer marketing as an instrument of social communication.
  2. Theoretical approaches and perspectives applied in the study of influencer marketing.
  3. Methodology and techniques for the scientific analysis of influencer marketing.
  4. General and specialized documentary and bibliographic sources for the study of influence marketing.
  • Second part
  1. Descriptive analysis of the economic or social sector of the study case.
  2. Descriptive analysis of the general and specific characteristics of influence marketing used in the sector that is the object of the doctoral research study case.
  3. Empirical analysis of the real use of influence marketing in the sector object of the doctoral research.
  4. Empirical analysis of the results of the use of influence marketing in the sector object of the doctoral research.
  • Third part
  1. Conclusive analysis of the actual use of influence marketing in the study case sector.
  2. Comparative analysis of the impact of influence marketing in the study case sector in relation to other alternative marketing instruments.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following options as a case study:

  1. Fashion sector
  2. Food sector
  3. Sport sector
  4. Health sector
  5. Music sector

Study cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another sector.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Scientific calls and activities

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with a list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.02.mkg@euniv.eu

PhD regulations: https://euniv.eu/universitat/normativa/

1. Name of the line of doctoral research

The 21st century tax systems: the principality of Andorra

2. UNESCO codes related to the research line
FIELDSUBFIELD
5300: Economics01: Fiscal Policy and Public Finance
5500: History96: History of the economy
5600: Legal Sciences and Law04: Legal Organitzation
5900: Political Sciences06: Economic policy
6300: Sociology03: General Sociology

3. Recommended admission requirements for candidates

Candidates are interested in research on economic policy in general and on fiscal policy and public finances in particular. Applicants preferably hold a degree in the branches of Social and Legal Sciences, and are familiar with the methodology of economic and legal research. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with an entity that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

Centre for Financial and Tax Studies

6. Main Coordinator

Dr. Jordi Altayó

7. Object of Study

This line of doctoral research studies the structure of the Andorran tax system, with the aim of performing a systematic analysis and identifying its common elements and its singularities with respect to the set of tax systems in the European Union.

8. Hypothesis

The line of research is proposed, as a general hypothesis, to demonstrate that the tax system of the Principality of Andorra presents a qualitative structure comparable to current European tax models, and that its singularities are mainly present in the quantitative dimension.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of the tax system as an object of scientific study.
  2. Theoretical approaches and perspectives applied in the study of the tax system.
  3. Methodology and techniques for the scientific analysis of the tax system.
  4. General and specialized documentary and bibliographic sources for the study of the tax system.
  • Secondpart
  1. Descriptive analysis of the evolution of the Andorran tax system until its current structure.
  2. Descriptive analysis of the definition and legal regime of the Andorran tax object of the doctoral research.
  3. Empirical analysis of the evolution of the Andorran tribute object of the doctoral research.
  4. Comparative analysis of the results of the Andorran tribute object of the doctoral research case in relation to the whole of Europe.
  • Third part
  1. Conclusive analysis of the impact of the Andorran tax object of the doctoral research on the Andorran National Public Treasury
  2. Conclusive analysis of the impact of the Andorran tax object of the doctoral research case in relation to other taxes studied during the line of doctoral research.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following options as a case study:

  1. Personal income tax.
  2. Taxation of corporate entities.
  3. Taxation for the establishment of economic activities.
  4. Taxation of real estate.
  5. Indirect general taxation.
  6. Taxation of real estate assets transfers and their capital gains.
  7. Special taxation.

