The European Observatory of Communication (OEC) is a specialized research center created by agreement between the J. H. Newman Doctoral School, of which it is a part, and the Higher School of Public Relations of the University of Barcelona.

On the one hand, the OEC organizes the lines of doctoral research on the Symbolic Positioning of the Brand, on Communication Management in the 21st Century and on University Education in Communication Sciences. On the other hand, the OEC is in charge of organizing scientific calls for the presentation and public debate of initiatives related to communication sciences.