Study cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another tax.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Scientific calls and activities

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with a list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.03.tri@euniv.eu

PhD regulations: https://euniv.eu/universitat/normativa/

1. Name of the line of doctoral research

21st century business innovation: digital transformation

2. UNESCO codes related to the research line
FIELDSUBFIELD
3200: Medical Sciences99: Health Management
3300: Technological Sciences99: Industrial Organitzation Engineering
5300: Economics06: Economics of Technological Change
5600: Legal Sciences and Law05: Legislation and National Law
5900: Political Sciences99: Policy of Social and Economic Digitization
6100: Psychology
06:
Industrial Psychology
6300: Sociology06: Labour Sociology

3. Recommended admission requirements for candidates

Candidates are interested in research on digital transformation processes in organizations. Applicants are preferably trained in the branches of technological and business sciences and are familiar with methodologies applied to the study of business innovation activities and their impact on sectoral competitiveness. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with an entity that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

Centre of Innovation and Entrepreneurship

6. Main Coordinator

Dr. Francisco J. Guillén

7. Object of Study

This line of doctoral research studies the phenomenon of digital transformation in different economic sectors, analyzing significant organizations in order to identify the strategies and components of these processes that favorably influence their implementation.

8. Hypothesis

The line of research is proposed, as a general hypothesis, to demonstrate that digital transformation in organizations generates an improvement in competitiveness and has a positive impact on the economic and social development of their sector. As a specific hypothesis, it is intended to demonstrate that, between the different sectors, the levels of digital transformation are unequal due to the differential requirements of adaptation to the corresponding singularities.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of the digital transformation of organizations as an object of scientific study.
  2. Theoretical approaches and perspectives applied in the study of the digital transformation of organizations.
  3. Methodology and techniques for the scientific analysis of the digital transformation of organizations.
  4. General and specialized documentary and bibliographic sources for the study of digital transformation of organizations.
  • Second part
  1. Descriptive analysis of the organization object of the doctoral research case.
  2. Descriptive analysis of the implementation of the digital transformation object of the doctoral research case.
  3. Descriptive analysis of the general and specific characteristics of the digital transformation object of the doctoral research case.
  4. Empirical analysis of the implementation of the digital transformation object of the doctoral research case.
  • Third part
  1. Conclusive analysis of the impact of the implementation of the digital transformation object of the doctoral research case.
  2. Comparative analysis of the impact of the implementation of the digital transformation object of the doctoral research case in relation to other organizations studied by the line of doctoral research.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following options as a case study:

  1. Health sector.
  2. Education sector.
  3. Financial sector.
  4. Tourism sector.
  5. Agri-food sector.

Study cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another sector.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Structure of the investigation

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with a list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.04.dig@euniv.eu

PhD regulations: https://euniv.eu/universitat/normativa/

1. PhD regulations

Communication Management in the 21st century: the Third Sector

2. UNESCO codes related to the research line
FIELDSUBFIELD
5100: Anthropology01: Cultural Anthropology
5300: Economics11: Business Organization and Administration
5600: Legal Sciences and Law99: Information and Communication Law
5900: Political Sciences10: Public Opinion
6100: Psychology14: Social Psychology
6300: Sociology08: Social Communication

3. Recommended admission requirements for candidates

Candidates are interested in research on communication management in the entities of the 21st century and non-profit organizations. Applicants are preferably trained in the branches of social sciences and humanities and are familiar with some of the dimensions of social communication. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with an entity that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

European Communication Observatory

6. Main Coordinator

Dr. Alfredo Arceo

7. Main Coordinator

This line of doctoral research studies the models of communication developed by non-profit organizations that make up the so-called Third Sector. Initially, the leading centre confines the territorial scope of the study case to the Principality of Andorra and Spanish-speaking countries.

8. Hypothesis

The line of research is proposed, as a general hypothesis, to demonstrate that communication management in Third Sector organizations is a substitute of their social and cultural environment, which is why it does not allow identifying a common model. This is projected on all third sector, generating an evident diversity in the levels of effectiveness and communication efficiency.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of communication management in organizations as an object of scientific analysis.
  2. Conceptualization of the Third Sector as a subject of scientific analysis.
  3. Theoretical approaches and perspectives applied to the study of communication management.
  4. Methodology and techniques for the scientific analysis of communication management in organizations.
  5. General and specialized documentary and bibliographic sources for the study of communication management in organizations and the Third Sector.
  • Second part
  1. Descriptive analysis of the social, political, economic, cultural and legal environment of the Third Sector in the country of the study case object of the doctoral analysis.
  2. Descriptive analysis of the organization of the Third Sector object of the doctoral research case.
  3. Empirical analysis of the communicative management of the Third Sector organization object of the doctoral research.
  4. Descriptive analysis of the results of the communicative management of the Third Sector organization object of the doctoral research.
  • Third part
  1. Conclusive analysis on the levels of effectiveness and efficiency of the communicative management of the Third Sector organization object of the doctoral research.
  2. Comparative analysis of the results of the communicative management of the Third Sector organization object of the doctoral research in relation to other organizations studied by the doctoral research line.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following options as a case study:

  1. Cáritas (Andorra / Spain)
  2. Food bank (Peru)
  3. Greenpace (Argentina)
  4. Artículo 19 (Mexico)
  5. América Solidaria (Chile)
  6. SOS Children’s Villages (Colombia)
  7. United Hands (Ecuador)
  8. Red Cross (Bolivia)
  9. For the Uruguayan Children (Uruguay)
  10. Humanitarian Aid Program (Venezuela)
  11. Life Principles Foundation (Paraguay)

Study cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another organization.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Scientific calls and activities

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with a list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.05.com@euniv.eu

PhD regulations: https://euniv.eu/en/university/regulations/

1. PhD regulations

Brand Symbolic Positioning in Spanish Speaking Countries

2. UNESCO codes related to the research line
FIELDSUBFIELD
5101: Cultural Anthropology01: Symbolism
5311: Organization and Business Management01: Advertising
05: Marketing
06: Market Research
07: Operations Research
5304: Economic Activity01: Consumption
5605: National Legisaltion and Law03: Commercial Law
5910: Public Opinion02: Mass Media
6106: Experimental Psychology09: Perception Process
6111: Personality01: Creativity
02: Culture and Personality
06: Personality Theory
6114: Social Psychology01: Advertising
07: Culture and Personality
13: Marketing
18:
Symbolic Communication
6300: Cultural Sociology02: Cultural Relations
6308: Social Communications01: Signs
03: Symbols

3. Recommended admission requirements for candidates

Candidates are interested in research on communication in the brand symbolic positioning in promoting their products and establishing branding strategies in Spanish-speaking countries, trained in the field of Humanities and Social Sciences. Candidates must have a B2 linguistic competence in Catalan, Spanish or English and availability in accordance with the requirements of the doctoral regime of the European Higher Education Area. Lastly, prospects preferably have a link with a catalan university institution that motivates and justifies their application.

4. Chair

Max Weber Chair of Economic and Social Sciences

5. Leading Centre

European Communication Observatory

6. Main Coordinator

Dr. Daniel Tena-Parera

7. Main Coordinator

This line of doctoral research studies the symbolic representation of food brands in Spanish-speaking markets. That is, it studies the reception of brands and their products in these markets.

8. Hypothesis

The line of research is proposed, as a general hypothesis, to demonstrate that food brands promote their products in Spanish-speaking countries with an inconsistent symbolic representation among product brands of the same business group. Therefore, the greater the consistency of the symbolic representation of the brands of the same business group, the better the brand positioning.

9. Analytical model

In this line, doctoral research must necessarily assume the following analytical structure in their Doctoral Research Plan:

  • Introduction
  1. Justification of the research.
  2. Presentation of the doctoral research case.
  3. Formulation of the general hypothesis and the specific ones.
  • First part
  1. Conceptualization of the Brand Symbolic Representation.
  2. Approaches and theoretical perspectives applied to the Brand and the Brand Symbolic Representation.
  3. Methodology and techniques for the scientific analysis of Brand Symbolic Representation (Instrumental Analysis of Brand Symbolic Representation).
  4. General and specialized documentary and bibliographic sources for the study of Brand Symbolic Representation.
  • Second part
  1. Descriptive analysis of the market and sector of the country in the world to which the brand object of the doctoral case study belongs.
  2. Descriptive analysis of the brand object of the study of the doctoral case.
  3. Empirical analysis of the Brand Symbolic Representation of the object of the study of the doctoral case.
  4. Analysis of the results of the Brand Symbolic Representation of the object of the doctoral’s study case.
  • Third part
  1. Concluding analysis on the Brand Symbolic Representation of the object of the doctoral’s study case.
  2. Comparative analysis on the result of the Brand Symbolic Representation of the object of the doctoral’s study case in relation to the other entities analyzed by the line of doctoral research.
  • Fourth part
  1. General and specialized bibliographic sources used in the research.
  2. Specific documentary sources used in the investigation.
10. Options of doctoral research

Initially, candidates admitted to this line of doctoral research may choose one of the following brands and Spanish speaking countries as a case study:

  1. Coca-Cola (North American multinational food company)
  2. Pepsico (North American multinational food company)
  3. Unilever (British multinational food company)
  4. Associated British Foods (Multinacional Britànica d’alimentació)
  5. Danone (French multinational food company)
  6. Nestlè (Swiss multinational food and drink company)
  7. General Mills (North American multinational food company)
  8. Mondelez (North American multinational food company)
  9. Mars (North American multinational food company)
  10. Kellog’s (North American multinational food company)

Study cases are going to be assigned to doctoral students by strict order of admission date and taking into account the interest or the accredited link with one or another business organization.

11. Specialized training

In accordance with the Doctoral Program guidelines, the doctoral research line organizes the corresponding training activity, which the doctoral students must carry out online during the first year of the program.

This specialized training allows doctoral students to gain prior knowledge of all the necessary theoretical and methodological elements to carry out their research. It is structured in seven units:

  1. Construction of the object of study.
  2. Theoretical approaches to the object of study.
  3. Research methodology and techniques.
  4. Sources of information and documentation for the investigation.
  5. Research hypothesis.
  6. Context and scope of the investigation.
  7. Structure of the investigation.
12. Scientific calls and activities

The Coordination of the line of doctoral research annually convenes a Scientific Conference to present and debate on the theoretical and methodological issues that affect the object of study of the line. These conferences are open to all doctoral students and researchers working in the same scientific field, who are invited to share their findings and engage in debates.

Likewise, at the end of the second year of the program, doctoral students can attend public events carried out by other doctoral students, which are also convened by the Coordination of the Doctoral Program

Doctoral students can participate in public events organized by the J. H. Newman Doctoral School, such as presentations of publications or projects, conferences and debates, etc.

In addition, the Coordination of the research line informs the doctoral students of the calls that other scientific and academic entities carry out about the object of study or related fields, so that they are aware of them and can present, if appropriate, works carried out during their doctoral research.

13. Scientific Publications

The Coordination of the research line is going to provide doctoral students with a list of specialized publications and papers, to which they have to direct their proposals in order to publish their doctoral research.

14. Languages

Català / English / Español

15. Additional information

Contact details: lrd.14.sim@euniv.eu

PhD regulations: https://euniv.eu/en/university/regulations/

Academic bodies

The Management Office of the Max Weber Chair is the higher academic body responsible for its coordination, promotion and representation to the collegiate bodies of the J. H. Newman Doctoral School.

The Manager of the Max Weber Chair is Dr Jordi Altayó, professor in the Department of Financial Economics and Accounting, who joined in the academic year 2019-20. His mandate ends on 31 August 2023. director.cmw@euniv.eu

The Technical Secretariat is the academic body responsible for its ordinary management and monitoring of the quality of its activities, in accordance with the eUniv Internal Quality Assurance System.

The Technical Secretary of the Max Weber Chair is Dr Carlos Martínez, professor in the Department of Marketing and Market Research, who joined in the academic year 2019-20. His mandate ends on 31 August 2023. secretaria.cmw@euniv.eu

The Chair also has a Scientific Advisory Committee that acts as an advisory collegiate body when considering and deliberating on proposals for activities.

The Scientific Advisory Committee of the Max Weber Chair is formed by Dr A. B. Arcones, Dr J. B. Casas, Dr J.L. Del Olmo, Dr David Tanganelli, Dr V. Martínez, Dr Francesc X. Sales and Dr A. Ten. Their mandate ends on 31 August 2023.